Entry 2008 Report
Background
The entry 2008 questionnaire was circulated online via the pre-enrolment
portal during 20 August 2008 to 16 September 2008. The questionnaire was
combined with the expectations 2008 questionnaire.
The survey was
completed by new undergraduate students during enrolment in 2008, 471
questionnaires were submitted from a total of 3021, resulting in return rate of
15.6%. Unfortunately the questionnaire wasn`t available for the duration
originally planned due to hardware issues and this will have had an impact on
the response rate. The aim of the questionnaire was to gather information on
how satisfied respondents were with the information they received, and to
gather information on clearing and RoPA students.
Profile of Applicants:
59% of respondents were aged 21 or under.
Of these 83% had joined
through the UCAS main scheme, 11% Clearing, 4% were late applicants and
2% had joined via other methods.
Figure 1: Respondents by age group
over 21
41%
under 21
59%
1
The majority of respondents were local with 27% from Bradford and 24% from
Yorkshire.
Figure 2: Respondents by location
Location
Percentage
Number (#)
Bradford:
26.8%
126
Rest of Yorkshire:
24.4%
115
International:
17.8%
84
North-west:
12.3%
58
Other EU:
5.5%
26
Midlands:
4.0%
19
North-east:
2.3%
11
London:
2.1%
10
South-east:
2.1%
10
East Anglia:
0.8%
4
N.Ireland:
0.6%
3
South-west:
0.4%
2
Irish republic:
0.2%
1
Scotland:
0.2%
1
Wales:
0.2%
1
Ethnicity
The largest percentage of ethnic origin stated was Asian or Asian British (42.5%) followed by
White British (36.5).
Figure 3: Ethnicity of Respondents
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Asian or Asian
British:
White:
Black or Black
British:
Other Ethnic
Background:
Mixed:
Chinese:
2
The sample is dominated by School of Life Sciences (34.4%) respondents
The percentage of respondents studying with the various departments is
generally reflective of the percentage of first and foundation year
undergraduates actually studying with different departments, with the
exception of a higher percentage of Life Sciences students and EDT students,
and lower percentages of Informatics students in the respondent group, than
in the student profile generally.
Figure 4: Respondents by School
40%
35%
30%
25%
20%
15%
10%
5%
0%
3
Clearing Applicants
Clearing applicants were mainly from local areas with 29.5% from Bradford
and 31.8% from rest of Yorkshire. 34% of clearing applicants had applied to
the School of Life Sciences followed by 20.4% from School of Engineering,
Design and Technology.
Of all the clearing applicants 69.5% had applied through UCAS prior to
entering the clearing procedure. 67% of clearing candidates had applied to
the University of Bradford initially via the UCAS scheme. Of the 33% that
hadn’t applied to Bradford the, most common reasons were, preferred other
universities, preferred other courses and the university did not offer my first
choice of course. Less common factors were entry requirements too high,
entry requirements too low. These results need to be treated with caution due
to the numbers responding to this section. A list of universities and courses
initially applied to via UCAS for clearings students are listed in Appendix 1.
47.4% of clearing respondents had used the clearing helpline. They rated the
clearing helpline highly:
Figure 5: Clearing Helpline ratings
Very good:
61.1%
Good:
25.0%
Average:
11.1%
Poor:
0.0%
Very poor:
2.8%
4
39% of clearing respondents contacted other universities during clearing,
demonstrating that clearing is a competitive event. However, the vast majority
thought that we responded as quickly as other universities:
Figure 6: How quickly did the University of Bradford respond to your query?
Much quicker
27%
Quicker
38%
Same
24%
Slower
6%
Much slower
5%
Mainly clearing applicants found out about vacancies via the university
website (56.6%) or UCAS (30.3%). A full list of responses is shown below:
Figure 7: How did you learn about the course vacancies available at the University of
Bradford?
Source
Percentage
Number
Independent Newspaper:
1.3%
1
UCAS:
30.3%
23
University Website:
56.6%
43
Other (please specify):
11.8%
9
A letter from the Department of Chemical and Forensic Sciences
all three of the above
Contacted SLED Directly
Ed from optometry told me about the foundation in clinical sciences
friend
Friend
The university contacted me.
university contacted me
via phone
5
The majority of clearing respondents (73%) did not visit the University of
Bradford Clearing Open Day; 53.4% visited the university but not on a
clearing open day, and only 1.3% visited other universities during clearing.
Late Applicants (ROPA)
A full list of reasons for applying to the University of Bradford late as a RoPA
applicant is detailed in figure 8 below, and includes: changing their mind about
going to university, awaiting results, swapping courses and changing
universities.
Figure 8: Reasons for applying as a RoPA to the University of Bradford
If you applied as a late applicant, please state why you decided to apply late, rather than
through the main UCAS scheme?
Applied for postgraduate and was rejected from 1st choice so applied to Bradford
Applied through clearing as the entry requirements for my first choice of course was too high as I
did not attain the required grades.
Because I’m a mature student who made the decision to apply direct to the university.
Came to open day and was encouraged to apply
didn’t know what course to choose
I applied last year and had to defer for the year to have my baby.
I applied late because I didn’t get the A-level results that I wanted and could get on to the course
that I wanted to do therefore I had to choose an alternative course.
I applied late because I needed to know my grades.
I did not know about MBA course in your school
I had initially applied for MSc, but I found out later that I am not eligible to apply for Msc as I have
an ordinary degree and need to complete honours.
I know what I want. Why should I go through UCAS and knock on different doors in hope that
someone would take me, when I can apply to you direct?
I transferred from a previous university
I used company in my country which handles applications for students.
I was planning to take a gap year. However what I had initially planned did not go through. When I
received my results for my A levels, my Sixth from co-ordinator had advised me to go through
clearing rather than waste a year.
No idea. Just so. Some decisions a mind couldn't take come from heart... or stomach - sometimes I
mistake one for the other.
This year I had a baby in March, and so obviously university was not a consideration for me whilst I
was pregnant, or shortly after her birth. However, she died unexpectedly and suddenly, and after a
couple of months I decided I would never have an opportunity like this again - where I am (sadly)
childless, and so able to attend university easily. I started looking with a 2009 start in mind, and
found my ideal course - IHS. I then discovered that although I had missed the official deadline I
could still apply as a late applicant for 2008. I phoned the department to see if IHS was up for
Clearing, and it was! So I decided to take the plunge and apply.
6
All Applicants – Satisfaction with information received
Respondents were asked what brought the University of Bradford to their
attention.
