Fast Track 2 Small Business Switching – Module 4 David Harper August 2011 © 2010 Cisco and/or its affiliates. All rights reserved. 1 Switching 101: Switching Fundamentals 2 Which Switch? Choosing the Right Switch 3 Price Sensitive Customers: Unmanaged & Smart 4 Smaller Networks: Managed & Stackable 5 Larger Networks: Layer 3 & Borderless Networks 6 Competitive Positioning 7 Winning with Cisco: Programs & Promotions © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 For Smaller Networks Layer 2/2+ Managed Switching © 2010 Cisco and/or its affiliates. All rights reserved. From very small (technology aware) to large companies (likely the broadest addressable Installed by a VAR (Reseller), technical department, Self installed by “the technical guy” Understand the need for VLAN, QoS – they leverage the network Either VoIP today or interested for the future Network is important, may not be not core yet. Usually have an IT budget and have a buying plan vers. being reactive, might have a dedicated technical person Price / Performance is important vers. just price Technology aware – Solution may be key Selling arguments: Cisco is #1, service and support, NBD energy saving, WebUI CLI SNMP, VoIP and other real time traffic, … © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Security Performance PoE Support Expansion Ports Stacking and Stacking Capacity Energy Savings Diagnostic Tools Management Application Support (e.g. Voice) Mounting Options Warranty © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 The main challenges of deploying VoIP within a data network are: Mass configuration of phones and switches Consistent configuration across the network VoIP traffic quality Things to consider when choosing a switch for both voice and data: Port Density and Bandwidth Speed Power over Ethernet (PoE) Quality of Service VLAN management © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 DHCP Auto Configuration • A way to deploy switches en-masse • Uses DHCP Options 66 and 67 • Switch automatically loads its config from a TFTP Server LLDP-MED + CDP • LLDP - Stds-based discovery mechanism similar to CDP • Switch learns devices attached to specific ports • Switch notifies endpoint which Voice VLAN to use, QoS parameters to set, etc Auto Smartports • Smartports - pre-created macros to speed up deployments • Auto Smartports - Apply appropriate Smartports role to port based on discovered device Auto Voice VLAN • Dynamic creation and propagation of Voice VLAN TextView CLI • Text-based Command Line Interface to ease mass deployment Additional Management options: Full SNMP support, FindIT, CCA © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 UC560/UC320 (HSB – SRP or IAD) Gi0/1/0 CDP Advertises 1 Voice VLAN 100 VLAN 100 created on switch – assigned to port Gi4 SF300-24P 2 Gi4 3 Voice VLAN 100 and DSCP/COS values advertized via VSDP SG300-28P 4 VLAN 100 created on switch – assigned to Gi28 Gi28 5 CDP/LLDP Advertizes Voice VLAN 100 and DSCP/COS values – switch adds to Fa1. Sets port with ideal Parameters for Phone 7975 © 2010 Cisco and/or its affiliates. All rights reserved. Fa1 Gi1 Fa4 CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Fa4. Sets port with ideal parameters for AP 6 7 AP541 CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Gi1. Sets port with ideal Parameters for Phone SPA525 Cisco Confidential 8 OSI model ‘Layers’ Layer 2 switch operates at data link layer (no routing) Communicates at frame level based on layer 2 information Layer 2+ and Layer 3 switches operate at both data link and network levels based on layer 3 information Layer 2+ switch does static routing at network layer Layer 3 switch operates at network layer and routes dynamically (acts like a router) – communicates at packet level Cisco Small Business Managed 300 Series and Managed Stackable switches are Layer 2+ © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 IPv6 Provides customers with support for NextGeneration Internet Enables next generation of applications and operating systems Delivers consistent functions across breadth of portfolio Supports IPv4 Products will include IPv6 support: Routers Switches © 2010 Cisco and/or its affiliates. All rights reserved. Applications Cameras Phones Telephone Gateways Cisco Confidential 10 SG300-10P SG300-52 Internet SG300-10P Upsell: Add Business Class Wireless, add VoIP, Video