PERSONAL DETAILS
Name:
SubodhPathak
Resident:
New Delhi, India
Mobile Number: +919811669039, email id:subodhpathak78@yahoo.co.in
EDUCATION
Date
School/College
1996-1999
Delhi University
Qualifications
Bachelor of Arts in Humanity & Economics
MANAGEMENT EDUCATION
1.IIM Ahemdabad – Certified under Management
Development program, Regular Summer Programme 2011-12.
2.IMTGaziabad – pursuing PGDBM 3rd semester.
CAREER PROGRESS
Date
Company
1999-2000
Shopper’s Stop
2000-2006
Royal Sporting House
2006-2010
2010-2011
2011-Now
Future Group
ArvindMurjani Brands Pvt. Ltd.
Myntra Design Pvt. Ltd.
Position
Customer Care Associate &Visual Merchandiser.
Brand Manager – New Balance
Retail Operations Manager, East Malaysia
Category Manager–Planet Sports
Business Manager – Tommy Hilfiger Footwear
Vice President - Footwear & Sportswear
CURRENT RESPONSIBILITIES Myntra Design Pvt. Ltd.
2013. Now an independent consultant
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V P Footwear & Sportswear till July
Devise and execute the agreed merchandise strategy /Execution of the agreed business plan.
Leadership, motivation, training and development of the B & M team.
Review market/ customer/ product trends/ competitor activities.
Business planning, budgeting, forecasting and reporting.
Create range & sales plans that meet agreed financial objectives.
Establish and maintain availability of a core merchandise proposition plus seasonal must-haves.
Achievement of planned seasonal top line sales 200 Crore + and bottom line profitability goals.
Taking corrective action to achieve key financial and marketing objectives.
Deliver overall gross margin, by effective control of retail prices, mark ups and mark downs.
Planning and controlling Open to Buy / WSSI.
End to end supply chain and inventory management.
Provide strategic/commercial guidance/direction to the B & M team private label /branded team.
Range Building - Myntra’s merchandise range from 100 plus brands.
Aligning branded & private label merchandise offer with Myntra’s commercial strategy /goals.
Merchandise sourcing/ selection/purchasing.
Supplier negotiations, purchasing & vendor management
Quality assurance and consistency of “ comfort& fit”.
Brand building/profitably expanding and developing the Myntra brand.
Drive innovation & continuous business improvement.
CURRENT ACHEIVEMENTS
Myntra Design Pvt. Ltd. V P Footwear & Sportswear -Myntra
is #1 in online retailer & #2 in offline selling of branded footwear in a just a span of 1 year
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 A founding member of the company since it converted it portfolio to a B2C portal.
 Contributes 62% of overall sales - 52% footwear - 8-10% of sports active apparel /accessories.
 Management of 100+ brand partnership with a turnover of 250cr this year.
PREVIOUS RESPONSIBILITIES ArvindMurjani ,Business Manager –Tommy Hilfiger Footwear
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Footwear business development, purchase, planning and sourcing for internal and third party sales.
PREVIOUS RESPONSIBILITIES Future GroupWinner Sports India, Category Manager
Footwear, Apparel, Accessories, Swimwear plus Sport Goods category for Planet Sports.
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Devise and execute the agreed merchandise strategy / Execution of the agreed business plan
Leadership, motivation, training and development of the merchandise management team
Review market/ customer/ product trends/ competitor activities
Business planning, budgeting, forecasting and reporting
Create range & sales plans that meet agreed financial objectives /forecasting, reporting
Seasonal range planning - apparel footwear, accessories, swimwear/ Global line concept and story
Establish and maintain availability of a core merchandise proposition plus seasonal must-haves.
Achievement of planned seasonal top line sales and bottom line profitability goals.
Taking corrective action to achieve key financial and marketing objectives
Leadership, training & development of 17 person production, category management & design team.
Conducting quarterly trade show for Skechers, Converse, Speedo, Spalding, Wilson and Prince for
Retail and Wholesale distribution channel.
Developing institutional business with brand mangers especially for Speedo and Racquet Sports.