The
most
common
reason
was
finding
out
through
Students/friends/family at 23.6% followed by University Prospectus (16%) and
University website (13.2%). A full list of responses as to what brought the
University of Bradford to the applicant’s attention is detailed in Appendix 2.
They were then asked to rate each of the information sources selected on the
following factors: whether the source was informative, inviting, useful and the
right media for the university to use. Rows which have been shaded should
be treated with caution due to low numbers. Numbers have been shown in
red in the category column. Other open-ended comments on whether the
course influenced their decision to come to university are shown in appendix 3.
Figure 9: Did the source of information INFLUENCE your decision to come to the
University of Bradford?
Very
Not at all
Somewhat
Moderately
Facebook (1)
0
100
0
0
Google (7)
0
14.3
57.1
28.3
UCAS website advert (6)
20
40
20
20
UCAS website listing (55)
14.5
40
34.5
11
Web search/internet (20)
15
5
35
45
University website (57)
10.5
31.6
29.8
28.1
University Prospectus (69)
2.9
23.2
39.1
34.8
Independent newspaper (3)
33.3
0
0
66.6
Regional press (3)
33.3
0
0
66.6
Students/family/friends (102)
7.9
20.8
34.7
36.6
School/college/teacher (22)
14.3
38.1
23.8
23.8
School or college careers event (8)
0
37.5
37.5
25
School or college careers adviser (9)
0
0
55.5
44.4
University visit to your school or college (8)
0
25
62.5
12.5
HE fairs (9)
0
11.1
44.4
44.4
Much
7
Figure 10: Was the source of information you selected INFORMATIVE?
Strongly
agree
Agree
Disagree
Strongly
disagree
0
Neither
agree nor
disagree
0
100
0
0
Google (7)
0
57
28.5
14
0
UCAS website advert (6)
17
83
0
0
0
UCAS website listing (55)
34.5
58
3.6
3.6
0
Web search/internet (20)
47
47
0
0
5
University website (57)
31.5
68.4
0
0
0
University Prospectus (69)
41.5
57
1.5
0
0
Independent newspaper (3)
33.3
66.6
0
0
0
Regional press (3)
66.6
33.3
0
0
0
Students/family/friends (102)
36.6
52.4
7.9
2
1
School/college/teacher (22)
33.3
52.4
14.3
0
0
School or college careers event (8)
37.5
50
12.5
0
0
School or college careers adviser (9)
22.2
77.8
0
0
0
50
50
0
0
0
11.1
88.9
0
0
0
Facebook (1)
University visit to your school or college (8)
HE fairs (9)
Figure 11: Did you find the source of information KNOWLEDGEABLE?
Strongly
agree
Agree
Disagree
Strongly
disagree
100
Neither
agree nor
disagree
0
0
0
0
Google (7)
14.3
71.4
14.2
0
0
UCAS website advert (6)
16.7
83.3
0
0
0
UCAS website listing (55)
18.1
49.1
27.2
5.5
0
Web search/internet (20)
40
50
5
5
0
University website (57)
19.3
73.7
5.3
1.7
0
University Prospectus (69)
34.3
58.2
7.5
0
0
Independent newspaper (3)
33.3
33.3
33.3
0
0
0
66.6
33.3
0
0
Students/family/friends (102)
39.4
49.5
9.1
1
1
School/college/teacher (22)
23.8
47.6
23.8
4.8
0
50
37.5
12.5
0
0
11.1
88.8
0
0
0
25
75
0
0
0
33.3
55.5
11.1
0
0
Facebook (1)
Regional press (3)
School or college careers event (8)
School or college careers adviser (9)
University visit to your school or college
(8)
HE fairs (9)
8
Figure 12: How useful was the source of information you have selected?
Strongly
agree
Agree
Disagree
Strongly
disagree
100
Neither
agree nor
disagree
0
Facebook (1)
0
0
0
Google (7)
43
43
4
0
0
UCAS website advert (6)
33.3
66.6
0
0
0
UCAS website listing (55)
34.5
60
1.8
3.6
0
Web search/internet (20)
50
35
10
0
5
University website (57)
33.3
61.4
5.3
0
0
University Prospectus (69)
39.3
56.1
4.5
0
0
Independent newspaper (3)
66.6
33.3
0
0
0
0
100
0
0
0
Students/family/friends (102)
35.6
52.5
8.9
2
1
School/college/teacher (22)
23.8
66.6
4.8
4.8
0
50
50
0
0
0
School or college careers adviser (9)
33.3
55.5
11.1
0
0
University visit to your school or college (8)
37.5
62.5
0
0
0
HE fairs (9)
44.4
55.5
0
0
0
Regional press (3)
School or college careers event (8)
Figure 13: Was this the right media for the university to use?
Strongly
agree
Agree
Disagree
Strongly
disagree
100
Neither
agree nor
disagree
0
0
0
0
Google (7)
28.6
57.1
14.3
0
0
UCAS website advert (6)
16.7
83.3
0
0
0
UCAS website listing (55)
41.8
47.3
10.9
0
0
Web search/internet (20)
55
30
10
0
5
University website (57)
38.6
61.4
0
0
0
University Prospectus (69)
49.3
40.3
10.4
0
0
Independent newspaper (3)
33.3
66.6
0
0
0
0
100
0
0
0
Students/family/friends (102)
23.2
49.5
25.3
1
1
School/college/teacher (22)
33.3
33.3
28.6
4.8
0
School or college careers event (8)
37.5
50
12.5
0
0
School or college careers adviser (9)
44.4
44.4
11.1
0
0
25
62.5
12.5
0
0
33.3
55.5
11.1
0
0
Facebook (1)
Regional press (3)
University visit to your school or college (8)
HE fairs (9)
9
When asked if they had seen advertising for other colleges and universities
over the past 12months, 53.8% had stated yes to this. A list has been shown
in appendix 4.
Respondents were asked whether they had attended any of the University
events prior to coming here to study, and whether this had affected their
keenness to apply. Overall respondents were much more keen or keener
once they had attended a university of Bradford event, see figure 14 below:
Figure 14: Attendance to University Events Prior to Coming to the University of
Bradford to Study
Much more
keen
More keen
No
difference
Less keen
Much less
keen
Open Day
43.6
42.2
11.4
2.8
0
Department
44.3
39.6
14.8
0.7
0.7
Interview
43.0
35.2
16.1
4.7
1.0
Other
33.3
36.2
24.6
2.9
2.9
Event
Respondents were asked the importance of a number of factors when making
their decision in choosing the University of Bradford on a scale of 1 to 5,
where 1 was not important and 5 was very important.
