Teacher Candidate Name:
Date + Time of demo/class + Block/Room:
Name + Grade of Course:
Chelsea Zeman
Faculty Advisor:
Barbara Spilchuk
Feb 11 – Apr 5 : Period 3: Rm 4
School Advisor:
Catherine Pavlik
Rationale: (connect unit with prior learning or experience, IRPs)
This unit is designed to develop students’ understanding of the
concept of promotion. Promotion is one of the four parts of the
marketing mix and it is important for students to understand the
role it plays in marketing. The unit focuses on project-based
learning, where students are given the opportunity to explore the
real-world challenge of promoting and selling a product.
Goals: (IRPs)
 Select and develop a promotional mix for a product or
service
 Produce budgets to address business problems
Title of Unit:
Curriculum Organizers: (IRPs)
Accommodations: (student characteristics that need to be
Promotion and Sales
Unit
Business Education: Marketing and Finance
English Language Arts: Oral Language
considered in teaching the unit)
Students may be given additional time to complete worksheet
assignments (at lunch, afterschool or for hw). PowerPoint slides may
be given to students on IEPs to allow them to read. Additional help
may also be provided after school or during lunch.
Marketing Grade 9
LESSON TOPIC
1. Introduce
Promotional
Mix PBL
SPECIFIC LESSON
OBJECTIVES
(SWBAT)(PLOs)
PLO’s: Select and
develop a promotional
mix for a product or
service.
- Interact and collaborate
in pairs and groups
SWBAT:
- Understand the
ethics and
importance of selling
healthy foods at
school
TEACHING ACTIVITIES
STUDENT ACTIVITIES
(include Closing Activities)
Opening “Do Now”:
KWL about Promotional Mix. Give
students 3 sticky post it notes to
write on and get them to stick on
board under the appropriate
heading K,W, or L.
- Explain project details – review
Student Activity Workbook with
students
- Have Ss get in partners and take
turns reading the Project rubric.
-Ss get with a partner and read
the rubric together
-Students complete “Do Now”
activity.
- In pairs students create a list of
what they think they will need
to learn in order to complete
this project. Then they will
share with class and it will be
written on poster paper.
- Class discussion reviewing
MATERIALS/
RESOURCES
ASSESSMENT
STRATEGIES + CRITERIA
- Sticky notes
- Set up chart on
whiteboard for
students to sign
up their food item
and sales date
- Markers/felt pen
- Field trip form for
grocery store
- Project rubric
- Completion of “Do
Now” KWL activity
- Participation in
creating Need to
Know List
- Participation in class
discussion in
reviewing guidelines
for food and
beverages sales in
BC’s schools
- Create “Need to Know List” for
students to complete the project
based learning inquiry question
guidelines for food and
beverages sales in BC’s schools
- Teams brainstorm products
- Briefly review guidelines for food and google search grocery
and beverages sales in BC’s
store websites and flyers
schools (learned in previous
classes).
- Ss write their product and sale
off date on the board in a list
- Let Ss pick their project partner.
so it is visible to everyone and
Or pick by drawing names
no duplicates
(popsicle sticks) from a hat.
- Set selling dates
2. Field trip to
Grocery Store
- PLO’s: Select and
develop a promotional
mix for a product or
service.
- Interact and
collaborate in pairs and
groups
3. Goal Setting
- PLO’s: Select and
develop a
promotional mix for
a product or service.
- Interact and
collaborate in pairs
and groups
- CLOSURE: Handout fieldtrip
sheet for grocery store. Have
students continue brainstorming
their products.
Take students to Grocery store.
They are to pick a product that
fits within the food guidelines
Ss pick product at grocery store
- Fieldtrip forms
- Proper fieldtrip
behaviour
Opening: Blind goal setting
activity
- Students participate in blind
goal setting activity
Explain S.M.A.R.T. goals
Discuss importance and
benefits of goal setting
- Class discussion – benefits of
goal setting
- Star worksheet for
goals
- Goals worksheet
- Projector to watch
video
- Participation in class
discussion
(attention, focus,
good listening skills)
-
- Ss create goals for their
promotional mix project
- Ss pick one goal to write in the
gold star and to be placed on a
classroom wall
4. Elements of
Promotional
Mix
PLO’s: Select and
develop a promotional
mix for a product or
service.
- Interact and
collaborate in pairs
and groups
SWBAT:
- Describe the role of
Promotion in
business (its purpose)
- Identify the 4 aspects
of the Promotional
Mix
- Describe the methods
of sales promotion
- Demonstrate
organizational skills
- Opening: With a partner
describe one type of sales
promotion that they have used
or participated in. Was it
effective? Why? Share and
discuss with class.
- Activity: In pairs describe one
type of sales promotion that
you have used or participated
in. Was it an effective method
of sales promotion? Why?
Share with class and discuss.
- PowerPoint: Describe the 4
aspects of the promotional mix.
(Sales promotion, advertising,
personal selling, publicity/public
relations)
- PPT on methods of sales
promotion
- Describe the various methods of
sales promotion (Coupons,
Contests, Premiums, Samples,
and Special Events)
- Ss take notes from PPT on
promotional mix information
sheet
- Projector and PPT
slides
- Laptops
- Promotional mix
worksheet for PPT
notes
- Participation in pair
activity
- Creativity of
Promotional Team’s
objective and design
of poster
- Completion of
planning task list
- Cooperation and
contributions in
group work
- Student activity
workbook
- Laptops
- Sample Sales
Budget Handout
- Completion of Sales
budget
- Focus, cooperation
and contributions in
group work
- Partner Quiz: Ss
think of one
question they have
on the topic of the
lesson. It can be
something they
know the answer or
want to know the
answer. They ask
their partner the
question.
