Marketing Education I
Coronado High School
Ms. Tagliaferri
adtagliaferri@interact.ccsd.net
Course Description:
This one-year course is designed for students who have a career interest in marketing. The student will
observe marketing from the standpoints of both a consumer and a businessperson. This course covers
the major functions of marketing such as selling, advertising, visual merchandising, pricing, promotion,
product planning, and basic economic concepts. Other topics include: job interviewing, human
relations, communications, and current events as related to marketing. This course should provide
students with an understanding of competencies necessary for success in the initial employment in
marketing and marketing related careers. Participation in Distributive Education Clubs of America
(DECA), an association of marketing students, is an integral part of the instructional program. This
course will fulfill one of the elective credits required for high school graduation.
Prerequisites: Intro to Business or teacher approval
Materials:
Textbook: Marketing Essentials, Glencoe, 2009 edition
*The following materials will be needed each day in class:
1. Pen, pencil, eraser
2. Notebook & paper
3. Flash drive (to save their assignments/projects electronically)
4. Set of 100 Note Cards
5. Worksheets/workbooks provided by the instructor
Other materials may be requested for specific projects such as poster boards, markers, old magazines,
construction paper, etc. Students will be given ample notice about bringing these items to class.
Course Goals/Objectives:
1. To understand basic concepts of economics and various economic systems with emphasis on free
enterprise.
2. To use communication skills effectively for personal and business use.
3. To understand the selling process, pricing strategies, and ability to sell goods or services.
4. To understand the need for product knowledge, product mix and its use in selling.
5. To determine the nature and scope of warehousing, distribution, and inventory control.
6. To analyze the cost-profit relationships in marketing.
7. To understand the role of promotion as it relates to visual merchandising and various methods of
advertising.
8. To identify basic concepts of international marketing.
9. To understand the facts about business fundamentals, management fundamentals,
entrepreneurship, and financing, in the development of business plans.
10. To understand the importance of human relation skills in personal and business use.
11. To develop appropriate employability skills.
12. To incorporate Distributive Education Clubs of America (DECA) as a co-curricular activity.
13. To understand the role of marketing research in the development of products that will satisfy
customer needs.
14. To explore careers in marketing.
15. To improve competency in basic business computer skills.
Course Outline:
Semester 1 - Marketing
Unit 1 –
Lesson 1: What Is Hospitality Marketing?
Lesson 2: The Customer
Lesson 3: The Product
Lesson 4: Mission Statement and Goals
Lesson 5: Market Research
Unit 2 –
Lesson 6: The Significance of Brands
Lesson 7: Developing a Brand
Lesson 8: Marketing Strategy
Unit 3 –
Lesson 9: Public Relations
Lesson 10: Print Marketing
Lesson 11: Broadcast Media Campaigns
Unit 4 –
Lesson 12: Internet Marketing Basics Chapter
Lesson 13: Digital Marketing and Interactivity
Unit 5 –
Lesson 14: The Culminating Project
Lesson 15: Working in the Industry and Course Closure
Semester 2 - Sports, Entertainment, and Event Planning
UNIT 1 –
Lesson 1: Course Introduction
Lesson 2: What All Events Have in Common
Lesson 3: Sustainable Event Planning
UNIT 2Lesson 4: Event Budgets
Lesson 5: Venues
Lesson 6: Planning and Marketing an Event
UNIT 3Lesson 7: Sports Event Management
Lesson 8: Developing an Event Theme
Lesson 9: Creating an Event Plan
Lesson 10: Sports Marketing
UNIT 4Lesson 11: Introduction to Entertainment Event Planning
Lesson 12: Entertainment Venue Management
Lesson 13: Entertainment Marketing
UNIT 5Lesson 14: Evaluating an Event
Lesson 15: Careers in Event Planning and Course Closure
Evaluation/Grade Breakdown:
Category
Participation
Description
 Daily Warm Ups – 5 points per day.
Weight
15%
Classwork and
Homework
 Points vary based on assignment.
 Assignments will be given daily and must be kept by the student until the due date.
 Classwork and Homework will consist of reading, questions from the curriculum,
worksheets, and problems. Many assignments will be completed within the classroom,
other assignments may require you to work on your own time at home or in the library.