If they did not feel
informed enough to rate the university on certain factors they could select ‘-‘.
The key factors which were considered most important by respondents were
course content (62.1%), employment prospects (59.8%), course reputation
(58.7%), department facilities (46.4%), general study facilities (44.4%), safety
and security (43.5%) and transport links (42.0%).
10
Figure 15: The importance of factors to respondents when making their decision in
choosing the University of Bradford
Close to home
Far enough away from
home
Proximity to city centre
Proximity to
countryside
Transport links
Where friends are
going
Reputation of the city
City I want to be in
Nightlife
Other social activities
Sports facilities
Quality of
accommodation
Guaranteed place in
the halls
General study facilities
Multicultural mix
Safety and security
Friendly campus feel
Course reputation
Course content
Course assessment
Level of the offer
Sandwich year
Employment prospects
Department facilities
Research reputation
University reputation
University league
tables
What others thought
Cost of living
Ease of finding parttime work
Bursaries/scholarships
Not
important
22.8
Slightly
important
5.4
Fairly
important
14.2
Quite
important
13.7
Very
important
38.9
Not feel
informed
enough
to rate
5.1
55.5
8.4
15.3
3.5
6.6
10.7
21.9
11.4
23.9
22.2
16.5
4.0
55.7
11.6
13.6
6.7
4.9
7.5
9.7
6.5
15.6
23.0
42.0
3.1
49.0
11.4
20.5
6.6
7.7
4.8
22.9
11.4
26.0
22.3
14.0
3.4
22.5
10.4
23.1
16.7
22.5
4.9
43.9
13.5
16.1
13.5
5.6
7.6
17.5
12.2
31.8
20.7
11.1
6.7
26.1
10.3
24.9
19.9
12.0
6.7
37.0
4.4
10.9
13.3
20.1
14.2
39.0
3.3
11.9
9.2
22.3
14.3
6.3
1.1
12.3
33.3
44.4
2.6
16.9
6.7
25.7
21.0
25.1
4.7
4.6
4.0
18.4
23.6
43.5
5.8
2.0
0.6
17.2
27.6
36.6
16.0
3.7
2.8
8.0
26.5
58.7
0.3
1.7
2.0
10.1
23.3
62.1
0.9
3.7
2.6
21.6
29.7
38.9
3.5
5.6
5.3
21.8
26.5
36.8
4.1
33.0
6.1
12.8
9.8
19.3
19.0
5.0
2.9
7.6
22.4
59.8
2.3
3.5
2.6
11.1
32.9
46.4
3.5
6.2
7.1
24.1
25.9
28.6
8.0
4.9
4.3
19.4
30.6
39.3
1.4
19.2
6.9
29.0
18.6
13.8
12.6
27.6
16.6
24.6
17.2
8.3
5.6
15.2
9.4
21.7
19.6
27.3
6.7
23.1
9.2
18.9
16.0
18.0
14.8
17.8
9.2
18.4
14.8
29.4
10.4
11
They were then asked how each of the factors rated on a scale of 1 to 5,
where 1 was very poor and 5 is very good. If they did not feel informed
enough to rate the university on certain factors they could select ‘-‘.
Figure 16: Rating factors that are important when choosing to come to University
Close to home
Far enough away from
home
Proximity to city centre
Proximity to countryside
Transport links
Where friends are going
Reputation of the city
City I want to be in
Nightlife
Other social activities
Sports facilities
Quality of accommodation
Guaranteed place in the
halls
General study facilities
Multicultural mix
Safety and security
Friendly campus feel
Course reputation
Course content
Course assessment
Level of the offer
Sandwich year
Employment prospects
Department facilities
Research reputation
University reputation
University league tables
What others thought
Cost of living
Ease of finding part-time
work
Bursaries/scholarships
Not feel
informed
enough to rate
15.5
Very poor
8
Poor
4.3
Fair
15.7
Good
14.1
Very
good
42.4
18.9
5.8
19.2
11.4
12.3
32.3
3.9
3.1
14.5
29.3
35.5
13.7
13.1
10.01
21.9
15.4
10.8
28.8
3.1
4.3
14.0
30.0
34.9
12.9
17.8
7.7
19.8
15.2
8.9
30.7
8.6
10.1
32.3
20.7
13.8
14.4
8.4
9.8
24.5
21.6
18.7
17.0
11.7
7.9
21.0
17.8
6.7
35.0
5.3
6.5
23.8
24.0
12.0
28.4
6.1
5.8
24.5
24.5
14.6
24.5
8.5
3.5
15.5
18.1
18.4
36.2
9.7
2.9
12.0
13.5
25.5
36.4
3.2
0.9
12.8
35.8
34.6
12.8
3.8
2.0
14.5
23.8
40.1
15.7
2.6
2.0
18.8
31.0
29.0
16.5
2.0
0.6
17.2
27.6
36.6
6.0
1.7
1.4
9.4
28.8
50.7
8.0
1.1
0.6
8.6
29.3
50.3
10.1
1.4
0.6
13.6
35.1
35.4
13.9
5.6
5.3
21.8
26.5
36.8
4.1
8.4
3.3
12.2
11.9
23.9
40.3
1.8
2.1
12.6
24.3
46.9
12.3
2.0
0.6
10.5
30.2
41.9
14.8
2.6
2.6
16.4
25.8
27.3
25.2
3.5
2.6
16.8
34.7
35.8
6.6
3.9
6.3
21.5
23.0
15.5
29.9
5.6
7.3
22.5
23.4
17.3
24.0
3.5
3.8
15.4
25.6
31.1
20.6
6.2
6.2
16.1
19.9
13.8
37.8
7.3
6.2
17.3
19.1
22.9
27.3
12
Respondents were asked to rate their satisfaction with information received
from the university on the following factors:
Figure 17: Respondents Satisfaction with information received
Very
Very dissatisfied
dissatisfied
neither
satisfied
satisfied
Course Content
1.3
2.8
7.4
45.1
43.3
The Department
1.0
1.5
5.7
50.9
40.9
The University
1.0
0.8
4.3
50.9
43.0
The City
1.4
2.7
24.9
49.7
21.3
Accommodation
1.0
4.1
27.1
43.0
24.8
Social Activities
1.5
5.3
29.5
48.5
15.2
Enrolment
1.5
2.3
9.5
51.8
34.8
Induction Week
0.6
2.1
13.2
53.8
30.3
Overall, respondents were most happy with information received on induction
week, enrolment, the department, and the university, and least happy with
information on accommodation and social activities.
