5FL960021 Anna
5FL960030 Danielle
5FL960040 Cathleen
5FL960046 Judy

 HISTORY
 FOUNDER
 DESCRIPTION
 MISSION
 CORE VALUES
 GUIDING PRINCIPLES
 COMPARATION
 PRODUTS
 CONCLUSION

• 1946 Bill Rosenberg invests $5,000, forms
Industrial Luncheon Services.
• 1948 opens donut shop
• 1950 "Open Kettle" name changed to
Dunkin' Donuts

• 1955 First franchise agreement signed and executed in Worcester,
Massachusetts.
• 1963 100 th shop opens.
• 1970 First overseas shop opens in Japan.

• 1979 1,000th U.S. Dunkin' Donuts shop opens.
• 1980 Largest Dunkin' Donuts shop in the world opens
• 1990 Allied Domecq purchases Dunkin'
Donuts

• 1995 1000 th international Dunkin' Donuts shop.
• 1999 8 billionth cup of coffee sold since opening its doors.
• 2007 re-packaging to Taiwan.

• 2010 60 th birthday of Dunkin’ Donut.

• has over 6,000 shops in 30 countries.
• America's favorite

Bill Rosenberg
Founder, Dunkin' Donuts

• Someone suddenly thought of donuts the most delicious way of eating is, "dunk in" the cyclic donuts in the coffee.
• And named DUNKIN‘ DONUTS , which has become a brand name of the origin.

• 2008 Heartland Restaurant Group Pittsburgh ,
• great quality coffee and baked goods
• partnerships and brand execution
• Employer of Choice by providing strong leadership
• market savvy
• innovative thinking
• a fun-filled environment.

Always do what is right
Focus energy toward greater effectiveness
Maintain standards of Excellence
Establish unity within the community
Bring positive change

We demand HONESTY
We require INTEGRITY
We will act with RESPECT
We will readily TRUST

• Mister Donut is a similarly company with Dunkin’ Donut.
• Mister Donut’s founder is Harry
Winokur, in Japan.

 Open concept
 Not too sweet
 Cheaper
 No idol
 From America
 Central kitchen
 Clerk serve
 Sweet
 More expensive
 Idol: Pon De lion
 From America
 own kitchen

origin
Mister Donut Dunkin’ Donuts
• Both from United States
• Once an American icon, enter Japan in
1971.
• Philippines and other Asian markets and El Salvador.
• An international store founded in
1950 in Quincy,
Massachusetts by
William Rosenberg.
• Dunkin Donuts had named "Old Tang donut”.
• In January 2007 , re-packaging to
Taiwan.

develop
• Mister Donut is the second largest donut chain.
• Launching the Pon De
Lion and seasonal products to attract buying mood.
• Not provide dinning facility and also no open concept.
• The donuts pricing is also on the high side.
• The world's largest coffee and baked goods chain.
• Can be found in many places.
• Dunkin's Donut product that are low in sugar that are more suitable for
Taiwanese.
• Taking open concept.
• They uses low pricing and discount strategy.

Modes of business operation
•Emphasized the kitchen
•Can immediately adjust the production line.
•Donuts are uniformly to the store.
•Sometime product is not enough.

Flavor
• 9 series about 40 kinds of flavors.
•Branch in Taiwan quite early
•Have a fixed flow of customers.
•Have a big range of product.
• 9 series about 60 kinds of flavors.
•Sells the donuts by use the way on random sampling .

• In Taiwan, Mister
Donuts is more famous than Dunkin'
Donuts, but in United
States who is the famous?

• Muffin
• Brownie

•
•
•

• In Taiwan Dunkin’ Donut is not more popular than Mister Donut.
• The stores of Dunkin’ Donut located in not very popular place.

• http://www.dunkindonuts.com.tw/coffee.html
• https://www.dunkindonuts.com/aboutus/products
/FallFlavors.aspx
• http://www.facebook.com/DunkinDonuts?v=app_
20678178440#!/DunkinDonuts?v=info
• http://blog.yam.com/jschristine/article/16488966
• http://www.shs.edu.tw/works/essay/2008/03/200
8032621201870.pdf