Volunteer Resources Management Overview

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Volunteer Resources Management: The Basics
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Volunteer Resources Management Overview
Reviewing the Basics of a Successful
Volunteer Program
Nonprofit Learning Point
May 8, 2015
The Boulders
Kathy Perun, CVA
804.521.5577
kperun@sjvmail.net
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“We must be the change
we wish to see.”
- Gandhi
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The Tradition of Volunteering in the USA
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The Colonial Period to the Revolution (1607-1781)
The New Republic (1782-1850)
Reconstruction (1866-1899)
Progressivism To World War I (1900-1919)
The Great Depression (1920-1945)
Social Change (1946-1969)
Hippies to Yuppies (1970-1989)
The Millennium Ends (The 1990’s)
The Future Of Volunteerism
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“Never doubt that a small group of
thoughtful, committed citizens can change
the world; indeed, it’s the only thing that
ever has.”
- Margaret Mead
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Common Assumptions…about volunteers
:: “If we just had enough money, we wouldn’t need
volunteers.”
:: “Paid staff are the professionals, while volunteers are the
amateurs.”
:: “Some positions just aren’t appropriate for volunteers to
do.”
:: “Volunteers are a lot like paid staff, without a paycheck.”
Fact:
“We couldn’t do what we do without our volunteers.”
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“Volunteers are not paid because they are
worthless, but because they are priceless.”
- Unknown
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Volunteer Program Models
Model I: The director, as head of the organization, leads the volunteer program
and personally supervises volunteers just as s/he does paid staff.
Model II: The director designates a leader for the volunteer program and all
volunteers are recruited and supervised by this “Director of
Volunteers.”
Model III:The volunteer program is decentralized in that all staff recruits and
supervises volunteers acting in their particular units.
Model IV: A mixture of models II and III, in which the director designates a
Volunteer Program Director who administers the volunteer program
and recruits volunteers, then deploys them to whichever units, need
assistance; the line staff gives day-to-day supervision.
Model V: Volunteers are self-led, generally organized with elected officers,
committees, etc. and they carry out projects more or less
independently of your organization.
FROM THE TOP DOWN:
The Executive Role In Volunteer Program Success,
by Susan J. Ellis
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The Volunteer Management Cycle
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Plan
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Organize
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Evaluate
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Record
Keeping
Recruit
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Train
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Supervise
Screen
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CCVA Core Competencies
The Five Core Competencies Are:
:: Ethics–The ability to act in accordance with professional principles.
:: Organizational Management–The ability to design and implement
policies, processes and structures to align volunteer involvement with
the mission and vision of the organization.
:: Human Resource Management–The ability to successfully engage,
train and support volunteers in a systematic and intentional way.
:: Accountability–The ability to collect relevant data and to engage in
meaningful monitoring, evaluation and reporting to stakeholders.
:: Leadership and Advocacy–The investment of personal integrity, skills
and attitudes to advance individual, organizational and community
goals through effective volunteer involvement.
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Plan
:: Organizational Readiness
:: Volunteer Mission
:: Volunteer Philosophy
:: Needs Assessment
:: Inclusiveness
:: Risk Management
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Plan
Mission Driven Volunteer Programs
:: How do you convince the key decision makers that
your program deserves support? Always keep your
mission and your organizational priorities in mind. To
develop volunteer programs that ensure your
organization will better achieve its mission:
> Have a vision.
> Develop a volunteer management philosophy.
> Put systems into place that will help you and
others work effectively with volunteers.
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Plan
Philosophy of Volunteer Involvement
"Our agency encourages the teamwork of salaried staff and
volunteers so that we can offer our consumers the best
services possible. Volunteers contribute their unique talents,
skills and knowledge of our community to provide
personalized attention to clients, enabling the salaried staff
to concentrate on the work for which they were trained. We
believe that volunteers educate the public about our
organization and its cause."
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Conducting a Needs Assessment
:: What types of questions could you ask?
> If money were not an issue, what would you be doing
that you are not doing now?
> What is on your wish list?
> What is on your to-do list that never gets accomplished
because you don’t have the time or resources?
> Is there a population that needs to be served that you
have not been able to serve? Is there a program that
you have been wanting to start but don’t have the
resources? Are there marketing, technology, financial,
training or other types of skills needed to support any of
your projects?