13
Summary:
Generally satisfaction with information provided was high, with information on
accommodation and social activities rated lower.
This research suggests that the UCAS process is more important for the
university than other modes of entry, with 83% of respondents applying
through UCAS. 69.5% of clearing entrants also used the UCAS process
initially. There is a need to collate and report on the percentage of students
that enter through clearing each year. This will provide a definitive picture of
how important the clearing process is to the university, and how dependent
the university is on it. This should be examined each year, and also be
available by department, to inform School marketing plans and activities.
Clearing respondents who applied through UCAS (33%) initially did not apply
to the University of Bradford. The list in appendix 1 shows that many had
applied to other courses within the University of Bradford itself but were not
offered places (reasons not stated). However many have not even
considered the University of Bradford, This is a problematic group to market
to, as they have not considered the university in the UCAS cycle, and so have
not enquired and we do not posses their contact details. The University of
Bradford needs to increase its visibility at key UCAS decision-making times,
possibly through building contacts with schools, direct mail or advertising on
the UCAS website (also providing information to parents - as this research
suggested students/family and friends was an important source in influencing
their decision to come to university). The internet is the most widely used tool
to find out about clearing vacancies (University and UCAS website in
particular).
Although the majority of respondents were satisfied or very satisfied with the
information provided by the university, a number had suggested being
dissatisfied, a key area was information provided on accommodation.
The main reason RoPA applicants apply late is as they are waiting for results,
change their mind about their plans, or swap current universities or courses.
14
Appendix 1
If you applied through the main UCAS scheme, which universities, and courses
did you initially apply to/for?
Aston & Loughborough
Aston University University of Bradford Wolverhampton
Bradford - Pharmacy yrs 4 Bradford - pharmacy yrs 5 Keele - pharmacy Huddersfield - pharmacy Sunderland pharmacy
Bradford Uni, BEng Civil and Structural Engineering (Year 2 Entry)
Bradford university-social work Leeds uni-socila work Leeds met-social work Huddersfield-social work
Bradford University- clinical science foundation medicine. I was refused due to an a level being missed off so had
to apply again through clearing even though I had my place once I phoned university.
Bradford, Leeds and Huddersfield
Bradford, Leeds met and Huddersfield
Bradford- Pharmacy and Optometry Huddersfield- Pharmacy Manchester- Optometry
Bradford-Pharmacy Bradford-Biomedical science Sunderland-Pharmacy Sunderland-Biomedical science
Manchester-Biomedical science
Bradford university Bsc Optometry
business and management studies at Bradford university
Cardiff, London city, Aston, Bradford and manchester for optometry
civil engineering course at Nottinham Uni
Community Justice - Bradford Uni
I applied for Leeds Metropolitan University for the course ICT Business.
I applied for the Law course at Bradford University, Leeds University, Leeds Metropolitan University and
Huddersfield University
I applied ONLINE
I applied to demontfort university and Manchester university.
I applied to Nottingham University, Manchester University, Leeds University and Sheffield University. I originally
applied for medicine
Initially I applied for the optometry course an the University of Bradford
just Bradford university and I actually wanted to do my dream course. Business management but never got
through due to maths.
15
King's College, Royal Holloway, Warwick and Whales
Leeds
Leeds Sheffield Manchester (main) queen Mary in London. all of them was for dentistry
Leeds Uni- Law Liverpool Uni- Law Sheffield Uni- Law York Uni- Law Manchester Uni- Law and Politics
Leeds, Huddersfield
Marketing and Business management at Bradford
MBA course at Bradford.
Nursing at Bradford University
Optometry University of Manchester Aston University
other two university
Pharmacy
pharmacy at Bradford and Huddersfield university.
Sheffield University- Chemical engineering Newcastle University- Chemical engineering Surrey UniversityChemical engineering
Social Work at Bradford university, Leeds Met, Manchester Met, and Sheffield Hallam.
Speech and Language therapy at Leeds met/Manchester/Sheffield Japanese at Leeds Biochemistry at Leeds
Teesside Uni., electrical
two other universities
university college London Queen Mary university London
University of Bradford, School of pharmacy.
University of Leeds Leeds Metropolitan University York University University of Bradford University of Sheffield
University of Leeds, University of Liverpool, University of Manchester, University of Sheffield, University of
Coventry.
University of Lincoln - Accounting and Finance University of Bolton - Business Administration university of
Wolverhampton - Business and Management University of Hull (Scarborough) - Accounting
University of Nottingham University of Bradford Aston University Keele University Huddersfield University At all of
these Universities I applied for Pharmacy
Yes.
16
Appendix 2
What brought the University of Bradford to your attention?
Bebo:
0.0%
0
Facebook:
0.2%
1
Student Room:
0.0%
0
Google:
1.6%
7
UCAS website advert:
1.4%
6
UCAS website listing:
12.7%
55
Web search/internet:
4.6%
20
University website:
13.2%
57
University Prospectus:
16.0%
69
0.0%
0
0.0%
0
0.7%
3
Regional Press:
0.7%
3
Asian Press:
0.0%
0
All Clear Magazine:
0.0%
0
Postcard:
0.0%
0
Students/Friends/Family:
23.6%
102
School/College/Teacher:
5.1%
22
1.9%
8
2.1%
9
1.9%
8
HE Fairs:
2.1%
9
Other (please specify):
12.3%
53
Independent advert
banner:
Independent advert
listing:
Independent
Newspaper:
School or college
careers event:
School or college
careers adviser:
University visit to your
school/college:
17
A SCHOOL AGENT IN MY COUNTRY, NIGERIA
British Embassy staff in Guatemala City
brother there
Course listed on the BPS website.
Development Magazine
Director of Peace Studies Centre
Edwise International Educational Consultants Ltd,Mumbai,India.
executive education courses
exhibition of various universities organised by KALBA
Financial Times Ranking and Economist Intelligence Unit Ranking
findamasters.com
general knowledge
Have a family there, also, I have visited the university twice.
Have studied here before
I live in Bradford.
I saw a link to the Clinical Sciences course on the Leeds Medical School website
it is my local university
it's my home town Uni so I knew about it
live in the same area
lived in Bradford an know about its reputation
local University offering the course I wanted
Locale
Location
location and prospectus/website
Ministry of Higher Education, Oman
My academia has a connection to the school of management and presented possibilities for
studying a Master in UK. I also got the information booklet of the school of management.
