POWER OF PERSUASION
Advertising is everywhere! (Television, Internet, flyers, magazines, signs, billboards,
etc.). It is important for us to recognize what we are seeing and hearing throughout a
wide range of media. We need to have a basic understanding of the strategies
companies use to promote their products in order for us to make informed decisions.
Propaganda is used to elicit an emotional response and gain support for a specific
cause. It is important for us to recognize the source of such persuasion in order for us to
make appropriate decisions that affect us and the world around us.
YOUR TASK: Advertisement or Propaganda
We have been looking at a variety of advertisements, along with some of the techniques used to
promote the product that is being advertised, as well as, viewing some propaganda examples.
A. Your job is to become the campaign manager, the creator of the next “big thing” in the
world of advertisement. As an individual or a small group (1-3 people) you are to create
and advertise a new product or advertise an existing product in a new way (no plagiarism
please).
a)
b)
c)
d)
Create or choose a product to advertise.
Choose your method of advertising (commercial, print based, computer generated or radio).
Select the techniques you are going to use to advertise.
Create an advertisement that addresses an intended audience and purpose.
B. Your job is to become the campaign manager, the leader of an organization that has a
specific goal or belief for which they need to gain support. As an individual or a small
group (1-3 people) you are to create and promote support for your cause through the use
of propaganda (no plagiarism please).
a)
b)
c)
d)
Create or choose a specific topic or belief that you feel strongly about & want to generate support for.
Choose your method for your propaganda (print based - poster, computer generated or video).
Select the techniques you are going to use to elicit an emotional response for the cause.
Create propaganda that addresses an intended audience and purpose.
Students will submit their advertisement or propaganda to Mrs. Welch on _______________.
Media Advertisement/Propaganda Rubric
Criteria
Level 1
Level 2
Level 3
Level 4
Persuasive
Techniques:
Demonstrates limited
knowledge &
understanding of a
variety of techniques
used in media
advertisements or
propaganda.
Demonstrates some
knowledge &
understanding of a
variety of techniques
used in media
advertisements or
propaganda.
Demonstrates
knowledge &
understanding of a
variety of techniques
used in media
advertisements or
propaganda.
Demonstrates thorough
knowledge &
understanding of a
variety of techniques
used in media
advertisements or
propaganda.
Product Form:
Researches & generates
appropriate information
effectiveness
Researches & generates
appropriate information
with some effectiveness
Researches &
generates appropriate
information
effectively
Skillfully researches &
generates appropriate
information effectively
Purpose &
Audience:
Expresses thoughts and
ideas with limited
effectiveness.
Communicates for an
identified audience and
purpose with a little
clarity.
Expresses thoughts and
ideas with some
effectiveness.
Communicates for an
identified audience and
purpose with some
clarity.
Expresses thoughts
and ideas effectively.
Communicates for an
identified audience
and purpose.
Thoroughly expresses
thoughts and ideas
effectively. Clearly
communicates for an
identified audience and
purpose.
Conventions &
Techniques:
Uses a few appropriate
conventions &
techniques for the form
chosen to help
communicate their
message.
Uses some appropriate
conventions &
techniques for the form
chosen to help
communicate their
message.
Uses appropriate
conventions &
techniques for the
form chosen to help
communicate their
message.
Effectively uses
appropriate conventions
& techniques for the form
chosen to help
communicate their
message.
Producing Media
Texts:
Advertisement
Produces an
advertisement or form
of propaganda using
appropriate format,
conventions &
techniques to promote
their product with
limited effectiveness.
Produces an
advertisement or form
of propaganda using
appropriate format,
conventions &
techniques to promote
their product with some
effectiveness.
Effectively produces
an advertisement or
form of propaganda
using appropriate
format, conventions &
techniques to promote
their product.
Skillfully produces an
advertisement or form of
propaganda using
appropriate format,
conventions & techniques
to promote their product.
(knowledge &
understanding)
(thinking)
(communication)
(communication)
(Application)