Reading asos.com
Sergio Pizziconi
Plan of the day
- Q&A
- Projects
- Reading:
asos.com
Plan
Dr. Baffa
D’Aquino
Two vignettes
EXTRA-CLASS work: read
Keep on working on your CVs and cover letter
Chapter 4, reading #3 pp. 158-159 (Really Grand
Openings) Summary in English RE-PHRASE
[mark verb and subject]
Chapter 2, case study 2 (ASOS) and 4 (Ben Sherman)
[mark verb and subject]
Review 1/4
Phonology: Vowels: exercises from /i/ to /a/ and from /u/ to /ɒ/
(lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA
chart). // Where accent falls is relevant: 1) OBject (n.) – obJECT (v.),
2) if lost, stress the first syllable, you’re likely to sound right. // Stress
movement shortens/weakens previously stressed vowels (also in
writing): proNOUNce  pronunCIAtion //
Miss /s/ unvoiced Ms. /z/ voiced
This /s/ These /z/ //
“gh” mute (though, thought) OR /f/ (rough, tough)
Review 2/4
Morphology: ADJ+lyADV; N+lyADJ // V+er N(s.o./s.t. does
V) // To+N(and most words)V (googleto google; wowto wow) //
V + ance/ence  N (differ+ence, perfom+ance) //
Adj+ en  V (to make s.o./s.t Adj) //
Adj(max2syll.) + er  Adj (comparative: more Adj)
Adj(max2syll.) + est  Adj (superlative: most Adj)
BUT: good – better – best; bad – worse – worst //
Singular: Thesis, Analysis, Hypothesis /s/ unvoiced
Plural:
Theses, Analyses, Hypotheses /z/ voiced //
Help+less
antonym help+ful
Review 3/4
Syntax: Verbs: transitive Vs. intransitive (Direct object, Indirect
object, Oblique object)// passive Vs. active (mentioned)//
AUXILIARY verb for the perfect tenses (actually, aspect)
ALWAYS to have (e.g., Things have changed)
BUT: passive voice (e.g., Rules were changed by the CEO) or
few constructions (e.g., are you finished?) //
Phrasal verbs. Verb+ ADV or Prep. //
Typical declarative sentence structure: Subj + Verb +…..
Typical negative: Subject + do/does/did + not+ V(base form)
Typical question: Do/Does/Did + Subject + V(base form)
N.B. When some sort of auxiliary is already in the sentence USE
IT instead of adding to do
Emphatic statement Subj +do/does/did +V(base form) //
Skoda is…, Italy/France/Japan is… [WITHOUT article] BUT The
United States of America, The United Kingdom, The Netherlands //
Once upon a time there was a small village in the country.
The village was…
In light of (mainly US) In the light of (mainly UK)
Review 4/4
Pragmatics: Do not pick on students or class fellows. //“See
you later.”// Language varies across jobs. //Think it over before
saying “No, this is wrong” Recommended: “Very interesting
point/question. Let me point out though that…” or some sort of
hedging (softening expression).// FORMAL: Dr. Pizziconi, your
course is interesting [NOT: his/her]. INFORMAL: Sergio, your
course is interesting. {“On a first name basis” “May I call you
Sergio?”}.// How is it going? How (are) you doing? What’s up?
Wassup? Sup?  It’s always Good.//
Expectation of truthful statement.
Lag time between turns: When asking for questions,
wait for a longer time.
Tools: www.thefreedictionary.com Also, the financial and legal
dictionaries within and the Idioms section. Check for the
frequency of sentences googling them in quotes
“……..”
FOEs 1/3
- Information (uncountable: much information NOT many
informations , NOT an information)
- Economy Vs Economics
- Security (against criminal actions)
Vs
Safety (against dangerous actions)
- Across (time, space whether real or abstract)
Vs
Through (space; means/tool)
- Frequent (a bar, a restaurant) Vs attend (a
course/program/school)
- I study English Vs I study the English language
- Aim/Attempt
at (+ N; V-ing) OR to (+ V-base form)
FOEs 2/3
- I’m graduated FROM Aversa high school
I graduated FROM/AT Aversa high school
- Such as (listing examples) as (in the function of)
- Comparison and manner: As (+entire clause) like
(+noun)
- Wal-Mart is one of the largest employers in the US. In
fact it’s the largest (A dire il vero)
- Industry usually means productive sector. Plant,
factory (are the words for the place where things are
manufactured)
- When a word is not used because of its meaning but
as a word to be dealt with, mark it somehow: The verb
can expresses…; The verb “can” expresses…; The
verb can expresses
FOEs 3/3
• What’s wrong in the sentence below?
– Is more correct to use “may” to mean permission.
• Io sono d’accordo  I agree with+N/ to +Vbase form
(clause)…. [NOT: I am agree]
• A Facebook page is/isn’t useful to keep in touch [NOT
for to keep in touch]
• Possessive case:
The doctor’s house
Vs X Dr. Smith’s house
The consumer’s choice Vs The consumers’ choice
BUT The child’s toy
Vs The children’s toy
BUT X Giordano’s book Vs The Giordano book
Course organization
- University home page:
http://www.economia.unina2.it/suneco/site/it/index
- http://www.economia.unina2.it/suneco/site/it/docenti/d
etails?username=serpizz
- Facebook page www.facebook.com/groups/englishSUN
- Posts, surveys, material
- Structured lexicon: maps
- The portfolio: procedures
- Now-Here English Island (on M, T and W white kerchief)
- The projects
About Projects 1/2
Regular path:
1) Choose one case study (Chp 2)
See Usage note in
Thefreedictionary
2) Compare the case in the text-book to/with (?) another case
that you will choose and on which you can also find some
related academic/professional sources
3) Write down a proposal by April 19th (email submission is
allowed if you cannot talk to me during office hours):
a) Name……
b) Textbook’s case
c) Other case [Just name it and report a relevant URL]
d) Why? What is your goal? [explain]
e) Sources [Bibliographic references of at least two
professional/academic articles]
About Projects 2/2
Individual path:
1) Think of your own interests (other classes you are taking,
your forte, your strongest suit, your hobby, something
weird you noticed)
2) Possibly compare two cases on which you can also find
some academic/professional sources
3) Write down a proposal by April 19th (email submission is
allowed if you cannot talk to me during office hours):
a) Name……
b) Your interest [Just name it]
c) The case/s [Just name it/them and report relevant URL/URLs]
d) Why? What is your goal? [explain]
e) Sources [Bibliographic references of at least three
professional/academic articles]
13. You will go to class everyday!
obligation
necessity
permission
command
7
11
14
6
ability
11
5
4
8
possibility
7 13
10
4
15
18
16
17 10 14
likelihood
7
advice
9
5 4 3
2
polite
request
7 9 1
hedging
13
12
futurity
willingness
Reading: asos.com
• Any question?
• Start an individual worksheet. Entitle it,
“Conventional sentence structure”. Copy in a
numbered list the sentences I will point you at.
You will not submit this.
ALWAYS BRING TO CLASS THIS WORKSHEET
Reading: asos.com
• Here we are dealing with “e-business,” right?
• Prepare a piece of paper that you will submit
(name, student ID, date)
• Explain (maximum 5 lines for the whole thing):
– A) one marketing strategy of asos.com’s that is only
online
– B) one marketing strategy of asos.com’s that is not
online but is supposed to help the digital outlet