The 25th Israeli HR Congress
Intro
Dear managers,
The heart of the 25th annual conference of the HR community in Israel is set to fit
our core beliefs:
Human Business where people meet themselves as human beings, authentic, service
oriented, lovable. Businesses encouraging and nurturing a culture that matches
personal values , relationships, sense of belonging. Businesses who know the
benefits of joy, desire for happiness, need for recognition, respect, along with the
need for meaning , personal growth and professional challenges , clear goals, a fair
wage and the most important - responsive business and open the door to broader
society , mood , new trends , progress.
Businesses in which employees want good managers, the most talented colleagues
and appropriate CEOs ensuring company's future. Businesses in which we feel
belonging, caring , involved , identifying with company's vision , highly motivated , of
which a new leadership emerges ..
These aspects represent the aspects of "soft" human resource management which
today, researchers and management experts Identify as having a direct and decisive
impact on the business success of organizations.
When motivation increases, when we develop a stronger culture of togetherness,
and when we develop an appropriate, inductive, inspirational and supportive
leadership…we are ensuring and increasing the chance of the financial success of our
organization.
We all want this.
What a connection!
Our professional education, what was important to us when we chose the career of
managing people, along with a deep understanding of the business and the business
of our organizations.
Rather, our ability to continue to lead and implement all the issues requires catching
the changing needs of the people - that, in light of new trends in business
management, the social, economic, demographic, innovative technologies,
communications, social media and the development of knowledge.
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We could mentioned for example the generations at work , human diversity, new
and innovative technologies which appears almost every day proposing new tools
for learning, immediate catching of every bit of knowledge and gossip, available, and
immediate media of all with all, with a complete exposure to everyone.
We could also mentioned the rising power and influence of the new individual , one
who wants a fascinating professional career , sufficient , proper income , along with
freedom to manage private life , open space for free and open communication at all
times , time for himself and his family. Employees associations to protect their rights
and more.
All these have given rise to new methodological, conceptual changes, insights, and
ways of relating to other approaches.
This requires learning.
Be prepared for a new deal, different, correct and matching the new realities in
which we live.
The 25th HR annual congress will support the achievement of these goals.
The 25th Annual congress embraces the dramatic changes in our world and applies
them into its content, structure and schedule.
All together, everyone talks to everyone, everyone learns from everyone, everyone
dance with everyone, happy with all of them…and all at a faster pace.
Our team of speakers - speaks for itself. Local and international leading experts.
Most of the 25th annual congress will take place at the plenary session, two sessions
each day and in between a panel of experts.
As promised: different, innovative, focused, rhythmic.... updated and relevant to
our realities.
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Program
First day - 10 December 2013
08:00 - 8:55
9:00 - 9:10
Reception, Registration, Breakfast
What is this? It's good? This is not good?
Orly Adler
09:10 - 09:20 Conference Opening
Prof. Zwi Segal - Chairman
Doctor in I/O Psychology, Professor of Human Resource Management,
Heading the European motivation project "MOTIVA"
President of HR ACADEMY Israel
First session - HR and beyond
09:20 - 09:40 HR and beyond
Elisha Yanay
Sr. VP Motorola Inc. has served until Jun 2010 as President and General
Manager of Motorola Israel.
Following his retirement from Motorola, Elisha has founded his own
company, Elisha Yanay Ltd, in the areas of High Tech, communication and
Home Land Security.
Elisha is The owner of BEEPER Communication since July 2011.
The chairman and share holder in Runcom a 4G, Wimax Company since
February 2011.
Elisha is acting as the chairman of the board of Israel association of
Electronics & Soft ware industries.
Elisha is very active in the community. He heads Education 2000 Forum (a
forum for the expansion and enhancement of technological and scientific
education in Israel), and in 2002 he was nominated as the Industry
Representative on the Council for Higher Education (2002-2007). He is also a
member of the Committee of ORT graduates and of the Technion's
International Board of Governors.
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09:40 - 10:15 from Business Innovation to People Innovation
ANNEMIE RESS
Former Global HR Director eBAY and Founder PURPLEBEAC
Annemie Ress is the founder of PurpleBeach, which is a forum that
encourages diversity of thinking and promotes the topic of people
innovation.
Accepting that innovation in business is underpinned by people innovation,
PurpleBeach acts as catalyst for change at the intersection between business
and people.
Annemie has wide ranging experience in designing and implementing
significant organizational change and transformation in multi-national
businesses, including: innovation and people focusing on future trends as
they specifically impact leadership, talent, culture, diversity and complexity.
Annemie draws from her previous experience across multiple sectors.
Most recently she left eBay, where she was Global Head of People
Innovation.
Other roles held during her 8.5 years at eBay, include: Global Head of HR for
Skype and Snr HRD eBay and PayPal Europe.
Prior to joining eBay, Annemie was Vice President of Human Resources for
the International Petroleum Exchange ( now IcE Futures ) and she worked
for PEPSICO in South Africa and the UK.
During this session, Annemie will introduce the concept of People Innovation
– the next Frontier for HR Leaders.
She will provide an overview of how HR Leaders need to shift towards a
mindset of People Innovation across such areas as: Employee Engagement,
Performance, Reward, Leadership and Talent management - this will
include practical examples from global organizations in France, Technology,
Pharma and FMCG ( Fast moving consumer goods).
She also will paint a compelling picture of how the macro-economic,
demographic and technology changes that will take place over the next 3 –
5 years, will radically challenge HR Leaders and require a significant mindset
change from them.
10:15 - 10:45 IDF - the human challenge
General Orna Barbibay
Heading the HR of the Israeli Defense Army
10:45 - 11:15 Coffee break
10:15 - 11:45 Case study presentation (free choice of the participants)

