MARKETING EXCELLENCE IN IT AWARDS 2015
The Marketing Excellence in IT Awards recognizes those campaigns that have stepped away from
legacy tools to create marketing programs that define the future of marketing. Executives leading
marketing at these companies will be recognized among their peers at the Marketing Excellence in
IT Awards ceremony to be held at The Great Indian IT Marketing Summit at The Ritz Carlton,
Bangalore on Tuesday, 10 February 2015. For more information about the event, please visit
http://paulwriter.com/GIMS_IT_2015/
Submission Guidelines
Please use the application form given below to submit your entry. Do not exceed the word limit.
Entries for the Marketing Excellence in IT Awards will be judged based on the following criteria:
1. Measurable Impact on Business Objectives - 25 points
2. Campaign concept and originality - 25 points
3. Innovative tools and techniques - 25 points
4. Customer centricity - 25 points
Entries are due by Wednesday, 23rd January 2015.
Categories include:
No Money Marketing - These campaigns celebrate cost-effectiveness and use executive
time, effort and chutzpah as resources in lieu of hard cash.
Best Lead Generation Campaign - Innovative demand generation campaigns that manage
the entire process from interest to conversion.
Agency of the Year - Technology - Identifying the best agencies that have helped their
clients improve any of the following:
A. Digital presence - owned, earned, paid
B. Image Enhancement - managing media, influencer or government relations
C. Demand generation - nurturing leads, database expansion, interaction
D. 360 Integrated Marketing - brand campaigns, multi-channel campaigns
Who can apply? Brand owners i.e. IT companies can apply for the No Money Marketing and Best
Lead Generation Categories. Agencies may apply on behalf of their clients, in which case an email
approval from the brand owner must be attached with the application. In these cases separate
certificates will be provided for the agency, but the trophy will bear only the name of the client.
In the Agency of the Year - Technology category, agencies may apply directly.
Submissions: Companies may enter multiple submissions in one or more categories. Each
individual submission must include its own application form and entry fee. The campaign/program
should have been live during the period January 2014 - January 2015
Fees:
Platinum Excellence Package
One Award Application
One All-Day Preferential Access
Conference Pass
One Awards Program Access
Pass
12 issues of Marketing Booster
Print Magazine and Online
access
Rs 12,000/-
Gold Excellence Package
One Award Application
One All-Day Conference Pass
12 issues of Marketing Booster
Print Magazine and Online
access
Rs 9000/-
Silver Excellence Package
One Award Application
One Awards Program Access
Passes
12 issues of Marketing Booster
Rs 6500/-
XL Excellence Package
3 Award Applications
3 All-Day Conference Access
Passes
12 issues of Marketing Booster
Interview with CMO to be
featured on paulwriter.com
Rs 22,000/-
Applications
Single Award Application
Rs 2500/-
How to Pay: Send a cheque payable to “Paul Writer Strategic Services Pvt Ltd” and W IRE
TRANSFERS TO ICICI BANK , BANGALORE BRANCH, A/C # 000205023383, IFSC Code ICIC0000002
Submissions: Companies may enter multiple submissions in one or more categories. Each
individual submission must include its own application form and entry fee. The campaign/program
should have been live during the period January 2014 - January 2015
Non-Disclosure: Paul Writer will use the executive summary to feature the Marketing Excellence
in IT Award honorees. Other data will be treated as confidential.
For More Information
Contact Nain Nanda by
nain.nanda@paulwriter.com
telephone
at
9986637746
or
Category of Award Application : ____________________________
CONTACT INFORMATION
NAME OF THE
SENIORMOST
MARKETING EXECUTIVE
INVOLVED IN THE
CAMPAIGN
TITLE
ORGANIZATION
EMAIL
ADDRESS
ADDRESS
CITY
POSTAL CODE
MOBILE
WEBSITE URL
COMPANY
REVENUES
MARKETING
TEAM
STRENGTH
ABOUT THE COMPANY
Include a 100 word description
PRIMARY CONTACT FOR NOMINATED ORGANIZATION
FIRST NAME
LAST NAME
TITLE
PR FIRM
PHONE
EMAIL
ADDRESS
PERSON SUBMITTING THIS APPLICATION
FIRST NAME
LAST NAME
TITLE
NAME OF THE
FIRM
PHONE
EMAIL
ADDRESS
by
email
at
EXECUTIVE SUMMARY
Please provide the essence of the marketing initiative and the results realized. (LIMIT: 100 words)
BACKGROUND OBJECTIVE/CHALLENGE
In this section, you will have to describe the challenge/ objective that inspired the marketing
initiative. This section should carry, in detail, an understanding of the organization’s competitive
landscape which served as the background for developing your marketing initiative. (LIMIT: 250
words)
TARGET AUDIENCE
Define the target audience/ customer that the initiative was meant to address. What need of the
customer did the marketing initiative specifically try to address? (LIMIT: 100 words)
MARKETING INITIATIVE
In this section, you will have to describe the marketing initiative that you undertook to address the
objective mentioned above. It must detail out the key elements of the initiative and the execution
plan. Also mention any challenges you might have faced during the execution and the elements of
the initiative which contributed most to its success. Additional information including presentations,
collaterals, links to media coverage, or other relevant materials may be submitted as appendix to
your overall submission. (LIMIT: 250 words)
RESOURCE ESTIMATE
Define the resources that were necessary to execute this initiative - including the technology/tools
used. Also please include the cost estimate of this marketing initiative (in INR). (LIMIT: 250 words)
MEASURABLE IMPACT
Describe the metrics that you have used to measure the success of the marketing initiative.
Quantify your results as much as possible. If this initiative was just undertaken, also detail out the
results you expect to achieve over the next one year. It would be useful if you can mention how
the organization’s business results are impacted by this marketing initiative. (LIMIT: 350 words)
WHY MARKETING EXCELLENCE IN IT AWARDS
In this section, highlight the reasons why you think your organization should qualify for the
Marketing Excellence in IT Awards. (LIMIT: 200 words)
KEY TEAM PROFILE (OPTIONAL)
LIMIT: 100 WORDS