Any assignment not completed during class time is considered homework.
35%
Projects & Tests
 Projects:
o Group or Individual.
o Will usually be expected to present.
 Tests:
o
Test material will correlate with lectures, reading, homework, or in-class
discussions. Test questions will be multiple choice, true/false, short answer, fill in
the blank, and essay.
35%
Presentations
 Presentations:
 Each student will be expected to speak in front of the class regularly.
 Proper presentation skills will be modeled, followed and assessed accordingly.
15%
Grading:
Grading Scale:
100 to 90
89
to 80
79
to 70
69
to 60
59
to 0
=
=
=
=
=
A
B
C
D
F
Excellent
Above Average
Average
Below Average
Failing
Semester Grade Evaluation Methods and Weights:
Category
Description
Quarter
Quarter 1 grade for first semester.
Quarter 3 grade for second semester.
Quarter
Quarter 2 grade for first semester.
Quarter 4 grade for second semester.
Semester
Semester 1 final exam grade for first semester.
Final Exam
Semester 2 final exam grade for second semester.
 Semester Final Exams will be given according to school district
rules.
 A study guide will be provided prior to the exam.
 Semester Final Exams will include a written test portion and project
portion.
Weight
40% of Semester
Grade
40% of Semester
Grade
20% of Semester
Grade
How to Calculate your Semester Grade:
Let's say your received an 85.0% first quarter, a 73.9% second quarter, and a 78.5% on your final exam.
Here’s the formula:
(First quarter grade x 45%) + (Second quarter grade x 45%) + (Final Exam x 10%) = Semester Grade
(85.0 x 0.45)
+ (73.9 x 0.45)
+ (78.5 x 0.10) = Semester Grade
(34)
+ (29.56)
+ (15.7)
= Semester
Grade
Add together to get your percentage 
79.27% = Semester Grade
C = Semester Grade
Online Access to Grades:
All students and their parents have access to student grades from any computer with internet
capabilities. Students and parents are encouraged to check grades often. Updates from the teacher are
made weekly.
If you have questions regarding grades for this class, please contact me (Ms. Tagliaferri) via e-mail at
adtagliaferri@interact.ccsd.net.
Cheating/Copying/Handing in work which is not your own:
Cheating, copying, and/or handing in assignments, quizzes, or tests which are not your own work will
not be tolerated. Any student copying from someone else’s work or printing another student’s
assignment with a changed name will receive a zero for the assignment. Providing another student with
your work is cheating. Both students caught cheating will be given a dean’s referral and parents will be
contacted.
Classroom Procedures and Behavior Guidelines:
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No Food or Drink is allowed in the classroom.
No Chewing Gum is allowed in the classroom.
Be in your seat when the bell rings to avoid a tardy.
Come to class prepared with materials.
Remain in your seat, ask permission to do otherwise.
Be polite and respectful to students, teachers, staff, and administration.
Listen to instructions and raise your hand if you have questions.
Participate in class. Head should be up and you should be listening or working.
Finish assignments neatly and accurately.
o Students requiring extra help may come in before or after school. Be sure to make
arrangements with Ms. Tagliaferri and with your parents ahead of time.
o If you are not finishing your work, get copies of the assignments to take home and work
on from home, then print and return the completed assignment for points.
Do not use cell phones, I-pods, or any other nuisance items. Items will be taken away and turned
into the dean’s office to be picked up after school.
Return materials to proper places. If you used it put it away.
Students are dismissed by Mrs. Tagliaferri and not by the bell.
*Note: Other Classroom procedures will be introduced as necessary.
Disciplinary action will be taken for inappropriate/disruptive behavior.
1. Verbal warning
2. Teacher / Student conference
3. Parent / Guardian contact
4. Dean referral
Syllabus Signature Sheet
Coronado High School
Ms. Tagliaferri
adtagliaferri@interact.ccsd.net
I have read and understand the syllabus and course expectations.
Student Name (Print) _______________________________ Period _________
Student Signature ___________________________________ Date __________
Parent Name (Print) ________________________________________________
Parent Signature _____________________________________ Date _________
Concerns, Comments, or Questions:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
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