Coca Cola is a crosses people’s it could be. But do you advertisements they world to see. Is there what would cross our wonder when it minds. What a thrill ever notice the put out there for the point of view really minds if they showed the ideas to us? Or do we have a different perspective of may seem to be. “Coca what is from what it
Cola “has been around since 1886 and advertise what is appealing to those in that specific time period. Whether it’s from the entertainment of animals to the seductive ways of humans, Coca Cola shows us many ways of ideas in order to get their name even more known and out there. But are they really getting known for their very delicious drink or are they getting known more for their advertisements that may not even have anything to do with a typical soda.

The view of this picture is nothing like our time, but in the time of late 1890’s and early 1900’s. They get the attention of those in that time by showing the coke as something “Fancy”; because you were considered rich if you had a horse carriage to pull you around, and with an elegant outfit.
As you can see the waiter is serving what is to be a glass of coke, because coke was fancy, was it not? Thinking that it would be a glass of wine, but no…it’s not. To show that there is even a white person serving the drink supports the idea at the bottom “The Ideal
Beverage for Discriminating People”, for in this time who served the whites, certainly not the whites themselves but African Americans did. This ad is not trying to just sell their brand of drink but against discrimination. “But do we see that?” This ad could be an insult to the Africans considering the fact that there are no Africans in this picture. The showing of this picture is fancy so they kick out the Africans or what? What are they trying to say, that Africans aren’t fancy enough to even be a server? So what are they trying to say? This could also easily be an insult to the whites themselves, imagine how they felt when they saw the server was white! Coca Cola, shows against discrimination but are we really viewing that?

The Ad’s campaign was “It certainly is a cruel, cruel summer. During this unforgiving weather, what could be better than an icy cold Coca Cola with Carmen
Electra?” The ad is supposed to be of coca cola but where’s the bottle? Oh, there’s the bottle right in the hand of Carmen Electra, right at her mouth but covered by her seductive positioning of the body. We’re in the early twenty first century and now these days men are attracted to women of this kind, and not as much as the innocent ladies from the 1900’s. To get the attention of the viewers they use sex appeal. But who drinks coca cola like this? Who do you know that drinks coke with their eyes closed and their body in a sexual position?
When you look at this ad, the first thing you notice is not the bottle itself or even the ice chest behind her with the lettering coca cola on it but what we see is the women in her Minnie bikini, red high heels, and a bottle in her hand that she appears to be drinking but really isn’t because as we notice the bottle isn’t even all the way tipped over to allow the coke to fall in her mouth. Understanding it’s a hot summer day, but do you wear a bathing suit at a corner store, with
“Red” high heels? Those Coca cola expect us to look like that in order to drink their soda, or do they want us to be like that. This picture could actually be an insult to t hose that don’t look like the woman above.
What is this ad telling the world, about coca cola? Who is this ad hurting, is it hurting you?

“The creator of the “Northern Lights” ad, Ken Stewart, thought about going to a movie and having a Coke. Mr. Stewart saw his dog (which had resembled a polar bear when it was a puppy), thought about polar bears and how they would go to the movies. And the idea for "Northern Lights" was born. In the commercial, the polar bears watch the aurora borealis (the "movie") and drink from bottles of
Coke.” The polar bears are all huddled together smooth cold snow every one of them bottle of “Coca is trying to give off cuteness and let’s coolness. Getting easy just by on the and each and is drinking a
Cola. This ad the appeal of not forget this idea was glancing at the picture. Where do polar bears live , somewhere cool, what is the huddle announcing; the huddle shows a group of polar bears gathered together with a bottle in their hand showing off the image of this is cool. For people have their own clicks and to stay in the crew you all as they say “hang” together and drink your favorite beverage,
“Coca Cola.” This image is actually giving the impression it meant to give but what if we don’t have a gang to be with, does that make us not cool? Are we not cool enough to drink the coke because we don’t go around clinging to other people? And if coke is so cool and the bears are in the winter area wouldn’t you want a drink that’s hot? I mean because that’s what all the other commercials of theirs are showing?
So why do they make an exception to the polar bears.

