Framing the story
This campaign targets customers who are looking to replace aging hardware to increase datacenter efficiency and performance, and reduce datacenter costs. It specifically targets IBM and HP customers interested in the many cost and performance benefits of Oracle’s unique, full stack solution, and of deploying Oracle software on Oracle hardware. It also aims to reassert to customers with aging Sun SPARC servers the value of following the natural upgrade path to Oracle’s SPARC hardware.
The following copy blocks specifically target: IT Architects, Datacenter Managers, VPs, and CIOs in medium to large organizations across multiple industry sectors. They are meant for use with external audiences in customer communications such as email, direct mail, and sales letters. These blocks are offered in multiple lengths – long, medium, short, and very short – to fit the type of customer communication you’re designing.
Titles targeted
IT Architect, Datacenter Manager, VP, CIO.
Key customer pain points

Need to replace aging, inefficient servers: Customers need to modernize their datacenter to gain greater performance, efficiency, and economy

High software licensing costs: IBM and HP hardware customers deploying per core-priced Oracle software face dramatically higher licensing costs
 IBM’s ‘hidden’ costs: Existing IBM Customers face high virtualization costs – other ‘hidden’ costs include AIX
OS licenses, processor right to use licenses and migration services costs

Forced migration : HP PA-RISC is nearing end of service life, while Itanium customers continue to face an uncertain future
Summary Value Proposition
Choose Oracle SPARC servers instead of IBM Power Systems and enjoy the benefits of superior software tightly integrated with leading servers.
Only Oracle offers complete, open and integrated apps-to-disk solutions, helping enterprise datacenters:

Invest with confidence, knowing Oracle software will be supported on and optimized for SPARC servers

Achieve mission-critical reliability, scalability, and security

Increase operating efficiency and reduce total cost of ownership (TCO)

Maximize resource utilization through no-cost virtualization

Improve application performance and price/performance
Customers selecting Oracle SPARC servers can reduce Oracle licensing costs, reduce power and cooling costs, and increase datacenter efficiency – all while remaining assured of continuing Oracle software support.
Key Messages
Oracle’s SPARC/Solaris servers are part of a complete hardware and software integrated stack solution. They provide:

Hardware and software integrated to deliver maximum performance and availability, integrated and unmatched security, and lowest total cost of ownership

Powerful, low-overhead, software and hardware virtualization at no additional cost

Industry-leading investment protection with the unique SPARC/Solaris binary compatibility guarantee

Solaris 8 and Solaris 9 containers that support legacy applications on servers that require Solaris 10
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The ability to mix processors in M-Series servers, letting customers deploy the latest and fastest processors in their existing machines
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Support for up to 4 generations and speeds of processor in M4000 to M9000 servers, meaning easy and economical capacity expansion and upgrades

Superior security features using Solaris Trusted extensions and on chip, accelerated encryption on the
SPARC T3 and SPARC T4 servers

Confidence in IT investment – robust and public SPARC/Solaris roadmaps should assure customers that
Oracle Confidential: For Authorized OPN Partner Use Only February 2012

Oracle is committed to SPARC and Solaris

Lower cost software licensing due to lower Oracle core multipliers: Oracle SPARC64 VII+-based M-Series
SPARC and SPARC T4 servers running Oracle software have a 0.50 per core software license multiplier – and Oracle SPARC T3-based T-Series servers have a 0.25 per core software license multiplier – compared to the 1.0 core multiplier for IBM POWER7-based servers.

The up to 5x greater single-thread performance of the new SPARC T4-based servers greatly expands the workloads that can be deployed on SPARC T-Series servers
Now SPARC/Solaris customers can take advantage of Oracle’s engineered system technology. The SPARC
SuperCluster T4-4 is an engineered system that offers the unique capabilities of Exadata storage servers and
Exalogic Elastic Cloud software in a single system, while retaining binary compatible with existing SPARC servers.
Call to Action
Learn More

SPARC Enterprise M-Series Servers

SPARC T-Series Servers

Oracle Technology Network

Oracle Optimized Solutions

Oracle VM Server for SPARC: Enabling A Flexible, Efficient IT Infrastructure white paper