Sur., Storage Alternative: Position Smart switches as edge switches Basic Connectivity VLAN Basic Management VoIP Advanced Management Options Video Basic QoS CLI Advanced QoS Stacking © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 • Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Series—not a rebrand • 8 to 52-port models up to Gigabit Ethernet • Easy configuration, deployment, • Enhanced features including security, QoS, and IPv6 • Three-Year Small Business Extended Service (available option) through Small Business Support Center • Limited lifetime warranty w/NBD and management • Green energy-efficient technology © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Model Overview Fast Ethernet Gigabit Ethernet SF 300-08 SG 300-10 8 10/100 ports 10 10/100/1000 ports 2 combo mini-GBIC ports SF 302-08 8 10/100 ports 2 combo mini-GBIC ports SF 302-08P 8 10/100 PoE ports 2 combo mini-GBIC ports SF 302-08MP 8 10/100 Maximum PoE ports 2 combo mini-GBIC ports SF 300-24 24 10/100 ports 2 10/100/1000 2 combo mini-GBIC ports SF 300-24P 24 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SG 300-10P 10 10/100/1000 PoE ports 2 combo mini-GBIC ports SG 300-10MP 10 10/100/1000 Maximum PoE ports 2 combo mini-GBIC ports SG 300-20 18 10/100/1000 ports 2 combo mini-GBIC ports SG 300-28 26 10/100/1000 ports 2 combo mini-GBIC ports SG 300-28P 26 10/100/1000 PoE ports 2 combo mini-GBIC ports SF 300-48 SG 300-52 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports 50 10/100/1000 ports 2 combo mini-GBIC ports SF 300-48P 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Ease of Use Consistent user interface and product feature set across the entire family Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese, and Japanese Localized user interface, support documentation, help system, and website and product discovery* Standards-based features for easy integration with existing and Cisco® Small Business solutions Smart Designs and Smart Tips guides solution integration TextView: management and mass deployment Text-based configuration: mass deployment and troubleshooting *Industry first among managed switching competition © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 • Cisco Discovery Protocol and Cisco SmartPorts for easy management • TextView (CLI) for text-based configuration for mass deployment • Cisco FindIT & Cisco Configuration Assistant (CCA) • Standalone configuration using the embedded Web GUI • Remote monitoring support using SNMP • Menu-based access through console for disaster recovery Web GUI CCA SNMP Mgmt Platform TextView CLI © 2010 Cisco and/or its affiliates. All rights reserved. FindIT Cisco Confidential 15 Warranty Length • Limited lifetime warranty (new) Hardware Replacement • Next business day advance replacement (where available, otherwise same day ship) Complimentary Phone Support • One year Online Chat Support • One year Software Updates for bug fixes • Term of warranty © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 3rd party Tolly Group report/analysis Test compares Cisco 300 Series switches HP Networking E-Series NETGEAR D-Link 300 Series switches win all categories For full report: www.cisco.com/go/300switchestolly “Cisco has raised the bar for this product category” – Kevin Tolly, Founder, The Tolly Group © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Nikola Vs ESW ESW 200/300 Series Switches Fixed – IP phones on set ports and trunks on uplinks. All Static. Manual Smartports. Flexibility – supports and sets APs, phones, switches, routers, etc as they are dynamically learned across all ports. Auto Smartports and userdefined Smartports supported Default port config restricts number of users on port and re-marks specific QoS Less restrictive – broader support. Can support endpoints using VMWare and any QoS settings Fixed and unchanged VLAN 100. Dynamic – Any voice VLAN can be used. Dynamically learned and propagated in network. Same for QoS. Supports CDP for Cisco devices only More visibility – Supports CDP endpoints but also any LLDP-MED standard endpoints. Optimized only for fixed UC deployments. 