Case Analysis Coach
Kevin Russell, Allison Monro
March 16, 2016
Case Analysis Coach: Sneak Preview
• Online, self-paced tutorial that offers a
comprehensive yet concise introduction
to the key concepts required to read,
analyze, and interpret business case
studies.
• Will enhance students’ learning with
cases when they are new to the method
• Ideal to assign this before students read
their first case; could be assigned prematriculation
• Will serve as a bridge for students who
don’t have an understanding of the case
method; may be particularly well-suited
for international students
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Case Analysis Coach: Sneak Preview
Key facts
• Planned release in Spring Semester
• Available for pilot this fall to existing
site license accounts
• Currently exploring how best to deliver
this through Content Builder
• Seat time = approx. 90 minutes
(flexible—students can go as deep or
as shallow as they want)
• Authored by Rob Austin (University of
New Brunswick, Canada /
Copenhagen Business School) and
Bob Kelley (UMass Boston)
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Case Analysis Coach: Sneak Preview
•
Includes a series of short case
examples from a classic out-of-print
General Management case
(Komatsu)
•
Concludes with an in-depth exercise
requiring students to apply the
analysis framework to entire
Komatsu case
•
Grew out of demand at Online
Learning Summit last year for a tool
to address the challenge of ramping
up case method novice students
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Overview Screen
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Example
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Exhibit Example
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Pilots this Fall
• Being piloted this fall at
• BYU-Idaho
• Harvard Extension School
• Available for pilot this fall to existing enterprise site-license accounts
• Each sales rep can nominate 2 accounts for pilot (send nominations to
Kevin; krussell@hbsp.harvard.edu)
• Nomination parameters:
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School has a current site license
School agrees to limited pilot for Fall 2011 semester only (after which we may
revise the content)
School willing to provide student and faculty/program level feedback on the tool
(details TBD)
Rep is willing to host a conference call w/ appropriate program-level personnel
in which Marketing can review the basics of the product
School is willing to provide an LMS/tech resource for John G. to work with on
local deployment
Case Analysis Coach: Review
• Watch for beta URL
• We’ll send to reps by end of
week for content review
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