My cousin who just graduated from the university of Bradford
my friends went to Bradford
Nearest place that teaches my course
18
nhs as am sponsored by them
Oman Exhibition
Open Day
Overseas Agent - Study Overseas Pvt Ltd
Prospect.ac.uk Website / FT.com
rankings for school of management worldwide
reputation for course
reputation for medical courses
School of Life Sciences Summer School 2005
School of Management's International Rating
School or college careers event : I have seen the university.
Students/Friends/Family : also the visits that our school made to Bradford
Students/Friends/Family : MBA Graduate
the big issue
The Course and level of teaching
The fact my sister is at Bradford and I live near
The fact that I live in Bradford.
The Guardian - university ranking
There is a managed programme between my university and the University of Bradford.
UK exhibitions
University Department Visit Day
Web search/internet : I think it was Canadian association of physical anthropologists website.. I'm
a member there.
Web search/internet : not sure
www.uniAdministration.com
19
Appendix 3
Open-ended comments on ‘ did the source of information influence your
decision to come to the University of Bradford?’
After I came to my interview I was confident that Bradford was the University for me.
after the Bradford open day I knew it was the correct university for me.
After viewing the universities which did the pharmacy course the reputation of Bradford University
influenced my decision
After viewing the website I listed the UoB on top of my choices in UCAS
Along with the prospectus I used the internet. Both media extremely influenced my decision
Although the person who referred me wasn’t the most convincing person in the world, I could see
where he was coming from. Having been there and done that, I would trust a student’s opinion
more than anything else.
as a local I was under false impression that the university of Bradford was a university lowly rated
which I discovered was a massive untruth
Being informative is one of the most important features of any academic programme, I think. This
and the transparency it causes affected my decision very much. I rate this factor higher than even
academic reputation( which was also very important to me) when deciding which programme to
choose.
Bradford is the closest university to where I currently live. So it was convenient for me.
Father works in optometry; a lot of his clients highly recommended the university.
firstly you choose the course then look for a feel of the university
Firstly, it was really a question of practical logistics. Secondly, the department and further
opportunities for development.
Great oppornities for EU students
I also liked somewhere which was close to home to save me some money on costs as I can live at
home instead of rented accommodation
I also ordered the prospectus, but it’s nice is the website is easy to navigate and has a universal
"look"
I came to know about the pharmacy course at Bradford university from a friend of mine who has
already completed the pharmacy course and has already attained various degrees of experience
under his belt. He provided me with information on the pharmacy course at this university which
persuade me to apply to this university.
20
I chose Bradford initially due to location and I am a lone parent but when I came to the open day, I
just knew I wanted to study there!
I come from Bradford, its only right I get my qualifications at Bradford University!
I didn't know of what are the ways of getting into medicine, and they pointed Bradford out with
clinical sciences.
I feel as though I had already made a decision based on open days etc.
I got details about Bradford's ranking as well as other information which influenced my choice
I GOT VERY MUCH INFLUENCED AFTER RECEIVING COURSE DETAILS FROM THE
UNIVERSITY THROUGH THE INTERNET
I had been searching for a course like Clinical Sciences all year and nearly fell off my seat when I
found it!
I had to come and see for myself ....open days are very helpful
I had to make a decision between Bradford and Leeds Universities, and chose Bradford after a
college visit and an invite to an open day. I liked the atmosphere at Bradford and the tutors for the
course I wished to take immediately.
I have chosen the above answer as I feel the Prospectus was detailed enough and overloaded
with unnecessary information.
I live in Bradford, Living at home and travelling 20 - 30 minutes to a university is easier than
moving away and having the challenge of getting to know the area the University and then start
your studies ( too many things on your mind)
I looked at the list on Ucas to find where I could study then used internet to research the ones
available to me. My real choice came after I came to an open day.
I met Mrs. kleinhenz from Germany on a fair in Berlin. The information I got was helpful and her
support was just great!!
I researched the university and checked it on the league table compared to other universities.
I think Bradford is a nice and beautiful place to go for International Students who want to see
wonderful sceneries and to know different cultures.
I used the website to find out entry requirements for my course and also contact details of the head
of Administrations.
I used UCAS to narrow down a selection of courses and universities that suited me best and then
attended open days to narrow down my choices further
I wanted to go to a university that was close to home and Bradford ticked that box
I was already hoping to go to Bradford University. Reading the prospectus simply confirmed my
decision.
21
I was impressed with the diversity of the university and the way you embrace mature students.
I was looking for a specific program. My choice of University was based solely on the program in
Archaeological Sciences which Bradford offers.
I was looking for the Animation course and seeing what people were doing as projects confirmed
my ambitions.
I was told that the university is good and that the staff are friendly and helpful.
I wasn't planning on going to University at all until I found the animation course at Bradford
I'd always wanted to study Archaeology and the University Of Bradford seemed the better place to
study it.
I'd rather not move from Bradford.
Interaction with the Alumni network and online B school ratings helped me to take the decision.
It did influence me to come to the university because it had lots of information on my course and
the informatics department.
It did not make my decision final but made me aware of the services and courses at the university
which I had not expected.
It provided me with entry requirement information and also contact details of Administrations tutors
which was very useful.
It was the last step bur one to my final decision.
IT WAS THE OPEN DAY THAT INFLUENCED ME
it would be better to study in my hometown where I knew where everything was and how o get
around
liked it when I visited, which topped the balance.
MBA Graduate who recommended the Bradford School of Management. The locality to has played
a big part
Media played important role that shaped my understanding about this varsity but most importantly
what I really need and the relevance of Bradford can offer to me (discipline and contemporary)
especially for my future career and benefits later.
Msc Finance is a pure Finance course while other universities are offering courses like Msc
Finance and accounting/financial institution etc
My best friend has had a really positive experience of all aspects of the course and the university.
My cousin came to the university and received a first class honours
My cousin received a first class honours from Bradford
MY ELDER SISTER,SHE SIMPLY SAID FROM WHAT SHE HEARD ON GOOD
22
INFO,BRADFORD HAD A GOOD LEARNING ENVIROMENT,AND THE KNOWLEDGE
IMPACTED ACTUALLY WORKS FOR YOU
My friend encouraged me in my choice in Bradford univ School of Pharmacy at the time, claiming
that It is the best in the UK.
My friend has just completed a social work course and she said how friendly and helpful the
university of Bradford is, she said how much she has enjoyed her time here and thinks I would like
it as well.
My influence was my friends and family as they encouraged me
my sisters studied at Bradford, and had very positive experiences, so this influenced my decision
to study here.
my teacher recommended this university to me, by saying it is one of the best for pharmacy...
