Mix it Up
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Manny’s business prints “buy one get one free” coupons for the merchandise in his store
Lindsey, who owns
“SweetSpot: candy shop”, tells the staff to mark up all the candy two weeks before
What is the pricing?
Internet advertising is used in conjunction with television advertising.
DVD’s are brought to her through
What is Channel management?
Katy, the manager at
“Luxury Twist: limo services”, hires more recruiters for the business.
How often should we put the product on sale?
What is price?
Should we offer guarantees or warranties?
What is product?
Which type of transportation should we use to move the product?
What is place?
Should additional sales people be used at particular times of the day or year?
What is promotion?
Tylik asked Jessica if he could hang some of his paintings in Jessica’s store window since it was right next to a famous art gallery-
Tylik knew people would buy them if they saw them there
Max advertises his jewelry in BlingBling magazine since he knows jewelry fanatics will be reading it
What is psychographic?
Austin put a personal ad on GetaGirl.com-
“WANTED: female; preferable with a
$100,000 and up”
Julianne tries to sell her Snow
Bunny ski outfits to stores in cold climate areas
Andrew only buys
TAG- extra smooth body spray b/c it always attracts the ladies
Department stores advertise heavily around Christmas b/c this is when shoppers are ready to buy gifts
After getting her bachelors,
Michael went back to school, two more years, for a specialized degree in
Education. He is going after what type of education?
A masters degree?
Audra is highly skilled, runs the business, and is responsible for the success of her company. Audra holds what job title?
Jalen has a natural ability at sports; this is describing his:
What is aptitude?
During the summer,
From her anticipated
Future career. This
What is internship?
What marketing career involves determining why customers do what they do?
What is marketing research?
Since Jenna won the lottery, she went out and bought a
Lamborghini instead of the economical car she was going to buy
(before she won).
What is a want?
Danny buys chicken and steak at the grocery store this week to cook for his family’s dinner.
Danny will not eat the
Chicken or steak because he is a vegetarian.
What is customer?
Gabby and her boyfriend went to see a movie
– the movie theater is a…..
What is service?
The S.W.O.T. in
SWOT analysis stands for
What is Strengths,
Opportunities, and Threats?
_______________ involves all the activities necessary to get a product from the manufacturer to the consumer.