Introducing new category for new line business in licensee brand for Cricket, Soccer, Skates, Gym
Equipment, Carom and T/T.
Pitching to International brands for Planet Retail new business venture.
Sourcing and negotiating mutually acceptable terms of business with new brands
Management of end of season sale planning/markdown budgeting /achievement of bottom line
Develop, present & gain approval for the seasonal merchandise proposition, Quarterly reporting
Responsible for timely remittance for shipment payments, royalty payments, 3rd party royalties,
sample payment etc to licensee brands.
Submission of half yearly payment plan for brands to map yearly company cash flow.
Work with marketing team to roll out new ranges and product for PR and other communication.
Responsible for individual and team sponsorship and negotiation for agency line brand like Speedo.
Initiating and rolling local events such as rock show, college fest etc. with marketing team and
submitting report of such event during the regional marketing meet every quarter.
PREVIOUS RESPONSIBILITIES RSH Malaysia, Retail Operations Manager, East Malaysia
Royal Sporting House and studio ‘R’ is Asia’s largest multi brand retail chain for sports, leisure active
lifestyle and golf. It stocks apparels, footwear, sports equipment, golf and accessories of world famous
brands like Nike, Reebok, Adidas, New Balance, Umbro, Caterpiller, Body Sculpture Mizuno, Maxfli,
Carlton to name a few. RSH is also sold licenses for known fashion brand like ZARA, Mango, Bebe,
Womens Secret, Novo etc in this territory.
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Establish the presence of RSH, Golf House and fashion store across east Malaysia.
Build the retail from the beginning - Retail business planning, annual business planning, Retail team
building, cost control and achieve aggressive growth objectives.
Front End Retail Operations:
o Identify and negotiate key locations in east Malaysia.
o Recruitment & training of retail staff.
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Achieve retail sales targets & utilize opportunities like loyalty programs, promotions etc to
optimise sales.
End Operations:
Participate in developing the range for all Brands in apparels & accessories & footwear.
Set up MIS & retail reporting system for retail stores.
Develop warehousing procedures for retail operations.
Setup systems and procedures to analyse merchandise at various units for consolidation.
Analyse and develop Retail performance and NMROI.
Ensuring cash flow as per business plan, cost control and retail sales cash collections.
Controlling internal and external pilferages.
PREVIOUS RESPONSIBILITIES RSH Distribution , Brand Manager – New Balance Sales and
purchase for retail stores and all the major events like Hutch Delhi Half Marathon. Key Projects:
Retail:
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Planning for new season and future merchandise footwear, apparel and accessories as per
the defined budgets for the retail Stores.
o Identifying and ordering apparel & footwear as per the season and trends for all 52 stores.
o Coordination with production team for consistence supply and warehouse for timely
placement of merchandise to all 52 shops.
o Identifying slow moving and fast moving merchandise from the Retail Stores.
o Achieve defined sales target for brands from retail Stores.
o Ensuring stock to sales ratio of apparel and footwear at retail Stores.
o Regular visit to stores and encouraging Staff to achieve the defined sale target for the
brand.
o Organizing additional incentive scheme/promotions at shop level to push brand sales.
o To involve marketing department to implement new promotion and in-store event for the
retail stores.
o Brand training to retail staff on quarterly basis, which include technical training, customer
care, grooming, events etc.
Wholesale:
o Preparing product presentation and arranging sample of all the pipeline product
(Footwear/Apparel) to wholesale department for pre booking.
o Presentation to all the distributor/dealer panel for the pre-booking.
o Consolidating and placing the wholesale orders after clubbing it with the retail orders and
ensuring the timely arrival of the product.
o Coordination with the distributor/dealer panel and marketing team for their required
promotion/promotion material/product information/technical information.
Coordination with Principals:
o Follow up and correspondence with principal for forecast, order calendar catalogue, bulk
orders, reporting, market information.
o Maintaining and checking performa Invoices and establishing L/C or T/T.
o Preparing presentation for principal visits to RSH with required data, presentation, shops and
Visuals.
o Data maintaining for licensee brands as per requirement of each principal.
o International visits to principal on quarterly basis for new Line, orders and understanding the
systems and timing.