Town Hall Meeting of the
Bootheel Broadband Regional
Technology Planning Team
April 12, 2012
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Introductions:
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Steve Duke, Director - Bootheel RPEDC
Mike Dumey, Coordinator - Bootheel RTPT
Damon Porter, MoBroadbandNow
Tim Haithcoat, University of Missouri
Tom Robinson, CBG Communications, Inc.
RTPT Members
2
Meeting Agenda
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Introductions
Planning Process Review
Highlights of Critical Findings
Strategic Plan Goals and Objectives Overview
Broadband Adoption-related Goals and Objectives
Broadband Availability-related Goals and
Objectives
Next Steps
3
Planning Process Review
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RTPT Development
Kick-off Meeting (1st RTPT Meeting)
Needs Assessment
Participation in Broadband Summits
Findings, Review and SWOC Analysis
at 2nd RTPT Meeting
4
Planning Process Review
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SWOC Analysis Summary Review and
Feedback
Initial Strategic Plan Development
Strategic Plan Review and Town Hallstyle Input at 3rd RTPT Meeting
Strategic Plan Finalization
Strategic Plan Implementation
5
HIGHLIGHTS OF CRITICAL
NEEDS ASSESSMENT
FINDINGS FOR THE
BOOTHEEL REGION
6
Adoption Findings (p.29)
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17 % of households do not own a computer
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Perceived lack of need is the main reason why households
don’t own a computer, indicating a lack of value placed on
computer ownership.
Computer/technology literacy is the third most offered reason
for not owning a computer.
19% of those with computers do not have internet
access
One in 10 of those with internet access don’t have
broadband
7
Adoption Findings (p.29)
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Cost is a significant barrier:
 The number one reason for not having internet access
at home
 The top reason concerning the decision on making a
choice for broadband service
 The number two reason for not owning a computer
Concerning business respondents ,adoption issues are
associated primarily with cost, competition and
capacity problems.
8
Adoption Findings (p.30)
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Regarding organizational sectors, uniform broadband
adoption is compromised by:
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Affordability
The need for additional training
Lack of dependability of connections
Lack of uniform availability of connections, which in turn
affects lack of continuity throughout the broadband service
supply chain
9
Attachment 8
10
Availability Findings (p.30)
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A review of the zip codes provided by those with dialup and satellite internet access show that they are
largely in areas with the least amount of broadband
availability - those that are considered either unserved
or underserved based on NTIA definitions.
This includes areas such as central, northern and eastern
Scott County, the northeastern portion of Mississippi
County, central and southwestern Dunklin county,
eastern and southern Stoddard County, southeastern
Pemiscot County and the central and western part of
New Madrid County.
11
Availability Findings (p.30-31)
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A large majority of households with no internet access
use internet elsewhere.
Regarding businesses, 45% of business survey
respondents were dissatisfied with their connection
speed and 100% of respondents indicated that it would
be beneficial if broadband in their area was enhanced.
Many business survey respondents find that the
broadband climate needs to be more competitive in
order to provide the enhancements that they seek.
12
Availability Findings (p.31)
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Regarding institutions, organizations and
businesses within varying sectors infrastructure
and service availability needs and issues include:
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A lack of competition that creates availability
problems in meeting the need for either different
types of technologies or higher speeds and capacity.
A lack of broadband availability in critical portions
of the “broadband chain”
13
Availability Findings (p.31)
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Specific sectors that are highly impacted by
broadband availability and capacity issues
include:
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Higher educational services
Workforce development
Healthcare
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(p.13)
15
Bootheel Region Broadband Service
Attachment 7
Providers
AT&T Mobility, LLC.
New Wave Communications
AT&T Southwest
Sprint Nextel Corporation
Big River Telephone
T-Mobile
BPS Networks
Verizon Wireless
BPS Telephone
WildBlue Communications, Inc.
Charter Communications
Hughes Communications
Mediacom
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(p.14)
17
(p.15)
18
(p.16)
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Attachment 9
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KEY GOALS, OBJECTIVES AND
TIMELINE FOR INCREASING
BROADBAND ADOPTION AND
AVAILABILITY IN THE
BOOTHEEL REGION
21
Adoption Goals (p.32)
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There are three major overall broadband
adoption goals.
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Increase broadband/internet, computer/access device
ownership
Increase computer/technology/internet literacy
Increase access to affordable broadband/internet
22
Availability Goals (p.48)
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There are two major goals to increase
availability of broadband in the region.
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Expand broadband availability such that it exceeds
the Governor’s goal of 95% availability to the entire
region
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Availability Goals (p.48-49)
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Expand broadband capacity where there is
currently broadband access, such that individuals
and businesses have access to:
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Multiple providers
Multiple technologies
Multiple tiers of access, up to and including the highest levels of
individual and business/institution access envisioned for the
future in the National Broadband Plan (up to 100 Mbps
download and 50 Mbps upload provided to residents and up to 1
Gbps or more provided to community anchor institutions and any
businesses that desire such speeds).
24
Timeline for Meeting Key Objectives
(p.32)
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Each objective is provided for consideration by the
RTPT members during their review and placement
into the plan as:
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Short-term (those that can be achieved within the
first Year of the Strategic Plan’s implementation),
Medium-term (2-5 Years after Plan implementation)
and/or
Long-term (6+ Years after Plan implementation).
25
26
BROADBAND ADOPTION
AND AVAILABILITY GOALS
AND OBJECTIVES
OVERVIEW
27
Adoption Goals
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Increase broadband/internet, computer/access
device ownership
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Objectives:
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Expand computer reclamation and
redistribution/repurposing efforts
Develop and implement a mechanism to provide lowcost tablet computers
Ensure access to all those within the region that desire
computers but don’t have them
28
Adoption Goals
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Increase computer/technology/internet
literacy
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Objectives:
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Continue and heighten outreach campaigns
Enhance existing and develop new
computer/technology/internet literacy programs
Sustain the level of outreach needed to maintain the
highest possible (95%+) perceived value of
computers, internet and broadband within the region
29
Adoption Goals
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Increase access to affordable broadband/
internet
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Objectives:
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Expand public access availability to computers and
the internet, including to new locations
Develop and expand a low-cost, basic broadband
access throughout the region
Make decisions to sustain, reduce or expand public
access and basic broadband provision efforts to ensure
95%+ access and adoption
30
Availability Goals

