Unit 1_LO1
Kristina Olubaite
Ownership
 What is the history of Celador Films?
Celador was a British company, started in 1983. Under the ownership of Complete, Celador
expanded its media to radios, films and international business.
Few Examples:
Television - All About Me BBC, The Detectives BBC, You Are What You Eat Channel 4
Films - Slumdog Millionaire (2009), The Descent Part 2 (2009), The Scouting Book for Boys
(2010)
Celador Radio - The Breeze (South Hampshire), The Breeze (Bristol), The Breeze (Bath),
106 Jack FM (South Coast), 106 Jack FM (Bristol), 107 Jack FM (Swindon)
Celador owns 9 UK radio stations.
 What larger company are they a part of?
Later on Complete Communications announced its intention to sell
the company. Around the same time as the sell off of Celador International and the rights
and associated properties of Who Wants To Be A Millionaire? to Dutch group 2waytraffic,
Celador Productions' management completed a buy out of the company.
•
Global Light Entertainment Company.
 People
Paul Smith CBE, is Chairman of Celador Entertainment Limited which is the umbrella
company for Celador Films, Celador Radio, Celador Theatrical and LUSAM
Operating Model
The operating model simply means - ‘how does the company go about making its films?’
Funding Independent Film Production
A number of small independent production companies in the UK, have a wide range of different strategies
how to get the money they need to make their films. Here are few of those strategies:
 Initial Capitalisation – companies gets certain amount of money as a fund to use in their
production. A funding might come from initial investors, bank loans, personal finance and credit cards
from film makers. They could also get initial funding from a film finding body. E.g. Screen West
Midlands, Lottery etc.
 Project Capitalisation – meaning companies might infuse finance from the same sources as above,
for a particular project. *They may be subsidiarys – when another country invests for your films or
*Profits – companies will invest money of profit they already have into future productions.
 Co-funding and partnership – small production companies will make a deals, with another similar,
small companies in the UK. E.g. In the particular film, the only drink they will be using – coca-cola, and
in this case Coca-cola’s company will invest their money into that film.
 Distribution fees – distribution company might fund the project if the product will be sold to them
before it’s been made, then distributor is guaranteed a final product. Pay in advance for the distribution
rights.
 Licensing – company may do a deal with a big production company – in return for a fee from the big
company, the small company will give the big company first refusal to develop or distribute their projects.
Products
Celador company also have made a lot of another films and products.
Films
Celador Radio
The Breeze Network
The Breeze (South Hampshire)
The Breeze (Bristol)
The Breeze (Bath)
The Breeze (Sedgemoor & West Somerset)
The Breeze (Yeovil & South Somerset)
The Breeze (Frome & West Wiltshire)
The Breeze (Andover)
The Breeze (Newbury)
The Breeze (North Dorset)
Dirty Pretty Things (2002) directed by
Stephen Frears and stars Audrey Tautou and
Chiwetel Ejiofor
Separate Lies (2005) written and directed by
Julian Fellowes and stars Emily Watson, Tom
Wilkinson and Rupert Everett
The Descent (2006) directed by Neil Marshall
and stars Shauna Macdonald, Natalie Mendoza,
Jack FM Stations
Alex Reid, Saskia Mulder, Nora-Jane Noone
106 Jack FM (South Coast)
and MyAnna Buring
106 Jack FM (Bristol)
Slumdog Millionaire (2009) (with Fox
107
Jack FM (Swindon)[20]
•All About Me BBC
Searchlight Pictures, Warner Bros., The
•The Detectives BBC
Descent Part 2 (2009)
•Many Jasper Carrott stand up shows, such as Canned
The Scouting Book for Boys (2010)
Carrott
Television
The company developed from
Television due to the success
of programmes into other
media.
•You Are What You Eat Channel 4
•It's Been a Bad Week BBC Radio 2 topical comedy starring
Steve Punt, Hugh Dennis, Sue Perkins, Mitch Benn & Toby
Longworth
•The Hypnotic World of Paul McKenna
National Lottery Winning Lines
Richard Digance's Greatest Bits
Commercial Breakdown
Talking Telephone Numbers
Winning Lines
Market Position

Movie marketing is also known as movie advertising and movie promotion.

“One of the most important indicators of the success of a movie marketing campaign is
the gross box office sales from the first weekend of a movie's release.„
Movie by ‘Hammer
Films’
Movie by ‘Celador’
The ratings shows that the Celador company’s
movie was more popular than the Hammer’s.
And if we would look at the production budget,
The ‘Let Me In’ movie’s budget was $20mln.
And the ‘Slumdog Millionaire’ movie’s $15mln.
Still, the ‘Slumdog Millionaire’ was more popular
tham ‘Let Me In’.
However this does not mean that the ‘The
Hammer’ is better film production company
than ‘Celador’. Celador has never produced
many films, but this company is quit successful
in other media areas. The Hammer, has
produced many movies and also other media
products.
Competitors
Celador films production is quit successful, however it’s only a small scale production
company. They only have made 7 films during 10 years period.
There are another production companies in the UK;
DNA FILMS –“is a British film production company founded by Duncan Kenworthy and Andrew
Macdonald. „ - few films they have made – ‘Never let me go’, ‘The History Boys’, ‘Love Actually’
etc.
Film4 Productions – “is a British film production company owned by Channel Four Television
Corporation.„ Few examples of their production; ‘Beautiful thing’, ‘A Month In The Country’,
‘Blue’ etc.
Sony Pictures Entertainment – “is the television and film production/distribution unit of
Japanese multinational technology and media conglomerate Sony.„ Their production; “Men in
Black„, ‘The Karate Kid’, ‘Stuart Little’ etc.