Edith Kronzon Human Resources Manager Freescale
Semiconductor Israel - The race for downsizing, survival and desire
to be reborn as a star
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
Lt. Col. Lior Rugby Head of Learning Research and Development at
military colleges and the National Security College - IDF future
leadership development - skills training of senior officers

Eran Laniado CEO BMN - Strategic Management 2.0: World of
Tomorrow management – today

Dr. Bracha Klein Tair developer of Organia approach - New
tomorrow organizations - organizations the 100th floor of gifted
people - with gold collar - with supreme consciousness - led by
leadership in three
11:45 - 12:05 Career in human resources as an integral business management
Yehuda Porat
until recently, vice president of Motorola Israel and a member of the
global board of HR at Motorola.
12:05 - 12:30 Above and beyond - a personal world view of the director - Doctor,
Doctor – Director
Dr. Efrat Bron - Harlev
Deputy Director of Schneider Children Hospital
12:30 - 13:10 Panel: The influence of employees' involvement on company's
business performance
Moderator:
Professor Jonathan Smilansky Academic Director of the Recanati Career
Management Center at Tel Aviv University
Participants:
 Nurit Tal-Shamir VP global HR – Strauss
 Philippe Remy VP Global HR – Frutarom
 Haim Srour VP HR - Bezen (Oil Refineries)
13:00 - 14:10 Lunch
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Second session - FROM LEADERSLEEP TO LEADERSHIP
14:10 - 14:35 How to wake up the corporate leadership?
Moshe Kahlon
Served as Minister of Communications and Minister of Social Affairs in the
Israeli government and was a member of the Israeli parliament from 20002012.
14:35 - 14:55 is HR Technology changing the leadership game?
Riccardo Donelli , Associate Partner, Advisory, PwC Italy
In our dynamic world, which also includes rapid technological change, the
role of HR is transforming.
Yet, despite this, it is not common for HR departments to participate in the
strategic decision making process in many companies.
There are a variety of reasons that HR are not effectively playing this role.
These include the difficulties in demonstrating the business value of people,
a huge amount of operational and administrative tasks that need to be
performed, and a perceived distance between the HR department and other
employees working in the company.
In order for HR departments to be a leading player and influence strategic
issues relating to people, HR managers must lead the change and embrace
the new generation of HR Technology solutions.
These solutions are changing the game, shortening the distance, making it
easier to show the business value and improving HR processes, but are we
ready for this change? Are we going to capture the value on time?
In this lecture we will understand how HR managers can take advantage of
the available technology in order to encourage innovation and enthusiasm
amongst themselves, their employees, and their management teams to
bring about business success.
14:55 - 15:15 Leading for Purposeful Business and HR Role
Anat Gabriel Chairman and CEO of Unilever Israel
15:15 - 15:40 Coffee break
15:40 - 16:10 Case study presentation (free choice of the participants)