- Exit Slip: Write in
your own words why
you think budgeting
- Activity: Teams create their
Promotional Objective and
make a mini poster of it to be
displayed on the wall
- Work on Promotional Mix
projects
- Have Ss work on their
promotional mix projects.
5. Finance:
Budgeting
PLO’s:
- Produce budgets to
address business
problems
SWBAT:
- Understand the
purpose of budgeting
- Create an inventory
and sales budget
- As a class, brainstorm and list
budget items for their
promotional mix project;
identifying income and
expenditure amounts.
- Discuss the importance of
planning in business decision
making and the role of
budgeting in decision making
-Explain inventory and sales
budget assignment.
- CLOSURE: Exit Slips / Partner
Quiz
- Ss create sales budget for their
promotional product using
excel
- **Ss will have the next 2
classes to work on their
budgets
is important
6. Advertising
Review
PLO’s: Evaluate the
social implications of
advertising
SWBAT:
- Describe the role of
advertising in
business (its purpose)
- Describe the various
types of advertising
- Understand the
ethical
responsibilities of
advertising
- Review what student’s learned
and know about advertising
- Class discussion on the purpose
of advertising in business
- Steps in creating effective
marketing communication. Show
short video on the advertising
AIDA model – Attention,
Interest, Desire, and Action.
https://www.youtube.com/watc
h?v=dQADInp7-7Q
- CLOSURE: Exit Slips & HW
7. Finance:
Income
Statement
SWBAT:
- Identify the key
elements of an
income statement
- Define key income
statement terms
- Use an income
statement to analyze
the success of a
business
- Class discussion: Review of
previous advertising unit and
purpose of advertising
- Group activity: In groups of 3-4
Ss come up with possible
advantages and disadvantages
of the six types of advertising
medias.(Direct-to-home, Outof-home, Radio, Television,
Newspaper, and Magazine) –
students write them out on
Chart paper
- Small group discussion: Which
type of advertising do they pay
attention to most? Why?
Compare responses with those
of another small group.
- Video: Introduction to the
Income Statement
https://www.youtube.com/watc
h?v=2RupCSFcY7w
- Come up with examples of
each section of the Income
Statement with CLAWSCO
store.
- PPT explaining the basic
elements of the income
statement (Revenue, Operating
Expenses, and Net Profit). To
help Ss understand, have them
come up with examples for each
section using Clawsco.
- Class discussion analyzing
CLAWSCO’s sample income
statement.
- Class discussion analyzing
Clawsco’s income statements.
Compare this year to prior year,
net profit, expenses, revenue.
- CLOSURE: Pair/Share
- Ss complete handout –
evaluate Clawsco’s income
statement, which year was
better and why.
- Promotional Teams work on
their sales budgets and
Promotional Mix Project
- Chart paper –
disadvantages &
advantages
activity
- Markers and Pens
- Laptops
- Advertising
samples:
Magazines,
newspapers,
posters, flyers,
commercials for
social implications
activity
- Overhead for
video
- Chart paper for
group activity
- Participation in class
discussions
- Participation and
cooperation in
group activities
- Exit Slip: 3 W’s What
did they learn
today? So What is
the relevancy,
importance,
usefulness of it, and
Now What (how
does this fit into
what they are
learning, does it
affect their
thinking?)
- CLAWSCO’s
income statement
handout
- Overhead for
video
- Brand
Management
PowerPoint slides
to hand out at end
of class
- Completion of
income statement
handout
- Participation in class
discussion
- Focus, cooperation
and collaboration in
group work for
Promotional Mix
Project
- Pair/Share: tell the
person next to you 2
things your learned
today then the
groups report to the
rest of class.
8. Debrief/
Reflection &
Developing
Presentations
9. Presentations
& Celebration
PLO’s: Create effective - Explain the importance of
business
reflecting and debriefing their
communications by
mini event. What did they learn
integrating a variety of from it, what would they do
technologies
differently if they were to do it
SWBAT:
again, etc.
- Operate a Sales
Promotion stand
- Explain presentation details
providing effective
customer service and
promotional activities - CLOSURE: Discuss next class’
- Analyze and reflect
agenda, sequence of
upon their
presentations and how they will
promotional mix
be assessed.
projects
- Understand the
importance of giving
an effective business
presentation i.e.:
presentation delivery,
visual display,
audience manners
- Develop teamwork
skills and confidence
PLO’s: Create effective
- Observe and evaluate
business communications
Promotional Team presentations
by integrating a variety of
Assess the business attitude
technologies
(respectful of presenters) of
SWBAT:
students listening during
- Develop effective
presentations
presentation skills in
- If extra time after all
smaller group
presentations are over divide
settings to help build
class into small groups and play
their confidence for
Jeopardy game – a review of the
larger audiences and
entire unit
for future
CLOSURE: Ask class what are
presentations
some things that they learned
from their peer’s presentations
- In their Promotional Team
groups Ss complete their
follow-up/debrief sheets from
their student activity
workbooks.
- Ss complete their personal
goals reflection sheet from
their student activity
workbooks.
- Ss work on their PowerPoint
presentations
- Promotional Teams present
their Promotional Mix to the
rest of class
- Students will provide sandwich
feedback to their peers after
presentations
- Follow-up/Debrief
Worksheet from
Student Activity
Workbook
- Personal goals
reflection
Worksheet from
Student Activity
Workbook
- Laptops for Ss to
work on
PowerPoint
presentations
- Completion of
follow-up/debrief
worksheets
- Completion of
personal goals
reflection worksheet
- Focus, cooperation
and collaboration in
group work for
Promotional Mix
PowerPoint
Presentation
- Overhead
- Marking sheets
- Jeopardy game on
review of unit
- Assess group
presentations
(based on
presentation
rubrics)