My teachers were useful in terms of giving me information about the university but the internet
allowed me to get further information about the university.
No other University seemed to be as appealing, it makes the reader feel welcome even though
they aren't there yet.
Not many places offer the course within a reasonable travelling distance, so the listing on the BPS
website was influential. I also knew from this that the course would be one that gives accreditation
for the BPS.
Of course it influenced my decision, because I was looking for university around or in Leeds, and I
found out that there are not only two universities in Leeds, but in Bradford as well, and the
information I received about it was only positive or very positive.
Prof. connection with director of peace studies centre.
Students studying the same course gave me an insight into the university and that influenced my
decision as I had been considering a different university.
That exhibition gave me the idea what to seek for, later I was researching similar universities and
courses and still ended up choosing Bradford.
That was the last but one step to my final decision.
The course suited me
The information on website is very elaborative, Business school ranking, its facilities, the most
important is, it is clearly mentioned that the school is number one in terms of employability. Since
my major focus was on placement sevices, this university has really attracted me very much.
The means of communication between the University the applicant is Superb
The modules influenced my decision of choosing the course and the location of the university.
The nature of the information on the website made me research the university and draw
23
appropriate conclusions.
The open day I attended after reading the local press was the biggest influence.
The school I attended gave lots of useful information about university and what influenced my
decision furthermore was trips to universities, HE fairs and the prospectus.
THE SOURCE OF INFORMATION HAD NOTHING TO DO WITH MY COMING TO BRADFORD
AS I COULD HAVE APPLIED THROUGH OTHER MEANS
The UCAS website is great for finding institutions that offer the course you want to study.
The UCAS website only has basic information about the course and university. Once I looked at
the Universities website I was more positive about the university and wanted to come to it.
the universities reputation for the life sciences courses seemed very promising
the visit of the university influenced me along with friends and family
THE VISIT TO THE UNIVERSITY INFLUENCED MY DECISION
The website gave me adequate information about the course content.
the website was slightly complicated
To be aware that Bradford school of Management is one of the best in the world exited me.
Two of my sisters went to University at the University of Bradford and they gave me advice that it
was a brilliant University which helped me make my decision.
Using Google directed me to Bradford universities main site, of which was very informative,
straight forward and inviting to read.
Very helpful
Very useful and helpful with full contact details
Very well presented and outlined.
Wanted to be taught by one of the best in the subject area
well my friend actually made me think about researching about the university and course further
With ucas you feel they are "chewing for you “and all you need is to swallow. That how best I feel.
Yeah but since I also live local, it took favourite above all the rest
yes... it seems to have all the relevant necessities.
24
Appendix 4
Name all competitors, the type of media seen and whether this was the right
media for the university to use:
A lot of universities advertise in the newspapers. I think newspapers are good for advertising programs.
University of Toronto, York University, Sir Wilfred University, Windsor University, University of Wales,
University of Sunder...?, University of Edinburgh.
advertisements on television
all universities on UCAS
Anglia Ruskin university through TV advert. Other prospectus
Around 30 UK Universities and 15-20 other European Uni. I've seen them on the internet. I think internet
is definitely the right media for Universities to advertise themselves, especially for international
prospective students
Aston - internet Birmingham - internet Manchester - flyers edge hill - TV Bolton - radio and posters
Aston University News, Radio, Television The media used by the university was quite good.
Aston University. Prospectus
Australia University, prospectus it was ok
banners, posters and on internet
Bill boards, emails, bus, visits. yes as it allowed you to go and find out about the university
billboards
Birmingham and others on the TV
Blackburn College on a billboard. It was very eye catching as the picture of the person on the billboard
was someone I already know. It was a right type of media to use...
Bradford - Rocket Fuel your Future, Billboards and in magazines also in the Telegraph and Argus
Bradford College
Bradford college - Billboard and sides of busses - not advisable Wakefield College - inside bus/banner better than BC but still not advisable. I think the prospectus and UCAS are the best media.
Bradford college, newspaper Middlesex university, newspaper Leicester university, newspaper
Aberdeen university, newspaper and many more in newspapers. Advertising in a newspaper might
make a university look too much commercial.
Bristol university, Easton college, University of East Anglia, Anglia Ruskin, university of York. Most of
these were via post, email, or ucas. These were the ones I remember, so they all must be fairly
effective!
Cambridge,Australia,Malysia,AUSI.I saw them on local newspaper and it is not the best because not
many people buy it and has less information
25
Cardiff university, Birmingham university and Aston university Coventry university website. bsite. And
yes I think its right to have university website.
Coventry, Canterbury Bristol, Canterbury. All of the advertisements were useful.
Canfield & Lancaster
DeMontfort - TV & press and their marketing leaflets are very informative.
Derby University - Television advert
DMU, Derby, Edge Hill. Using TV adverts which make them look desperate and give them an image of
low quality/standards.
Edge hill Lincoln
Edge Hill - TV - Got attention, but also says to me "If we were a good university, we wouldn't need a TV
advert" UCLAN - Billboard - I live in Lancashire, so it’s just part and parcel. The university as a whole
doesn't interest me, so I kind of block these ads off. Bedford - Web Advert (UCAS) - Really got my
attention, I must admit, I do like those little squares on the UCAS pages, definitely made me consider it,
until I found it didn't have my course, and wasn't in the North.
edge hill Salford man met
edge hill - TV yes as it an effective way of advertising the university to people who wouldn’t have
otherwise considered it
Essex and bath, ucas mainly some fliers, not great choice, would prefer to speak to representatives.
Exeter
Facebook - Leeds Trinity - was the right form as it was easiest access to most students applying to unis.
Radio TV Pamphlets
Far too many to name, and all aspects of media were used. None seemed to jump out at me, so I don't
think there's been a wrong or a right media.
flyers, websites, adverts on buses
From all Northern Ireland universities, Queens, University of Ulster. Edinburgh, Leeds, Liverpool,
Manchester. All used prospectuses and posters. Some used TV adverts
Huddersfield
Huddersfield Leeds Metropolitan Leeds Brochures at the college FE fair. They were informative but the
best source of information is definitely the University websites.
Huddersfield leaflets
Huddersfield university sent a folder with all sorts of information in it and DVD advertising the university
campus which was very nice. I think using a DVD would be a good way for Bradford university to
advertise especially to teenagers.
Huddersfield, bus posters, newspapers Leeds, internet, leaflets edge hill and Loughborough, telly
Newcastle, internet think they were all good types of media to use.
26
Huddersfield, London and Bath. London was in the press, newspapers. It looked expensive advertising.