Oracle.com/Solaris

Oracle.com/Virtualization

Oracle Technology Network

Reducing Costs with SPARC servers
White Papers
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Oracle Solaris and Sun SPARC Systems - Integrated and Optimized for Enterprise Computing
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Oracle's SPARC T4-1, SPARC T4-2, SPARC T4-4 and SPARC T4-1B Server Architecture

Driving Datacenter Efficiency Through Server and Application Consolidation

Tech Target - Accelerate Application Performance and Scalability

Reducing Costs with SPARC servers
Brochure & Datasheets
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M3000 Datasheet

M4000 Datasheet

M5000 Datasheet
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M8000 Datasheet
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M9000 Datasheet
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SPARC T4-1 Datasheet
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SPARC T4-2 Datasheet
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SPARC T4-4 Datasheet
SPARC T4-1B Datasheet
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T4 Processor Datasheet
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SPARC T3-1 Server
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SPARC T3-2 Server
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SPARC T3-4 Server

SPARC SuperCluster T4-4 Datasheet

Oracle VM Server for SPARC
Support

Oracle Premier Support
Oracle Confidential: For Authorized OPN Partner Use Only February 2012

Subject Line Options:

Upgrade to Oracle SPARC servers and slash your datacenter costs

Discover why Oracle SPARC servers are the natural next step for your datacenter

Datacenter refresh. Oracle SPARC servers are the low-cost, high-performance option
Graphic Head Options:

Maximize Performance, Minimize License Costs

World-Class Datacenter Performance at Less Cost than IBM

Available, Reliable, Secure at Less Cost than IBM

Hardware and Software Engineered Together: Available with SPARC but not with IBM
(Long, 165 words)
Deciding to replace your aging servers is the first step towards a more economical, higher performance datacenter.
The second step? Buying your new servers from Oracle. Only Oracle servers are part of a complete hardware and software stack solution, with every element – from apps to disk – integrated and optimized to deliver maximum performance, availability and security, and lowest total cost of ownership.
Access a free Oracle Resource Kit and learn how choosing Oracle’s SPARC servers could help your organization to:

Save thousands over IBM systems , with built-in, no-cost virtualization

Slash licensing costs with dramatically lower per core multipliers for Oracle software

Experience complete confidence in the future of your IT investments, with the unique SPARC/Solaris binary compatibility guarantee

Achieve mission critical reliability and availability with integrated, optimized solutions

Avoid the high costs of IBM’s migration services

Gain superior security with on chip, accelerated encryption – not available from IBM

Deploy Hardware and Software that is engineered together – not available from IBM
Don’t miss this chance to find out what Oracle servers can offer you that IBM servers cannot.
(Medium, 126 words)
Deciding to replace your aging servers is the first step towards a more economical, higher performance datacenter.
The second step? Buying your new servers from Oracle. Only Oracle servers are part of a complete hardware and software stack solution, with every element – from apps to disk – integrated and optimized to deliver maximum performance, availability and security, and lowest total cost of ownership.
Access a f ree Oracle Resource Kit and learn how choosing Oracle’s SPARC servers could help your organization to:

Save thousands over IBM systems , with built-in, no-cost virtualization

Slash licensing costs with dramatically lower per core multipliers for Oracle software

Gain confidence in your investments, with the unique SPARC/ Solaris binary compatibility guarantee

Gain superior security with on chip, accelerated encryption – not available from IBM

Deploy Hardware and Software that is engineered together – not available from IBM
(Short, 65 words)
Deciding to replace your aging servers is the first step towards a more economical, higher performance datacenter.
The second step? Buying your new servers from Oracle.
Access Oracle’s free Resource Kit and learn how – with full stack integration, no-cost virtualization, and astonishingly low per core multipliers for Oracle software – Oracle SPARC servers can deliver savings, and security and performance that you won’t find anywhere else.
(Very Short, 25 words)
Looking to replace your aging servers? Access our free Resource Kit to discover what Oracle’s integrated SPARC servers can offer you that IBM servers cannot.
Oracle Confidential: For Authorized OPN Partner Use Only February 2012