What is a CRM? - CDMA Development Group

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What Can you CRM Do for You?

Services Portfolio

CDG, International Roaming Team (IRT)

Tampa, Florida

13 June 2007

Sara Aab

Libby Mackay

Federico Nienstadt

Ricardo Sarti

Randall Todd

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Contents

• What is a CRM?

• What can my CRM do for me?

– Provide Contacts

– Provide Business & Technical Consulting

Facilitate Workshops & Training

– Pre and Post Commercial Testing

Clarify and Assist with Industry Documents

– Software Tools

• Who is my CRM?

Randall Todd

– Sara Aab

Ricardo Sarti

– Libby Mackay

– Federico Nienstadt

• How to involve your CRM in your business?

– Ask!

www.cdg.org

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What is a CRM?

• CRM stands for C arrier R elations M anager

• The CRM’s objective is to provide carriers with assistance so that they may implement and continue to expand CDMA international roaming as simply and as quickly as possible.

• The CRM is there to help you!!

• Please contact your CRM if you have any questions or need help.

www.cdg.org

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What can my CRM do for me?

• Provide contacts to carriers and vendors

• Provide business and technical consulting

• Facilitate workshops and technical training

• Coordinate pre- and post-commercial testing services

• Clarify and assist with CDG documents

• Provide access to software tools and facilitate training for their use.

• Provide input into business and strategy development www.cdg.org

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...Provide Contacts

• Each CRM has contacts across many carriers and vendors in areas like:

– Roaming Agreements

– Technical Support

– Billing and Settlement

– Trouble Resolution

– Executives www.cdg.org

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...Provide Business and Technical

Consulting

• As an unbiased party, your CRM has access to various resources to assist you in selecting the most preferred network architectures, implementation models and help you solve network incompatibility issues.

• Area’s like:

– Pre-qualification of partners

– Technology guidelines

– Technical work-arounds, and

– Industry metrics

Are some of the areas where your CRM can help you www.cdg.org

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...Facilitate Workshops and Training

• Training courses are provided in a collaborative learning environment to share the latest technology information and best practices for a complete solution and practical implementation. Course material is created and taught by engineers and industry experts who share years of applied experience in roaming, network planning, deployment and optimization across the globe.

• Available Courses:

– International Roaming for CDMA 2000 Networks

– Authentication

– Packet Data training

– PRL and PRL Tool Suite www.cdg.org

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...Pre- and Post-Commercial Testing

Services

With a wide area of coverage, CRM’s are regularly traveling and have the ability to perform handset testing in various locations.

– Tier 3 : Score card testing – Calls made and subjective qualitative determinations made.

– Tier 2 : Real Time testing – Test calls performed in a partner’s network aligned with the home carrier engineering personnel and time zone.

– Tier 1 : Troubleshooting testing – Carrier system logging of calls made and detailed analysis of traces carried out to identify trouble areas.

www.cdg.org

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...Clarify and Assist with Industry

Documents

CRM’s will work with carrier engineers to populate industry documents in order to help in delivering timely, information and thus reduce exchange timelines.

CRM’s provide:

• Assistance in population of industry documents

• Assistance in clarification of terminology www.cdg.org

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...Software Tools

• CRM’s have access to resources to help make international roaming easier.

• Software Tools are available and your CRM can facilitate access and support

• Software Tools Available:

– PRL Tool Suite

– C-RIET (Available June 2007) www.cdg.org

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Who is my CRM?

Sara Aab saab@qualcomm.com

• USA (except Sprint)

• Canada

• USA Territories

• Cruise Ship CDMA Roaming

Libby Mackay lmackay@qualcomm.com

• USA - Sprint Nextel

Federico Nienstadt fnienstadt@cdg.org

• China Unicom (including Macau)

Ricardo Sarti rsarti@cdg.org

• Caribbean

• Bermuda

• Mexico

• South America

Randall Todd rtodd@cdg.org

• South East Asia

• India

• Africa

• Middle East

• Europe (CDMA 450) www.cdg.org

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Help us Help you

1. Contact your CRM

2. Meet with your CRM

3. Stay in touch with your CRM

www.cdg.org

Thank You

For more information contact:

Your CRM

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