Huddersfield, Manchester, Sheffield, Leeds met.
Huddersfield-bill board advert-right media to use.
Huddersfield: prospectus, leaflets. it was the right media to use
Hull, emails and letters, I believe the letters were but I found that the emails weren’t as they kept coming
even after I had not responded to the university.
Huddersfield university, Liverpool john moores, demontfort university and Portsmouth university. Saw
the advertising in newspapers and on the university websites. I think it was the right media to use.
I can't remember all of them but mainly on the sides of buses that was Stockport college and others on
websites mainly ucas website and a magazines ucas sent to me
I can't remember the exact unis, open university it was a letter, there were other universities as well but
I can't remember them. It was the right media.
I cannot recall all of the universities that I have seen advertised, the mains ones I recall include:
DeMontford, Leicester, Aberystwyth and Sheffield. I have seen these advertised on the sides of buses,
on billboards and in UCAS magazines
I can’t really remember any to be honest; mostly I saw them at the UCAS fair, which was a really
informative event, where I specifically searched Bradford out. I have seen a few TV adverts and flyers,
but I found the internet the best way for me as compared to them because I was searching by a less
common subject than others, and wanted somewhere I knew would give a good dedicated course, so
generic advertising wasn’t that good to me.
I don’t think the schools are in the class with University of Bradford. The class of Universities were not
advertising there. I think the university is doing very well.
I had a whole box of different Facebook. Half of them were from UK, about 30% from my homeland
Estonia. And also Germany, Denmark and Switzerland... I even had three from Spain, although my
Spanish is quite weak.
I have
I have been interviewed by university of west England Bristol, University of Hull, Edge-Hill university in
British council of India and been offered unconditional place in all three for MBA, but finally decided
Bradford MSc(management) because of its reputation for "value for money”. Its excellent placement
record has attracted me.
I have come across other universities namely uclan, Liverpool john moors, Bolton and Manchester
metropolitan. I have had spokespeople come into my college, seen adverts on ucas and have been in
contact through letters with these other sources.
I have seen adverts on television for Birmingham university and also another which I cannot remember.
I have seen for many universities, like university of Middlesex, and many other. and yes they attract me
a lot.
27
I have seen many advertisements on TV telling me to go into careers in IT as they have more security in
their jobs and the minimum salary is so high... Have to say is enticing but I don’t want to do that for the
rest of my life.
I have seen other colleges/universities such as Shipley college on the television. I personally think that
this was the right media for the college to use as not many students look at prospectuses and television
is a very popular informative source.
I live in Canada, so it was mostly universities and colleges that are here - U of Toronto, York University,
etc. U of T doesn't really advertise themselves though... Other colleges here advertise on subways, and
newspapers.
I paid it no mind.
I saw advert of a lot of UK universities as I had attended an educational exhibition for UK universities in
dammam, K.S.A. I think it is a good idea for universities to have stalls in exhibitions.
I saw advertising on the ucas website and in prospectuses at my sixth form (Harrogate High School).
I see advertising for colleges all the time from in the mail to websites to billboards. There is no way I can
name them all. I think all of these ways appeal to a different group of individuals. I think the choice of
media is never universally right or wrong only right or wrong for the target audience.
In America, University level sports are a huge part of our culture. During television broadcasts, the
universities show advertisements and whatnot. It’s impossible to live in America and not see some sort
of advertisement for a university almost every day. While it is effective, for some, it had no effect on my
decision.
internet - Leeds Metro Leeds Manchester Manchester Metro Oxford Cambridge Portsmouth
Southampton Imperial London Brighton Plymouth Very affective media
It was done via advertisements on the internet, television and in magazines that weren’t aimed at
education
It was TV adverts but it was months ago so can’t remember. It was the right media
Keele university-prospectus and postcards uclan-letters, prospectus, postcards, website, e-mails
Liverpool-prospectus
Kings College - poster Middlesex - poster Uxbridge - friends Oxford and Cambridge - seminar
Kings College, London University of Kent Leidn University, Netherlands
Kirklees College were advertising on buses and bus tickets. I think it is a good way of advertising
because hundreds of people use buses.
Lancaster University
Leeds Liverpool
Leeds and yes
Leeds met Leeds university trinity college
28
Leeds Met - Bill Board
Leeds met and Leeds university
Leeds met university, prospectus, yes it was the right media Huddersfield university, prospectus, yes it
was the right media
Leeds Met, Leeds University,
Leeds Metropolitan sent leaflet/poster. Both Kings College (London) and a Newcastle University sent a
brief information pack as to why I should choose them.
Leeds metropolitan university prospectus and postcards. The prospectus was quite useful so I think it
was the right media for the university to use
Leeds metropolitan: The media that was used is banners on local buses.
Leeds trinity -radio, hudd - newspaper
Leeds Trinity- poster- gets your attention to look further Huddersfield- TV - yes
Leeds trinity?-on side of a bus! thought it was eye-catching but not time to get phone number etc
Leeds Uni, Leeds Met, Napier Uni, Edinburgh Uni, Glasgow Uni, London Met and Oxford University.
Leeds University Leeds Met University
Leeds University giving booklets and brochures in post Huddersfield the same
Leeds University prospectus - Quite informative Salford University - Lots of info on bursaries with was
useful to know
Leeds University web page.
Leeds university website Leeds met university website
Leeds University website I think that too was the right kind of media
Leeds university, Bradford college, in the papers, on the internet, etc.
Leeds University, Huddersfield University, Open University and Oxford University. Their adverts were
via internet, prospectus and the TV.
Leeds university, Huddersfield university. prospectuses and websites of each, both equally informative.
Leeds university, trinity college, university of Lincon. Banners on the side of buses, posters, TV adverts.
Leeds university, along with Birmingham, Edinburgh, Liverpool. Main media seen was leaflets and
posters. Yes these were the right types of media to use as they were eye catching and not loaded with
vast amounts of information but just enough to know what it was about.
Leeds University- I have seen their website
Leeds, Kingston and Glasgow used similar mode of Advertising. However, the School Of
Management`s (Bradford) prospectus was very convincing than the competitors.
Leeds, MMU...
29
Leeds..on billboards, radio and internet
Lincoln on TV-good Medway via ucas-good University of Liverpool on ucas-good Leeds university via
friends
Lincoln university- advert on the TV- useful way to advertise.
Lincoln (TV ad) Huddersfield (internet) Leeds (internet)
Listen to a lot of Radio - mainly London Universities especially for clearing.