Noa Lahav VP HR, Champion Motors & Dani Levy CEO, OD
Consulting - Leadership - creating a reality of extraordinary
performance
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
Eran Netzer Training Development Manager - Bank Hapoalim ,
Ronnie Solimany & Shirley Meyer partners Lotem - Team
leadership in Bank Hapoalim - a new leadership model meeting
Management challenges in the 21st century

Itzik Suissa Director of Administration Services sector, Maccabi
Healthcare Services & Galit Caspi management consulting and
training division at Pilat High Capital Group - Leadership, service
and everything in between

Noga Segev Talent Management Director, Strauss & Nama Sidi,
Tali Ramon at Neta - Strauss's leadership model - leadership in a
world of polarities
16:20 - 16:50 Thoughts on "self-management" and "self-Leadership "
Gadi Brayer
One of Israeli top consultant, founder and CEO of consulting firm Yahav
and partner at EY ("Ernst & Young")
Second day - 11 December 2013
08:00 - 8:55
9:00 - 9:10
Reception, Registration, Breakfast
What is this? It's good? This is not good?
Orly Adler
09:10 - 09:20 Conference Opening
Prof. Zwi Segal - Chairman
Doctor in I/O Psychology, Professor of Human Resource Management,
Heading the European motivation project "MOTIVA"
President of HR ACADEMY Israel
Third session - MOTIVACTION
09:20 - 09:40 putting the fire of motivation within the organization
Raviv Zoler
CEO of IDI Insurance company, Previously served as Chairman of Clal
Finance Underwriting and President and CEO of Ness Technologies.
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09:40 - 10:00 Employees’ Engagement: A Business Key Performance Indicator
Aaron Condray
Group Senior Vice President - Total Rewards Sodexo
Aaron will address the difference between Satisfaction and Engagement and
how measuring and understanding the engagement of your employees is a
driver for business performance still not really used today.
10:00 - 10:20 motivation and engagement at work – time for a new paradigm
Prof. Zwi Segal
Doctor in I/O Psychology, Professor of Human Resource
Management, Heading the European motivation project "MOTIVA"
President of HR ACADEMY Israel
10:20 - 10:40 Innovative approach to build organizational motivation and
engagement
Chantal Legendre Notarianni
HR Executive Vice President Viaccess-Orca (Orange group, France)
We will review the collaborative and empowering process that VIACCESS ORCA is using to reinforce the motivation and engagement of its
employees in Israel , France and Hong Kong.
The process which started about a year after the cultural complex merger
between ORCA (Israeli high-tech company ) and VIACCESS ( French
technology company ) , is characterized by the followings :
1. Accurate analysis of the levels of motivation and engagement across all
parts of the organization
2. Identification of key motivational drivers to be reinforced (according to
countries, management levels, generations, divisions... ) .
3. Engagement prediction within the organization
4. Online Individual spaces for all employees to strengthen individual
motivation, managerial spaces to strengthen group motivation, and HR
space to strengthen the Motivational leadership of all managers in the
organization.
5. Building (in the future) a n online social motivational network allowing
employees to strengthen together their personal motivation.
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10:40 - 11:10 Coffee break
11:10 - 11:40 Case study presentation (free choice of the participants)