Expand broadband availability such that it exceeds the
Governor’s goal of 95% availability for the entire region
 Objectives:
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Work with providers to design initiatives to expand broadband
where there is currently only dial-up or satellite availability
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Dunklin County – including AT&T Southwest, Big River Telephone,
New Wave and mobile broadband providers.
New Madrid County – including AT&T Southwest, BPS Networks,
Charter Communications and mobile broadband providers.
Mississippi County – including AT&T Southwest, Charter
Communications and mobile broadband providers.
Pemiscot County – including AT&T Southwest, Mediacom, BPS
Telephone and mobile broadband providers.
Scott County – including AT&T Southwest, Charter Communications
and mobile broadband providers.
Stoddard County – including AT&T Southwest, BPS Telephone, BPS
Networks, New Wave and mobile broadband providers.
31
Availability Goals
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Objectives, cont’d:
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Begin to implement the design initiatives discussed
and agreed upon
Maintain and expand broadband networks to reach
100% availability in the region
32
Availability Goals
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Expand broadband capacity throughout the
region
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Objectives:
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Design capacity expansions where they are most feasible
Begin and continue expansions of capacity
Expand competition
Expand technologies that were not available to certain
segments of the population
Continue capacity expansion efforts so that everyone in the
region has access to up to 100 Mbps for residential and up
to 1 Gbps for community anchor institutions and
businesses, including access to multiple technologies and
33
multiple providers
ADOPTION
34
Adoption Goals (p.32-33)
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Increase broadband/internet, computers/access
device ownership
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Objectives:
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Expand computer reclamation and
redistribution/repurposing efforts
Continue expanded reclamation, redistribution/repurposing
efforts as a going concern
Develop and implement a mechanism to provide low-cost
tablet computers
Ensure access to all those within the region that desire
computers but don’t have them through continuation of the
efforts started previously
35
Proposed Action Items/Timeline (p.34)
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Outreach to homes, businesses and institutions to recycle
computing devices by ____.
Build on the existing neighboring recycling location in Poplar
Bluff, and/or modify the current RPEDC recycling trailer
operation, potentially developing sub-regional drop-off locations in
each Bootheel County by ____.
Expand testing, repairing, and repurposing of units received to
create the largest feasible inventory by ____.
Develop/update the application process by ____.
Continue and expand distribution during Year(s) ____.
Measure the success of the initial effort, revise procedures and
processes as necessary and continue to expand the program during
Year(s) ____.
36
Proposed Action Items/Timeline (p.34)
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Begin and expand the program to procure and develop an inventory
of tablet computers by ____.
Revise the application process to determine the best distribution of
tablets versus other computing devices by ____.
Measure progress on an annual basis, revise procedures and
processes as necessary during Year(s) ____.
Near the end of ____ Year, determine whether both processes are
necessary, or whether it is feasible to distribute repurposed or new
tablets at no or low cost so that only one program needs
continuation
Measure the success of the entire project during Year(s) ____. If it
is determined that everyone in the region that desires a computer
37
has one, then downscale efforts as needed.
Adoption Goals (p.38-39)
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Increase computer/technology/internet literacy
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Objectives:
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Increase the perceived value of computer ownership and
use, internet access and broadband access
Continue and heighten the associated outreach campaign
Enhance existing and develop new
computer/technology/internet literacy programs
Sustain the level of outreach needed to maintain the highest
possible (95%+) perceived value of computers, internet
and broadband within the region
Sustain the level of training needed to ensure that all that
desire training receive the level that they need to sustain
their quality of life
38
Proposed Action Items/Timeline (p.40)
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Develop a Statewide template and local outreach plan and
associated materials by ____.
Establish a list of educational/training partners that can enhance
and expand their programs by ____.
Implement the outreach plan by ____through partnering with those
that currently educate and train in this area, as well as new partners
(business, healthcare, industry, community services, etc.) that
would find benefit in outreach to its workforce and client base.
Structure plans to enhance and expand existing programs by ____.
Continue outreach efforts during ___.
Expand existing programs by____. Then, start up programs with
additional participants who have responded to the outreach
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program.
Proposed Action Items/Timeline (p.40)
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Evaluate both the outreach efforts and the expanded training efforts
by ____.
Adjust efforts during ____ based on the outcome of initial efforts
to better target outreach; continue sustaining and expansion of,
successful, existing programs and plan for and implement new
programs by ____.
Evaluate all efforts to-date in ____.
Change to a sustaining mode by ____ if 95% of residents and
businesses indicate that they are sufficiently trained or are able to
access training when needed to advance their skills.
40
Adoption Goals (p.44)
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Increase access to affordable broadband/
internet