“Did you know that President Johnson is supposed to have had a soft drink dispenser in the
Cabinet Room at the White House? There was a panel of buttons next to President Johnson's chair.
Instead of being marked for key countries or points of crises, they were marked Fresca, Coca-
Cola and Root beer.” Our presidential seats vote for coca cola, and so should you. Coca cola was not only just an ad campaign for us thirsted but to does who too, are involved in politics. The ad as I see it is trying for a vote, but why if it’s already the party favorite? They throw those words in there to signify that they already are the party favorite so what’s the point of voting for another soft drink. Do you see the green stars? Well aren’t they supposed to be yellow? The green stars either stand for money or “Go Green”, but either way that grabs our attention. So what is this ad really trying to sell us, is it trying to throw out there that they’re on the favor of the politicians of the fact that they are just that powerful. This statement can be taken both ways, as in a good way it could be describes as fame or in a bad way which is shown as the superior drink. You decide.

The children of different race gathered together outside. Now there is only one girl who is surrounded by three boys, two of which are staring at her. One has a smile upon his face, while the other looks as to be licking his lips. And the boy who is not starring at her has a “Coca Cola” can in his hand and the girl has a “Coca
Cola” bottle in her hand. The two boys who are starring the little girl don’t happen to have a Soda in their hand. But of one who is starring at her has his arm around her with a green bottle in his hand as in favor of asking the girl for soda. So what does this picture give an impression of? The view of the picture shows that maybe if you have a Coke in your hand you’ll more likely to get boys. But what kind of message is that to the younger viewers! “I don’t say that children should be forced to harass their parents into buying products they’ve seen advertised on television, but at the same time I cannot close my eyes to the fact that it’s being done every day.” “Children,” he adds, “are living, talking records of what we tell them every day. And in due course these living talking records of television commercials will grow up, earn money and buy products of the industry.” Is what Huxley said to aware us of what is going to happen if we don’t have control over the children? Their ways will be influenced by television and the thought of advertisement may not seem so good after all, will it now.

“A classic never goes out of style” are the words on the bottom of the pictures. As you notice that there is
Merlyn Monroe,
Elvis Presley, the
Beatles and other
American favorites on the Bottle. But how exactly do we interpret this ad? As a fact the Coca Cola
Company wants to advertise coke as a classic, but that’s not what most people see this as. Mainly because the generation our age or under us aren’t aware of these past famous people. So are they trying to pursue us to buy a drink that was so smooth in the old days, or are they simply trying to refer to Coca Cola being at the top as the people and items showed on the bottle? This advertisement is an appeal to the older generation and doesn’t recognize the now generation and with this misleading thought the younger viewers may not want to buy this product mainly because it doesn’t appeal to them. So is this Coca Cola ad a good advertisement, well to the older generation but technically to the younger.

The Coke standing next to this pure cheese, apple, grapes and pears has a message that we may take as something ever so pure as the food. The ad saying that the drink is the real thing as the food is the real thing, so if you eat the delicious pure food why not drink the delicious pure drink? Well because that’s not what this advertisement is saying, this advertisement is suggesting that this Soda is unique and is as rich as a simple food comparison. “This time of year the food is varied, rich, good tasting. Isn’t it great that one soft drink has a special taste of its own that goes with everything you eat? The unique taste of coke complements everything from ham to hamburger, imported cheese to roast beef. That’s another reason why they call it the real thing.” Now that’s not what we had in mind, did we? The advertisement comes off as something pure as another but they illustrated that it’s not only so pure but good enough to drink with any type of food, which the foods listed in the paragraph were not the images used in the advertisement. They talk about the real thing and show healthy food, which gives off the impression that coca cola is as healthy as the real thing, but is it really? How a mockery the Coke Company made of the natural grown foods.
The ad battle between the two mega brands Coca-Cola and Pepsi was legendary and always great fun to watch.

Even more interesting is that today the situation has changed: Both brands put down their weapons, rethought their individual brand dna and focused each one on different strategies that can be nailed down to just one single word: For Coke that’s ‘Happiness” and for Pepsi it’s ‘Refresh’. That’s singlemindedness. Every campaign breathes it. Coke’s Happiness Factory celebrates happiness in an entertaining way involving consumers with state of the art interactive online games. And the Pepsi Refresh Project is a social media platform funding ideas to refresh the world in terms of making it a better place to live.“In 2010, Pepsi didn’t spend their 20 million dollar budget in Super Bowl tv ads but launched its refresh project instead.“
Time will show which way will create more meaning and momentum. Is it a play of happiness? Or is it funding ideas to refresh the world?

“Coca Cola, show creative advertisements but the soda is not what goes through our mind when we look at the showings of them. Instead the pictures go through our eye and into our brain by the way they appeal to us, which is through the comparisons of our world and society. Their logo is seen all over the world and yet what they are known more for are their outrageous advertisements and creative attention grabbing.
-Author of the Article Marcella Cantera