Harel Viderman salary and benefits manager Rafael & CompVision
CEO Avi Nir - Motivation and excellence using a reward system upgrading quarterly bonus model at Rafael

Philip Shaiman CEO Ayala & Dr. Alex Ayalon, Elbit Systems Electro Optics Elop – The "good life, step by step" organization- model and
implementation

Yael Ashouah Trifous, HR manager & Adi Bildner VP HR ECI
TELECOM - Annual tradition of taking a delegation of ECI employees
to Poland as a significant way to strengthen motivation and
commitment to the organization

Hanita Tabib, HR and Operations VP, MATAV, association and
social care services - "And how do you find the difference between
take and receive", Fuelling personal meaning, organizational growth
and Everything in Between
11:45 - 12:20 an open discussion on motivation
Yoram Yahav, Senior advisor to Yitzhak Rabin (late Israeli Prime Minister),
he served as CEO and the founder of the Israeli Science and Technology
Commission, which was initiated and had the direct support of U.S.
President Bill Clinton. Today, as CEO of Yoya, (YOYA) Yoram has great
importance and influence in helping governments, leaders and companies
around the world use a future strategy that helps them to set the
"lighthouse" of the organization and shape their future in an innovative and
revolutionary way
Yanki Margalit, founder, chairman and CEO of Aladdin software, he is
currently serving as the chairman SpaceIL
12:20 - 13:05 Panel: Capital markets, pension reforms and their impact on the
organization's human resources managers
Moderator:
Golan Sapir VP Sigma Investment House
Participants:
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

Doron Ginat VP Director of the long-term savings - Harel Insurance
Company
Ofer Cohen, senior vice president of field, retirement and
programs for seniors, Shekel Insurance Agency
13:05 - 14:00 Lunch
Fourth session - HOW TO TURN TOGETHERLESS INTO TOGETHERNESS
14:00 - 14:35 TURNING AN INTERNATIONAL COMPANY INTO A GLOBAL COMPANY
DEAN FOSTER
Dean works with most major Fortune 500 companies, national governments
and NGOs (the United Nations and World Trade Institutes, among others),
and as guest lecturer and faculty for a variety of premier educational
institutions, such as Harvard Business School, Columbia University School of
Business, NYU, Darden Business School, and others.
14:35 - 15:10 The Jew in the post – modern world
Shalom Rosenberg
Professor (Emeritus), the Hebrew University of Jerusalem.
15:10 - 15:30 Moving to the next generation
Mali Alkobi
CEO Dynamics
15:30 - 15:50 Coffee break
15:50 - 16:20 Case study presentation (free choice of the participants)

Margot Paz, Founder & CEO, "Globaleyes" Cross Cultural Training.
- Intercultural Communication - How aggressive feedback can cause
a crisis of trust in a global team

Roni shani, expert of confrontation modes - Model of rational
selfishness - a new paradigm for creating and enhancing cooperation
in organizations
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
Amit Oberkovic VP Planning and Development HR, Israel Electric
Company & Edith fat Adato Managing Partner, Lotem strategies.- .
Application of the method "Future Search"to built HR strategy in IEC

Alik Rom, former VP HR of Biggest Israeli companies - from
personal to collective work agreement

Limor Dvir & Orna Zaid HR managers Rafael Armament Systems
Division - Collaboration between generations
16:20 - 17:00 The Future Belongs to the Happy
Alexander Kjerulf
Alexander is the founder of Woohoo inc. and one of the world’s leading
experts on happiness at work. He is a speaker, consultant and author,
presenting and conducting workshops on happiness at work at businesses
and conferences all over the world. His clients include companies like
Hilton, Microsoft, LEGO, IKEA, Shell, HP and IBM.
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