Objectives:




Expand public access availability to computers and
the internet
Continue to expand public access, including to new
locations
Develop and expand a low-cost, basic broadband
access throughout the region
Make decisions to sustain, reduce or expand public
access and basic broadband provision efforts to ensure
41
95%+ access and adoption
Proposed Action Items/Timeline (p.45)
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For Public Access Computer Centers
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Evaluate existing centers for expansion by ___.
Determine items needed for expansion (hardware/software,
personnel support, space, etc.) by ___.
Seek partners for development of new centers by ___.
Begin and continue to expand existing centers by ___.
Determine hardware/software, etc. needed for development of
new centers by ___.
Develop and continue to expand new centers during Year(s)
___.
Make decisions to sustain, reduce or expand public computer
42
access based on the 95%+ adoption benchmark by ___.
Proposed Action Items/Timeline (p.4546)
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For Basic, Low Cost Broadband Access
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Work with providers to determine how to implement low
cost broadband access during Year(s) ___.
Determine parameters needed by ___.
Implement initial basic access in targeted locations during
Year(s) ___.
Expand initial offering throughout the region during
Year(s) ___.
Continue basic service provision if needed to maintain
broadband adoption levels as of Year ___.
43
AVAILABILITY
44
Availability Goals (p.49-50)

Expand broadband availability such that it exceeds the
Governor’s goal of 95% availability for the entire region
 Objectives:

Work with providers to design initiatives to expand broadband
where there is currently only dial-up or satellite availability






Dunklin County – including AT&T Southwest, Big River Telephone,
New Wave and mobile broadband providers.
New Madrid County – including AT&T Southwest, BPS Networks,
Charter Communications and mobile broadband providers.
Mississippi County – including AT&T Southwest, Charter
Communications and mobile broadband providers.
Pemiscot County – including AT&T Southwest, Mediacom, BPS
Telephone and mobile broadband providers.
Scott County – including AT&T Southwest, Charter Communications
and mobile broadband providers.
Stoddard County – including AT&T Southwest, BPS Telephone, BPS
Networks, New Wave and mobile broadband providers.
45
Availability Goals (p.50)

Objectives, cont’d:


Begin to implement the design initiatives discussed
and agreed upon
Maintain and expand broadband networks to reach
100% availability in the region
46
Proposed Action Items/Timeline (p.5051)
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RPC Broadband Development Program works with all
providers, especially the providers discussed above, to
develop design initiatives during Year ____.
Necessary funding and support is also obtained during Year
____ of the initiative.
Broadband system new build and expansion efforts begin in
Year ____ and continue until 100% availability is achieved
by the end of the ____ Year planning horizon.
Broadband availability is maintained at the 100% level and
capacity is increased as discussed below as of Year ____.
47
Availability Goals (p.53)
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Expand broadband capacity throughout the
region
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Objectives:

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Design capacity expansions where they are most feasible
Begin expansions of capacity
Continue capacity expansion
Expand competition
Expand technologies that were not available to certain
segments of the population
Continue capacity expansion efforts so that everyone in the
region has access to up to 100 Mbps for residential and up
to 1 Gbps for community anchor institutions and
businesses, including access to multiple technologies and
multiple providers
48
Proposed Action Items/Timeline (p.5455)
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RPC Broadband Development Program works with all providers,
especially the providers discussed above, to develop capacityenhancing initiatives during Year ___.
Necessary funding and support is also obtained during Year ___ of
the initiatives.
Capacity expansion efforts begin in Year ___ and continue until all
non-rural areas have multiple competing providers offering
multiple technological solutions, with up to 100 Mbps for residents
and up to 1 Gbps for community institutions/businesses by the end
of the ___ Year planning horizon.
All residents and businesses have access to multiple, high capacity
broadband as of Year ___.
49
Next Steps
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Finalize Strategic Plan
Begin implementation activities according to the
timeline and the benchmarks to be achieved
Participation in the 3rd Broadband Summit in the
Fall of 2012
Six (6) month review by the end of 2012
Annual review thereafter until all benchmarks
are achieved
Updating the Plan as needed
50
Additional Discussion
51
Connect with the State at
MOBroadbandNow
http://mobroadbandnow.com/
Follow us on Facebook and Twitter
52
Thank you
for your participation in
the Bootheel Regional
Broadband Technology
Planning Team process!
53