Duluth High School
HIGH SCHOOL COURSE SYLLABUS
COURSE TITLE .....Marketing Principles
TEACHER .............Markita Spikes
Email Address
Teacher Web Page
Teacher Support
(Help sessions etc.)
TERM .........................2012-2011
ROOM #.......................208
Markita_spikes@gwinnett.k12.ga.us
Help sessions are available before and after school on Tuesdays and Thursdays in Marketing Lab
COURSE DESCRIPTION
Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in
which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the
functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing
in our economy. Students also develop skills in applying economic concepts to marketing, distribution and logistics, marketing information
management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling.
In order to increase the number of application experiences, students should participate in work-based learning activities and the student
organization, DECA, An Association of Marketing Students. It is highly advantageous for students to participate in a school–based
enterprise where available.
COURSE CURRICULUM CONTENT
The entire list of Academic, Knowledge and Skills for each of the following curriculum strands in this course can be accessed through the
district web address at www.gwinnett.k12.ga.us
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
AKS STRANDS
Marketing Basics
Economics in Marketing
Marketing and Business Concepts
International Business
Distribution and Logistics
Finance in Marketing
Marketing Research
Product and Service Pricing
Product and Service Development and Planning
Product and Service Selling
Product and Service Promotion
1.
2.
3.
4.
5.
6.
7.
8.
9.
UNITS/TOPICS
Marketing Basics
Economics
Entrepreneurship
Market Research
Product Planning & Packaging
Pricing
Distribution
Promotion
Selling
INSTRUCTIONAL MATERIALS AND SUPPLIES
Published Materials
Marketing Essentials,
McGraw Hill-Glencoe, 2006
Instructional Supplies
2 gb Flash Drive
Binder/Notebook
Pen and pencil every day
EVALUATION AND GRADING
Assignments
Classwork
Quizzes
Projects
Unit Tests
Final Exam
Grade Weights
Class Assessments
35%
(daily work, quizzes, homework)
Summative Assessment
45%
(unit tests, projects)
Final Exam
20%
A:
B:
C:
D:
F:
Grading Scale
90 and above
80 – 89
74 – 79
70 – 73
69 or below
Technical Education-Marketing Principles
OTHER INFORMATION
Expectations for Academic Success
1) Read daily
2) Ask questions
3) Participate constructively as a team member
4) Proof read written assignments and edit meaningfully
5) Review multiple sources of information
6) Challenge yourself to continuously improve
Additional Requirements/Resources
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
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Tutoring Available
Helpful Resources
Community Support Services
Lab Safety Procedures
COURSE OUTLINE
Unit
AKS
Chapters
Time
Unit 1 World of
Marketing
C - Marketing Concepts
apply foundational knowledge of marketing
concepts to understand the scope and impact of
marketing on the economy (GPS) (MKMP_C20093)
Chapter 1 Marketing Is All Around
Us
Chapter 2 The Marketing Plan
3 weeks
Unit 2 Economics
A - Foundational Knowledge
examine marketing principles in relation to the free
enterprise system and the global environment (GPS)
(MKMP_A2009-1)
B - Economics in Marketing
integrate social studies skills into marketing, sales,
and service to obtain an understanding of customers
and the economic environment in which they
function (GPS) (MKMP_B2009-2)
E - International Business/Marketing
apply foundational knowledge of international
business and marketing concepts to understand the
scope and impact on the economy (GPS)
(MKMP_E2009-5)
Chapter 3 Political and Economic
Analysis
Chapter 4 Global Analysis
Chapter 5 The Free Enterprise System
Chapter 6 Legal and Ethical Issues
4 weeks
Unit 3
Entrepreneurship
D - Marketing and Business
implement, modify, and improve business and
marketing systems to facilitate business activities
(GPS) (MKMP_D2009-4)
G - Finance in Marketing
employ financial knowledge and skills to facilitate
marketing decisions (GPS) (MKMP_G2009-7)
Chapter 33 Entrepreneurial Concepts
Chapter 35 Developing a Business
Plan
Chapter 36 Financing the Business
4 weeks
Unit 4 Market
Research
H - Marketing Research
apply foundational knowledge of marketing
information and research to understand its scope on
business and marketing decisions (GPS)
(MKMP_H2009-8)
Chapter 28 Marketing Research
Chapter 29 Conducting Market
Research
3 weeks
Unit 5 Product
Planning
J - Product / Service Development and Planning
employ processes and techniques to develop,
maintain, and improve a product/service mix to
utilize market opportunities (GPS) (MKMP_J200910)
Chapter 30 Product Planning
Chapter 31 Branding, Packaging,
Labeling
2 week
Unit 6
Distribution
F - Distribution and Logistics
utilize distribution knowledge to manage supplychain activities (GPS) (MKMP_F2009-6)
Chapter 21 Channels of Distribution
Chapter 22 Physical Distribution
2 weeks
Technical Education-Marketing Principles
Unit 7 Pricing
I - Product and Service Pricing
utilize strategies to maximize return and meet
customers' perception of value (GPS)
(MKMP_I2009-9
Chapter 25 Price Planning
Chapter 26 Pricing Strategies
Chapter 27 Pricing Math
2 weeks
Unit 8 Promotion
L - Product and Service Promotion
utilize promotional knowledge and skill for
communicating information to achieve a desired
marketing outcome (GPS) (MKMP_L2009-12)
Chapter 17 Promotional Concepts and
Strategies
Chapter 18 Visual Merchandising and
Display
Chapter 19 Advertising
Chapter 20 Print Advertisement
5 weeks
Unit 9 Selling
K - Product and Service Selling
employ processes and techniques to sell goods,
services and ideas (GPS) (MKMP_K2009-11)
Chapter 12 Preparing for the Sale
Chapter 13 Initiating the Sale
Chapter 14 Presenting the Product
Chapter 15 Closing the Sale
5 weeks
Finals
Performance Final
Review & Final Exam
2 weeks
The syllabus may be updated as needed throughout the semester.
Technical Education-Marketing Principles