Tahj Tolbert
Salihah Clinkscale
Jeremey Ingrim


Founded in 1971
Seattle, Washington
 Pike Place Market
The name was inspired
by Moby Dick
 Over 15,000 stores
 50 Countries




Zev Siegel
Jerry Baldwin
Gordon Bowker


Named chairman and
CEO of Starbucks in
1982
Howard Schultz’s Vision
 He had a vision to bring
the Italian coffeehouse
tradition back to the
United States. A place for
conversation and a sense
of community. A third
place between work and
home.

Our mission:
 To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time.

Our Motto:
 “We are not in the coffee business, serving people.
We are in the people business, serving coffee”.


Starbucks Coffee Company’s reputation is so
exceptional
The company must maintain the outstanding
brand reputation. Due to such rapid
expansion Starbucks must keep quality as
their first priority.
Place
Promotion
Product
Price

Product
 Hot or cold beverage

Price
 Ranges from $2 to $5

Promotion
 Happy Hour

Place
 US, UK, Japan, and
Canada





Maximize market penetration
Provide a relaxing, attractive social place
Offer high quality products
Create a great working environment
Achieve profitability
Brand Marketing
Innovation
Smart Partnerships
Creating a Starbucks
Community
“Perfect Cup of Coffee”
Third place between
home and work
Customer Satisfaction
Target Market Percentage
Adults
Young Adults
Teens and Kids
Gourmet Coffee
Regular Drip Coffee
Non-Coffee
Beverages
 Bottled Coffee



Starbucks
Panera
Bread
Cash Cows
Dunkin’
Donuts
Strengths
Strong global bran
Strong financial foundation
Unique promotional products
Weakness
High price/ premium coffee beans
Recent increase on a cup of coffee
price
Opportunities
Expansion opportunity’s
Meet growing trends by being ecofriendly
Threats
Current economy downturn
Addition of new competitors in the
industry
Present Product
New Product
Present Market
Market Penetration:
Hotels, Grocery Stores,
Schools, Businesses,
Industries Cafeteria
Product Development:
Salads
New Market
Market Development:
Open stores all over the
world
Diversification: Music
CD’s, Clothing,
Chocolate Candy
STARBUCKS now offers a new
coffee drink machine. With
every flavor and combination
possible. Build your own cup
of coffee or chose from our
variety of other drinks and
flavors!
Coffee like YOU’VE
never had it.