File
What’s ur
Mkting
Function??
Mix it Up
Segment
That
Mkt
What’s your
Career?
Back to the
Basics
Manny’s business prints “buy one get one free” coupons for the merchandise in his store
What is
Promotion?
Lindsey, who owns
“SweetSpot: candy shop”, tells the staff to mark up all the candy two weeks before
Halloween.
What is the pricing?
Internet advertising is used in conjunction with television advertising.
What is
Promotion?
Sam’s bootleg
DVD’s are brought to her through
Pookie’s Truck
Company.
What is Channel management?
Katy, the manager at
“Luxury Twist: limo services”, hires more recruiters for the business.
What is
Selling?
How often should we put the product on sale?
What is price?
Should we offer guarantees or warranties?
What is product?
Which type of transportation should we use to move the product?
What is place?
Should additional sales people be used at particular times of the day or year?
What is promotion?
Tylik asked Jessica if he could hang some of his paintings in Jessica’s store window since it was right next to a famous art gallery-
Tylik knew people would buy them if they saw them there
What is
Place?
Max advertises his jewelry in BlingBling magazine since he knows jewelry fanatics will be reading it
What is psychographic?
Austin put a personal ad on GetaGirl.com-
“WANTED: female; preferable with a
Masters; making
$100,000 and up”
What is
Demographic?
Julianne tries to sell her Snow
Bunny ski outfits to stores in cold climate areas
What is
Geographic?
Andrew only buys
TAG- extra smooth body spray b/c it always attracts the ladies
What is
Behavioral?
Department stores advertise heavily around Christmas b/c this is when shoppers are ready to buy gifts
What is
Behavioral?
After getting her bachelors,
Michael went back to school, two more years, for a specialized degree in
English Literature
Education. He is going after what type of education?
What is
A masters degree?
Audra is highly skilled, runs the business, and is responsible for the success of her company. Audra holds what job title?
What is
CEO?
Jalen has a natural ability at sports; this is describing his:
What is aptitude?
During the summer,
Cheyenne receives
On-the-job training
From her anticipated
Future career. This
On-the-job training
Is an:
What is internship?
What marketing career involves determining why customers do what they do?
What is marketing research?
Since Jenna won the lottery, she went out and bought a
Lamborghini instead of the economical car she was going to buy
(before she won).
What is a want?
Danny buys chicken and steak at the grocery store this week to cook for his family’s dinner.
Danny will not eat the
Chicken or steak because he is a vegetarian.
What is customer?
Gabby and her boyfriend went to see a movie
– the movie theater is a…..
What is service?
The S.W.O.T. in
SWOT analysis stands for
What is Strengths,
Weaknesses,
Opportunities, and Threats?
_______________ involves all the activities necessary to get a product from the manufacturer to the consumer.
What is
Marketing?
