 Company Profile
 SWOT Analysis
 Corporate Marketing Strategy
 Business Marketing Strategy
 Strategic Marketing
 Segmentation
 Targeting
 Positioning and Diff
 Tactical Marketing
 Product Life Cycle
 Prices
 Place
 Promotion
 Recommendation

•Established in 1992, InTouch Communications was the first ISP in
Egypt. It grew to become an industry leader and one of the largest in the country in terms of volume.
•Link Egypt was Established in 1995 , the company quickly maintained a good market share and in a small time Link Egypt and Intouch was the biggest two ISP’s in the EGYPT.
•In June 2000,Orascom Telecom joined the two ISPs together to form the biggest ISP in the region.
•In May 2002, LINKdotNET acquired eight leading Egyptian Internet companies, all established and popular dotcoms, significantly raising the company’s value, and making it the region’s largest Internet company.
•Today, LINKdotNET is home to more than 1300 specialists working to provide the latest and most reliable Internet services to the region. The company continues to be one step ahead of the market as it integrates technology, knowledge and people in a unique way that completely redefines the Internet.

* Company Reputation
*Team spirit and small average age
~28Y.
*High market share in most of its products.
*Microsoft gold certified partners
*ISO Certified.
*CMMI level3 certified.
*Internal
Communications.
*Resellers Problems.

• Regulation by the government by controlling the number of competitors in the ISP sector.
• 100% OrascomTelecom
Subsidiary company.
• Competition from
TEDATA (Telecom
Egypt, RAYA
(Vodafone)

Current product
1- Market penetration
2-Market development
New Product
3- Product development
4-Diversification





Market segmentation bases:
Geographic:
Cities that are covered through our Network.
Demographic:
Age From 10 years and up.
From low income by using connection Income sharing 35/month.
Social class From lower class to A class to X.

Market segmentation bases Cont.
Psychographic :
Lifestyle Computer users
Behavioral:
User status Heavy Telephone bill internet invoices is our target.

Product and Service
• Best speed
• Uptime =~99%
• Call Center Support 24x7
• Easy support number 16333 from any city.
• All support Employees are CCNA ,MCSE
Certified.
• Money Back guarantee.
• Ordering is by phone.
• H/W delivery is with Courier.
•Free support visit incase any problems occurred
• Monthly payments are through different methods
Online,Creditcard,collectors,ATM machines,CSO.
• Network coverage 80% from Egypt.
• More than 150 Resellers.

First ISP in EGYPT and the best.
Number 1 market share.






Marketing communication mix
Sales promotion: Jeep Cherokee for the DSL subscriber
Personal selling: Sales presentation ,Sales meeting.
Advertisement: ELAraham news paper,ELWaseet,Magazines,Billboard,Flyers.
Direct Marketing :Telesales calls, Emails, SMS.