Liverpool - postcard (not good to use) Leeds - website (very useful)
Liverpool, hull, Sunderland, TV was the main source.
LSE, University of Manchester, Brunel, Oxford brooks, De Montfort university
magazines advertisement on television booklets internet advertisements
Manchester -posters dmu - flyers Birmingham - website Aston - website all the right type of media to
attract potential students
Manchester university, Leeds, keel
Manchester university Liverpool university
Manchester University, FT
Most universities! TV adverts, billboards, magazines, etc all of which are effective.
Most universities...leaflets, internet popups, TV, newspapers...
Nearly all universities of england, Denmark and Lithuania... and the media would be Internet and
exhibitions..
newspapers, at the back of magazine on posters on trains and at school
Nice try!
Northumbria on TV, it was effective to some extent and I've also seen Leeds. It didn't stand out that
much though.
On internet
on the ucas website, which I believe was the right media for the university to use.
Other universities via post, email etc..
Oxford, posters HYMS, leaflets, posters, online adverts, yes Newcastle, posters Nottingham, online,
posters, leaflets, yes
postcard and letters.
postcards and leaflets sent through the post
posters
Posters about open days and different types of opportunities from the university up in the common room
at school.
30
Posters in the common room at school listing the open days and different study opportunities at the
university.
posters, banners, flyers, etc
PROSPECTUS - THIS IS VERY GOOD WAY OF ADVERTISING THE UNIVERSITY
PROSPECTUS, CD'S , LETTERS AND SCHOOL POSTERS AND IT WAS ALL WORTH IT.
queen Mary, universities of Manchester, Leeds, Huddersfield, london,etc 2)basically hand bills and TV
adverts in my country highlighting schools fairs with specific universities being mentioned.
Queen Mary, University of London put an advertisement in The Independent and it was very
professional. It was right to use considering that university's history.
radio, tv, newspapers, flyers etc
Radio: Leeds Metropolitan university, Park Lane college, Bradford university. In my opinion any kind of
media is good for advertising university because education is so important nowadays when all
technologies, companies are so massive and have such a big influence in human's life.
school fairs, websites and builings ( uni's themselves)
Sheffield University also advertise a similar course. They are also listed on the BPS website and send
out an informative booklet about the course. It gave information about the units of study that make up
the course and what type of teaching methods are used. I found the information useful.
Sheffield, Newcastle, Canfield, Northampton.
SHEFIELD UNIVERSITY LIVERPOOL UNIVERSITY HUDDERSFIELD UNIVERSITY ALL THROUGH
UCAS
T.V advertisements Prospectus
T.V adverts, yes as you are able to visualise the university
television and radio
Television, Newspapers, Bus stops etc. for local universities.
Television, Online Ads
Television, Radio and newspaper. Leeds Metropolitan University Huddersfield University and some
others that I don't remember. T.V is the highest and probably the best way to advertise as almost
everyone watches it.
The advertising hoardings for Trinity And All Saints College, Leeds - are very effective.
The Educational consultants "Success Factor" in Karachi Pakistan. I was registered and they mailed me
the information.
the open university... telly
The University of Nottingham, Queen's University Belfast, Birmingham City University, The University of
Strathclyde.
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There were a large group of different universities at the higher education Fayre. This is a good form of
advertising as it enables the students to look at the options available.
through TV - Lincoln etc
Tonnes of paper, I feel bad for eco system, I planted a tree as an excuse for that. Many facebooks from
all over Europe and a few from the US.
Trinity and all saints
TV - park lane, Sunderland, Liverpool
TV adverts - yes it was the right media to use because it target a wide audience. Course Books etc
TV Adverts ... can't remember which university! I have also seen TV ads for Bradford college recently. I
think it is a good way to advertise.
TV adverts Birmingham Uni not the right media, I think it makes universities look desperate.
TV adverts for various universities which is useful as shows images of the "living" university rather than
pics University prospectus' for various which gives plenty of detailed info for the university and specific
courses
TV, Newcastle Uni. Birmingham I think. Good adverts.
TV, university of Lincoln not that informative
UCAS media, Television. these were appropriate methods of advertising I saw UCLAN university and
Keele university advertised
UCLAN, constant letters through the post and adverts on buses, was quite effective but also annoying
UCLan- post- yes Liverpool John Moores- student magazine- yes Keele- newspaper- no De Mont ford
Leicester- internet- yes
UEA, etc
UK exhibitions
university of Huddersfield university of Manchester university of Salford university of hull university of
university of Leeds, university of Portsmouth, university of Hull, and university of Hertfordshire. Type of
media was university representatives and advertising banners and it was the right media.
Uni of Salford Uni of Huddersfield Uni of Hull Uni of Manchester
Universities of Nottingham, Birmingham, Sussex, Belfast and Dublin and King's College London. All in
Internet and I think this is the right media for all universities
UNIVERSITIES' WEBSITES THAT WERE INFORMATIVE ENOUGH
university of Aston- through post
University of Cumbria They have cars/buses with their adverts printed across Adverts on television
University of Derby - Adverts on the back of buses... Good as loads of people see it.
University of Essex used the radio station XFM. It's not really a good media to use because teenagers
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don't really listen to the radio as much
University of Huddersfield Leeds met
University of hull
University of Leeds University of Bedfordshire University of Liverpool
university of Leeds university of Huddersfield
University of Leeds have a terribly confusing website. University of Liverpool has good prospectus'colourful and lively, and an easy to use website. University of Sheffield is okay, but did not stand out.
University of Lincoln - advertisements on TV. It made the university seem to be an exiting place to join
but I think just speaking to other students is the most helpful information you can get!
University of Loughborough on Facebook. Yes I think this is a good source of media to use, as alot of
the youth are members of networking sites.
University of Manchester
University of Manchester City University, London Aston University, Birmingham
UNIVERSITY OF MANCHESTER,LEEDS,SHEFFIELD AND THROUGH THE INTERNET
University of Bedfordshire (Luton) My tutor presented also this university for studying a Master and I got
the information booklet of the university. I think that is the right media for the university to use.
Various on billboards, TV, web, podcasting
Various Universities. Media - some right, some wrong.
Warwick London business school Manchester business school Leeds business school
Website, leaflet, E-mails, UCAS website, radio, on buses ect. Yes , the media used was right.
Website, Leaflets etc
websites for other universities
Websites majorly. Top ranking business schools in UK. Media needs improvement and authencity.
websites, prospectuses, open days.
yes the usual thing, general advertising as to why they are the best etc.
York Leeds Met Leeds Huddersfield Manchester
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