> Others
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Support of the Volunteer Program
Executive Director Responsibilities:
> Staff volunteer program appropriately.
> Provide the needed budget and equipment to manage the
program effectively.
> Hire people who want to work with volunteers.
> Support the volunteer manager in decisions made in recruiting,
screening, disciplining and tenanting volunteers.
> Keep Board informed of volunteer activity.
> Welcome volunteer input, listening carefully to praise,
suggestions and criticisms.
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Support of the Volunteer Program
The Role of the Board:
> Believe in the value of volunteers.
> Recognize that the board is a volunteer body.
> Consult with volunteers about changes in the agency that affect
them.
> Consider input from volunteers that suggests the need for change
in agency policy or procedures.
> Develop and approve policies that enhance volunteer participation
and retention.
> Identify your agency as a good place to volunteer in the
community.
> Attend events that recognize agency volunteers.
> Allocate adequate resources to manage the volunteer department
effectively.
> Have volunteers serve on Board committees or form a volunteer
Board committee.
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Steps in Risk Management
:: Identify risks.
> What might go wrong?
:: Evaluate each risk.
> How likely is it to occur?
> What is the amount of potential harm?
:: Control the risks:
> Stop or delay
> Eliminate or diminish
> Minimize harm
> Transfer liability
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Steps in Risk Management
:: Develop volunteer position descriptions that support
your risk management strategy.
:: Screen and interview prospective volunteers with
reducing risk in mind.
:: Provide quality training and orientation to new
volunteers.
:: Inspect your facility for potential hazards or risk.
:: Create and enforce policies and procedures relating to
risk management.
:: Consider purchasing insurance that covers volunteer
activity.
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Steps in Risk Management
Evaluating Your Decision: The CLICK Model
:: Consequence - What are the consequences if I do
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this? Who will benefit? Who will suffer?
Legal - Is it legal? Are there considerations based on
the law?
Image - Would I like to see this on the front page of
the newspaper? Will this decision affect our public
image?
Culture - Does this decision support or damage our
organization's culture and values?
Knot - Does it cause a knot in my stomach? Would
my mentor or hero approve?
- Florida Power Corporation by Lee Gardenswartz, Anita Rowe and Patricia Digh
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Organize
:: Policies & Procedures
:: Volunteer Position Descriptions
:: Preparing Staff
:: Designing Systems
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What Can Policies and Procedures Do for You??
:: Establish a standard for behavior and a common body
of knowledge
:: Support unpleasant, but necessary requirements
:: Provide a valuable orientation and training tool for
volunteers, board members and clients
:: Help ensure operational consistency
:: Strengthen your defense if you are sued
:: Have a system for handling accidents
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Volunteer Resources Management Overview
:: Volunteer Position Description
> Good volunteer position design is pivotal to the ultimate
success of a volunteer program.
> Understanding trends in volunteering should impact position
design and re-design in your organization.
> Expanding the ways volunteers are utilized within your
organization will enable it to more effectively reach its
mission.
> Position descriptions should be clearly written and include all
essential information.
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“It is not fair to ask of others what you are
not willing to do yourself.”
- Eleanor Roosevelt
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:: Volunteer Position Description Worksheet
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Position Title
Goal or purpose of position
Duties
Time commitment
Qualifications (required, desired)
Work location
Benefits to volunteer
Supervisor
Date of position design or re-design
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:: Trends in Volunteering
> Family and group volunteering.
> People are more interested in working for causes
than for organizations.
> Volunteers are often looking for job experience,
training, re-entry to employment.
> Many people with professional skills are available
to nonprofit organizations.
> Multitude of motivations for volunteering.
> More “voluntolds” (e.g., requirement for high
school graduation).
2007 Betty Stallings - Energize, Inc.
Organize
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:: Changing Styles of Volunteer Involvement
> Required Term Volunteer
+ Meeting a requirement from another institution
+ Recognition is through release from obligation
> Long Term Volunteer
+ True believer in your mission
+ Recruited by self-commitment
+ Willing to work on whatever is needed
+ Prefers recognition in an organizational setting
> Short Term Volunteer
+ More connected to the cause than the organization
+ Wants a well-defined position
+ Prefers recognition that is with peer group
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Organize
:: Responses to Volunteer Trends
> Design episodic, short-term positions.
