FOR IMMEDIATE RELEASE
Press Contact:
Bryan Pierce
Team Epiphany
347-990-1050
bryan@teamepiphany.com
OREGON MANIFEST AND LEVI’S® ANNOUNCE
“THE BIKE DESIGN PROJECT”
Five High-Level Design Firms and American Bicycle Craftsman
Compete to Create America’s Next Utility Bike
Portland, Oregon—(March 24th, 2014)—Today, Oregon Manifest and Levi’s® announced “The
Bike Design Project”—a pioneering bike design competition which partners five high-level
design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike. The
competition advances a new era of urban mobility through the creation of five future-facing,
road-tested bike prototypes with brilliantly crafted, radically useful design features. The end
result: one winning design making its national debut on retail floors and reinventing the way in
which cyclists triumph over their metropoles.
“The Bike Design Project is an innovation platform challenging design leaders and bike
craftsmen across the nation to collaboratively develop meaningful design solutions for the
everyday rider,” said Shannon Holt, Oregon Manifest co-founder. “Our goal is to not only spark
new thinking around the urban bicycling experience, but to redefine the category itself.”
“The Bike Design Project” teams originate from five cycle-centric cities:
 Chicago: MINIMAL x Method Bicycle
 New York City: Pensa x Horse Cycles
 Portland: INDUSTRY x Ti Cycles
 San Francisco: Huge Design x 4130 Cycle Works
 Seattle: TEAGUE x Sizemore Bicycles
Starting in March, and each subsequent month through July, “The Bike Design Project” teams’
process diaries will be featured on Fast Company’s online sites Co.Design and Co.Exist. Each of
the diaries will give readers an inside look at the design process for each team, and provide a
lens into each city’s unique cycling culture.
"The Levi's brand is excited to partner with Oregon Manifest's 'The Bike Design Project' and to
foster relationships with the talented teams who share our common core values, " said Levi's
Senior Designer, JeWon Yu. "It’s a great fit. The Levi’s® Commuter Collection was designed and
constructed specifically for people to get around urban centers on bike, and the Bike Design
Project will create some of the most innovative solutions to commuting. I think the goal in the
end is the same, get more people on bikes!"
The five bike designs will be publicly revealed at a celebration event in each of the participating
cities on July 25th. Each team’s working prototype bike design will be presented at the reveal
event in their respective cities, along with images and videos of the other four bikes.
Online voting for “The Bike Design Project” begins on July 28th and concludes on August 2,
2014. The winning design will be announced on August 4th and then move into production with
the competition’s Manufacturing Partner, Fuji Bikes, for its retail debut in 2015.
“This is the first time that a bike building contest has moved beyond the prototype stage into
mass production; we’re thrilled that we can be the company to facilitate that next step,” said
Fuji President and CEO Pat Cunnane. “Our goal is to harness the potential of these forwardthinking collaborations by providing the winning team access to manufacturing resources and
turning the winning concept into something consumers can buy and ride.”
For more information about the “The Bike Design Project” or Oregon Manifest, please visit
www.oregonmanifest.com.
ABOUT OREGON MANIFEST
Oregon Manifest exists to celebrate and amplify bike craft, design and innovation. They provide an independent
innovation platform for designers, engineers, craftsmen and makers to collaboratively develop bike designs that can
expand transportation options for the everyday citizen. They are a nonprofit organization that values the process of
making,
the
spirit
of
ingenuity,
and
the
passion
of
brave
undertakings.
ABOUT THE LEVI’S® BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in
1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the
imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a
relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear
and accessories are available in more than 110 countries, allowing individuals around the world to express their
personal style. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.
ABOUT AUTODESK® FUSION 360™
Autodesk is a leading software provider changing the way the world is designed and made. With Autodesk® Fusion
360™ industrial and mechanical design unites in a simple 3D design tool giving people the ability to unlock their
creativity and design great products. To learn more about Fusion 360, visit http://fusion360.autodesk.com/about.
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