Elevator Pitch
For both commercial and residential clients looking for
fun, fresh and unique mid to high end range interiors
furnishings.
Sparkk is a digital textiles and wall covering manufacturer
based in Sydney that specialise in the design and
production of quality, sustainable, contemporary
Australian-made furnishings.
Unlike large generic fabric houses, Sparkk offers choice
with a large design library, custom design and custom
colouring options. International quality design with an
Australian point of view.
Key Company Values
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Australian Made
Bespoke/Custom
Innovative
Ethical Processes
Wholesale/Retail Models
• Sparkk operates on both trade and retail
levels
• Currently using main website
www.sparkk.com.au primarily for trade and
more recently www.sparkkshop.com.au for
retail sales of cushions!
Personas
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Interior Designers
Architects
Commercial Specifiers
Furniture/homewares retailers
End-users: homeware enthusiasts
General; aged 28-50 years, average yearly
income $75,000, owns a 2-3 bedroom
property, couple or family.
Customer Journey
• Awareness – Social Media, FB,
Instagram, Twitter, Websites, Bloggers,
Press, Direct Sales, Agents
• Consideration – Sign up/newsletter,
Affiliate Sales (Temple and Webster)
Discount emails/Inspiration
• Conversion – Discount offers
emails/inspiration
• Loyalty – email offers, updates,
newsletter
Deliverables
• Increase brand awareness, build out our social
media platforms
• Drive traffic to the Sparkk Shop website/Sparkk
main website
• Increase conversions!
• Build a strong retail customer database
• Set up infrastructure of Digital Marketing
department; calendars/tracking/budgeting/press
and media records
• All done on a shoe-string!
www.sparkkshop.com.au
Content Strategy
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Consistency of posts/blogs
Emphasis on quality; photography/message
Built around our values
Social Media/Editorial Calendar
Email Marketing Calendar
Social Media Campaign
– Awareness
• Using Instagram/Facebook/Blog/Twitter
• Develop a clear look for the brand using our key
values
• Contacting Press and Bloggers; submissions
• Boosts/Advertising FB
• Stylists picks sparkkshop
• Results so far: In 4 weeks, over 600 new
followers on instagram, 300 likes on Facebook
Social Media Examples
Email Signatures/Website Banners
Influencers
Sparkkshop Website Launch
What we did
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Social Media Posts
Email blasts to existing database
Consumer testing – basic
Blog Submissions
Press release – package including example of
product and info
• Competitions
Facebook Paid Ads
• Used Boost function for Friends of Friends
• Results: On average 800-1000 reached per post,
CPC: $0.17 – $0.33
• Paid Ad; 7 days, 4 Ads, measuring Click-through to
website
• Results: 5000 reached so far, 123 clicks, $0.27
CPC
• Over the week: 85+ new likes to page, significant
increase in interaction, 10K+ post reach
Discounts/Promo
Tag Driven Promo/Competition
Results
• Over 300 Post Engagements across
FB/Instagram
• Cost per $0.18 (FB only)
• Reach 6,000+
• Total Spent $22.00
• What we know: people like free stuff.
Blog Submission
Cross Marketing/Blog/Press
Sparkk Shop Email Example
Results
• 1792 Recipients
• 49.46% Opened
• 26.59% Clicked through
Example of newsletter sign up
Overall Results
• Over 6 weeks since launch;
• 12 orders, average spend $213• 20+ trade sales including stockists,
average spend $250• 100+ sign ups to Newsletter
www.sparkk.com.au
Collection Release
-Jaisalmera What we did
• Social media posts
• Email blasts to database; including ‘Coming Soon’,
VIP sneak Peak and full release
• Digital Presentation
• Press packages
• Agent/distributor packages
Examples – Social Media
Collection Release Email
Collection Release - VIP Email
Jaisalmera Digital Presentation
www.sparkk.com.au/jaisalmera
Recent Email Campaign:
Collection Release
VIP
• 100 recipients
• 65.93% opened
• 31.67% Clicked through
BULK
• 1707 Recipients
• 48.7% Opened
• 18.01% Clicked through
Moving Forward
Paid
• Emails - Twice monthly, Series
of content, to both retail and
trade. Testing: Click through to
website, Split testing to VIP’s
and whole database
• Facebook Ads
• Adwords, SEO
• Advertising on Blogger sites,
banners
Earned
• Blogs
• Stylists
• Press
• Continue to approach all the
above with product/email
Email Templates
Moving Forward - Owned
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Continue with efforts across social media
Testing both websites for UX
Stronger focus on Blog content
Imagery/building out photography base of
in-situ
Upcoming Event –
Sparkk Website
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Launch of the new website;
Instant Custom Colourization
Online purchasing for trade and retail
Moodboards
Benefits to both our clients and to Sparkk
So……
• Estimated ‘loose’ Budget of $1500 per month
for the next year
• End Goals: Increase database, Increase
Conversions!
• Ideas please…….. Help! 