9 total switches supported Expansive – Supports HSB (Centrex) and UC deployments without config changes. Also supports 15 Managed (300 Series) and 11 Smart (200 Series) POE and non-POE have different defaults around port settings Consistent – same product defaults across POE/non-POE and across 200/300 series © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 SFE Core Stack SRW2008P Internet SRW2008P NSS6000 WAP200 Upsell: Add Business Class Wireless, add VoIP, Video Sur., Storage Basic Connectivity VLAN Basic Management VoIP Advanced Management Options Video Basic QoS CLI Advanced QoS Stacking © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 • Managed, stackable L2+ switches • 8- to 48-port models FE, GE and PoE options • Advanced features including • Easy configuration, deployment, and management • Small Business Support Center • Limited lifetime warranty security, QoS, and Layer 3 • Stacking up to 8 units (or 192 ports) © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 SFE2010P •48 Port FE with PoE •Adv QoS, Mgmt, Security SGE2010P •48 Port GE with PoE •Adv QoS, Mgmt, Security SFE2010 •48Port FE •Adv QoS, Mgmt, Security SGE2010 •48 Port GE •Adv QoS, Mgmt, Security SFE2000P •24 Port FE with PoE •Adv QoS, Mgmt, Security SGE2000P •24 Port GE with PoE •Adv QoS, Mgmt, Security SFE2000 •24 Port •Adv QoS, Mgmt, Security Fast Ethernet © 2010 Cisco and/or its affiliates. All rights reserved. SGE2000 •24 Port GE •Adv QoS, Mgmt, Security Gigabit Ethernet Cisco Confidential 21 •Number of Stacking Units – Up to 6 units with support up to 192 10/100 ports / GB ports •Stacking Topology - The stack is managed as a single virtual switch. The topology can be Ring or Chain. In the event of a link failure, the ring topology fails to a chain topology. •Hot Insertion and Removal – It’s possible to add or remove units from a running stack with no service loss RING Chain © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Performance Wirespeed performance on Fast Ethernet and Gigabit Ethernet switches Non-blocking switch fabric Layer 2/3 Switching Security VLANs Spanning tree Link aggregation 802.1Q Trunking, Port Mirroring (SPAN), Access control list MAC-based port security IEEE 802.1x Secure management: SSH/SSL Multicast Static routing: 32 routes Private VLANs Storm control Quality of Service Management and General Cisco® Discovery Protocol and Smartports Classification 802.1P DSCP/CoS WRR/SP Rate Limiting Shaping Intuitive interface IPv6 Host SNMP/RMON Port and VLAN Mirroring DHCP Options 66, 67, and 82 Desktop Cisco phone + Desktop Router Switch Access point Other TextView (CLI) Localization LLDP-MED Auto Voice VLAN Designed for Small Business © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Mini-GBIC/SFP Transceivers Fast Ethernet Transceivers Gigabit Ethernet Transceivers MFEBX1 MGBBX1 100 BASE-BX-20U SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 20 kilometers 1000BASE-BX-20U SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 40 km MFEFX1 100 BASE-FX SFP transceiver 1310-nm wavelength for multimode fiber Support for 100-Mbps speed up to 2 km MFELX1 100 BASE-LX SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 10 km © 2010 Cisco and/or its affiliates. All rights reserved. MGBLH1 1000BASE-LH SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 40 km MGBLX1 1000BASE-LX SFP transceiver 1310-nm wavelength for singlemode fiber For distances up to 10 km MGBSX1 1000BASE-SX SFP transceiver 850-nm wavelength for multimode fiber For distances up to 550 meters Cisco Confidential 24 • Cisco 300 Series Switches http://www.cisco.com/cisco/web/solutions/small_business/products /routers_switches/300_series_switches/index.html-tab-ForPartners • Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching • Cisco Small Business Support Community https://www.myciscocommunity.com/community/smallbizsupport • Cisco 300 Series Switches Warranty http://www.Cisco.com/go/warranty • Cisco Small Business Service www.cisco.com/go/smbservices © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 Online Device Emulator available https://supportforums.cisco.com/community/netpro/smallbusiness/onlinedemos?view=overview 300 Series Managed Switches, AP500 Series Wireless Access Points, NSS300 Series Smart Storage, RV Series Routers, SA500 Series Security Appliances © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 One question based on presentation content First correct answer in the chat window wins a $100 pre-paid VISA card Make sure your chat is directed to Everyone or Panelists Get Ready… © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 Thank you.