> Offer position sharing.
> Provide group volunteer opportunities.
> Target recruitment to professionals, youth, retired people,
ethnic groups, etc.
> Offer flexible hours and locations.
> Organize a substitute system of volunteers.
> Reimburse volunteer expenses.
> Break down committee work into time-limited task forces.
> More efficient use of volunteer time.
> Broaden the ways volunteers are utilized.
> Develop positions for evenings and weekends.
> Develop positions that can be performed off-site.
> Create opportunities for students.
2007 Betty Stallings - Energize, Inc.
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Recruit
:: Four Recruitment Methods
:: Warm Body Recruitment
> Used to recruit for positions that
+ almost anyone can do because no special skills are required.
+ require skills that can be taught in limited amount of time.
+ require large numbers of volunteers for short-term, simple positions.
+ for new volunteer programs needing broad community support to get
started.
> Spreads the message to as broad an audience as possible - a "shot
gun" approach
+ Brochures or posters
+ Mass media-radio, TV, newspaper
+ Contacting community groups
Virginia Office of Volunteerism
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Recruit
:: Targeted Recruitment
> Used to recruit for positions that:
+ Require specialized skills
+ Require a long or intensive commitment of time or energy
+ Are difficult or "risky“
+ You have just developed and represent a new direction for your organization
+ You are having difficulty filling using other recruitment methods
> Uses a carefully devised plan to identify a target audience, research to
identify the position's unique appeal to that audience and then conveys the
best message about the volunteer position to the target audience
:: Concentric Circles Recruitment
> Used for positions that are already established and are filled by current
volunteers
> Relies on current volunteers, staff, clients, former clients and others
connected to your organization to recruit new volunteers from among their
friends, families, neighbors, colleagues, and the like
Virginia Office of Volunteerism
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Recruit
:: Ambient Recruitment
> Used to recruit in a "closed system" such as a corporation, membership
group, distinct profession, neighborhood, etc.
> Creates a "culture of involvement" among members and instills a belief
that volunteering is the "thing to do."
> Requires a philosophy of involvement, early orientation of new
members, and continual support of volunteer members
Virginia Office of Volunteerism
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:: Recruitment Plan Worksheet
> What are we asking the prospective volunteer to do?
> What are the skills/attitudes/traits/time needed to do this position?
> Who has these characteristics and what do we know about them?
> What do they care about?
> What do they do in their paid work and spare time?
> What radio, TV station do they listen to?
> What are their free hours in the week?
> How far will they have to travel to volunteer with us?
> How much can they afford to give to this program?
> What unique benefits does this position offer to the prospective
volunteer?
> What is our message to this particular audience? How can we reach
the potential volunteers with our message?
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Screen
:: Screening process
:: Interview
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Use open-ended questions
Encourage questions from the prospective volunteer
Ask non-discriminatory questions
Confidentiality statements
Code of conduct
Closing
Reference checks
:: Matching
:: Placement
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“You tell me and I forget.
You teach me and I remember.
You involve me and I learn.”
- Ben Franklin
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Train
:: Orientation
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Welcome
Introduction of volunteers
Nonprofit's History and Mission
Volunteering History and Opportunities
Performance Expectations
Volunteer Handbook
Questions & Answers
Signoff Form
Tour of the facility
:: Training
> Formal Training Sessions
> Informal Coaching/On-The-Job
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“There is only one thing worse than
training your volunteers and having them
leave - and that's not training them, and
having them stay.”
- Unknown
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Supervise
:: Successful delegation
:: Good supervision
:: Recognition
:: Risk Management
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Supervise
:: Tips for successful delegation
> Assess the work requirements and the corresponding abilities/time
availability of the volunteer.
> Give assignment in terms of results, not just activities.
> Define the level of control/authority in the position.
Communicate any guidelines and assess the volunteer’s
understanding of them.
> Make resources and training available.
> Determine criteria for success (how results will be measured).
Set up checkpoints, deadlines, and systems for reporting.
> Provide feedback and recognition (along the way and at the end).
> Watch out for reverse delegation!
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Supervise
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:: Personal Qualities of a Good Supervisor
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Trustworthy
Consistent
Models good behavior
Positive attitude, sense of humor
Empowering
Supportive
:: Skills of a Good Supervisor
> Trainer/educator
> Team builder
> Delegation
> Planning
> Coaching
> Listening
> Conflict resolution
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Communication
Confrontation
Problem solving
Evaluation/review
Climate setting
Sharing knowledge
Setting standards
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Supervise
:: Formal Recognition Systems
> Who are you really doing it for?
> Is it genuine, or mechanical?
> Does it fit volunteer motivations?
> Can it be more than just a social event?
:: Informal Recognition Systems
> Day to day exchange
> Sharing both responsibility and power
> Organizational climate
:: Matching Motivational Orientation
> Achievement-oriented volunteers
> Affiliation-oriented volunteers
> Power-oriented volunteers
:: Matching Style of Volunteering
> Long-term volunteers
> Short-term volunteers
(Taken from: Volunteer Management: Mobilizing all the Resources of the Community by Steve McCurley & Rick Lynch)
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McClelland’s Theory of Social Motivators
Motivations
Achievement
Affiliation
Influence
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Record Keeping
:: Individual volunteers
> Hours donated
> Work assignments
> Performance reviews
> Training completed
:: Program results
> Numbers of people
affected by volunteer
services and in what ways
> Anecdotal accounts of
services
:: Planning documents
:: Policies and procedures
:: Position descriptions
:: Recruitment plans and
promotions
:: Interview questions and notes
:: Orientation materials
:: Training designs
:: Program evaluations
:: Staff involvement
:: Your work
:: Others?
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Evaluate
Evaluation is both external and internal in nature
and helps determine what activities should be
repeated or increased, changed or eliminated.
:: Program Evaluation
> Number of people affected by volunteer services and in what ways
> Program/volunteer evaluations
:: Operations Evaluation
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Planning documents
Policies & procedures
Position descriptions
Recruitment plans and promotions
Interview questions and notes
Orientation materials
Training materials
Staff involvement
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Evaluate
:: Five simple strategies for getting useful
feedback from volunteers:
> Ask them. Informally and formally, be sure to elicit the opinions of
volunteers.
> Schedule a regular time for administrators to meet representative
volunteers individually and in small groups as a "think tank."
> During the orientation, be sure to explain to volunteers how and
when to express opinions, both critical and complimentary.
> Convene all volunteers carrying the same assignment at least
annually with the employees of that unit so that volunteers can share
their thoughts on what is going well, what needs improvement, and
what might be planned for the future.
> On a regular basis, keep volunteers informed about new services,
changes in personnel, and issues affecting your agency or
organization.
Energize Web site at http://www.energizeinc.com
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Evaluate
:: Benefits of Performance Reviews
> Statement that volunteers are important and held accountable.
> Volunteers want success and feedback.
> A time to express appreciation to volunteers – “valuation feedback.”
> Time for re-negotiating working agreements.
> Chance to plan for ways to improve volunteer performance in the
future (training, new placement).
> Volunteers can express concerns and “escape” an unfavorable
situation.
> Supervisor can share concerns and dismiss, if warranted.
> Take the opportunity of performance reviews to discuss a volunteer's
readiness for new challenges, need for a change or a break, etc.
> If there has been low productivity or morale on the part of the
volunteer, it is important to discuss remedies.
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The Volunteer Management Cycle
-->
Plan
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Organize
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Evaluate
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Record
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Recruit
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Train
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Supervise
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"Every great dream begins with a
dreamer.
Always remember, you have
within you the strength, the patience,
and the passion to reach for the stars
to change the world."
-
Harriet Tubman
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GRAVA
Mission
The Greater Richmond Association for Volunteer Administration (GRAVA) is a
membership organization devoted to providing educational opportunities for,
promoting the professionalism of, and strengthening the leadership of
volunteer organizations and programs in the Richmond metropolitan area.
Purpose of GRAVA
Promote professionalism in volunteer administration
Offer educational opportunities for members and provide a forum for
information exchange
Provide networking opportunities among members
Increase awareness and communication among organizations
utilizing volunteers
Broaden community awareness of volunteerism
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“Act as if what you do
makes a difference.
It does.”
- William James
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