Business Plan, Product, Podcast, Wiki, & Presentation Group Project
Business Plan & Presentation: (0-100 pts) Student teams will develop a business plan, product
prototype (or drawing & blueprint), wiki, & presentation on a designated product. This is a team (3 or
4 members) assignment.
Objective: To give your group the opportunity to work in a self-managed team to apply business
concepts learned in the course to the development of a product prototype (or drawing & blueprint) for
sale on the open market. The team will prepare a business plan for starting a business to
manufacture and sell your group’s product. Your group will present your business plan and product in
person via class presentation and online to a global audience via a wiki. A podcast advertising the
product will introduce the business to the class (November 4th class).
Business Plan: The group’s business plan will include the following:
1. Title page – see guidelines below
2. Table of contents – see page 187
3. Executive summary – maximum length: one page & see page 187
4. Vision and mission statement – Chapter 6 & see page 187
5. Company overview – Chapter 4 & guidelines
6. Product plan – Chapters 10, 11, 12
7. Marketing plan – Chapters 11 & 12 - 5 P’s of marketing mix
8. Management plan – Chapters 6 & 7 – include an organization chart of business as appendix
9. Human resource plan – Chapters 8 & 9
10. Operating plan – Chapter 10
11. Financial plan – Chapters 14-16
12. Office technology plan – Chapter 13 - include information for all required components
(hardware and software) to accommodate the office staff and was within monetary guidelines
13. Establishing ethics and social responsibilities plan – include responsibility to employees,
customers, society, and investors – Chapter 2
14. The group’s business can sustain a competitive advantage against competition by: (place in
bullet list) – see textbook
15. Future vision for company – plan to enter global market (Chapters 3 & 10) & other
brainstorming plans of business for product and/or business (place in bullet list)
16. Appendices - include any handouts, materials, documents, organization chart, spreadsheet,
code of ethics, and presentation handouts (3 slides per page, grayscale).
Introduction to Business 90.101.01,02,03
Mrs. Wiscount
Fall 2008
Page 1
Bloomsburg University
Business Plan, Product, Podcast, Wiki, & Presentation Group Project
17. References page - APA style - this must include all resources that your team used to create
your training module presentation and report.
Content of Business Plan
Resources: Use this guideline sheet, the business plan at the back of your textbook as a guide to
what you will include in each of the following parts/plans, Chapter 5, page 187, your lecture notes,
and presentation handouts to assist you with this assignment.
Format:

Entire project must be handed in as ONE UNIT – no LOOSE parts (except product prototype)
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Rubric (completed at top) must be on top of completed project and attached

Report should be typed in: Times New Roman, 12 pt. font, double-spaced with 1” margins
(top, bottom, left, right) – APA style

Use APA style when formatting all report components (title page, introduction (abstract), body
of report, appendices (product drawing/blueprint, organization chart, presentation 3-slide
handouts, handouts, tri-fold brochure [if you have a five-member team], etc.), and references).

APA Running Header (on title page) and header (on all pages except appendices)

Title page: two headers, business name, product name, names of every team member,
course title including section number, date prepared

Writing style: Use appropriate business writing style. Although this is a team effort, the report
should be read as if one person wrote it, not as if individually written sections had been glued
together at the last minute. All parts must belong and fit together in reasoning, planning, and
feasibility; Write in third person; do NOT use “you” or “your”

Write saying “Management believes…..” not any one specific person and do not use “we”
throughout entire business plan. It is better to use Management.

This report must follow the sequence #1-17 above using subtitles to organize and separate
the various content areas in the report. Neither I nor SBA wants to search for the components.
There is no time to search.

Table of Contents – one page

Executive Summary – half page
See rubric
Content:
 This report must address all the above components. Each team is encouraged to supplement
information with additional relevant material (see rubric)
Introduction to Business 90.101.01,02,03
Mrs. Wiscount
Fall 2008
Page 2
Bloomsburg University
Business Plan, Product, Podcast, Wiki, & Presentation Group Project
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Vision & Mission Statement – only half page; see page 187

Company Overview
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Name & location of business – why did you choose this business name and location?
Describe the form of ownership of your venture and why this suits your business.
Company objectives (at least three)
Current status is start-up (remember, no one’s products as of now exist); hence there
is no history
Product Plan
 Describe your particular product (use, features for competitive advantage, available
legal protection)
 Who are your customers: business, consumer, or both?
 Describe how your product meets customer’s needs
 Describe how you will produce the product – for example, your product could be a
component supplier to an industry.

Marketing Plan
 Describe your marketing mix – the five P’s (Product [concisely here; the elaboration of
this is in the Product Plan], price [credit and pricing policies as well as retail/wholesale
prices], promotion [selling approach, sales force, ad campaigns, advertising avenues,
promotions], place [distribution channels])
 Describe your specific target market (fifth P)
 How does your business plan to attract customers & build customer relationships?
 Type of competition the product has in the marketplace

Management Plan
 Explain your organizational structure describing the five structural building blocks your
business will use: Division of labor, Departmentalization, Managerial hierarchy, Span
of Control, Centralization of decision making
 Design an organization chart based upon your five building blocks

Human Resource Plan
 Describe how many people your business will need to run the business and the types
of positions they will hold (should also be shown graphically on organization chart
 Describe your employee selection process
 Describe compensation and benefit plan offers
 Describe how will your company recruit and train employees & managers
 Describe the motivation and incentive plan for your employees
Introduction to Business 90.101.01,02,03
Mrs. Wiscount
Fall 2008
Page 3
Bloomsburg University
Business Plan, Product, Podcast, Wiki, & Presentation Group Project

Operating Plan
 Describe manufacturing and operating system and methods
 Describe facilities, equipment, labor, raw materials, and product processing
requirements
 Describe quality control methods
 Describe procedures to control inventory
 Describe your business’s suppliers & purchasing procedures

Financial Plan – can be done presenting specifics in a spreadsheet and then place as an
appendix
 What items/funding does management anticipate needing to start a business?
 How does management plan to finance these costs and why did you select this
method?
 What is your projected revenue for the first year?

Office technology plan
 Describe hardware and software to accommodate the office staff
 Does it match budgeted amount from financial plan?

Ethics and social responsibilities plan
 Bullet responsibility to employees, customers, society, and investors
 Include Code of Ethics (no more than one page) as an appendix

Competitive Advantage
 How business will gain and maintain competitive advantage against competition by:
(place in bullet list)

Future vision for company
 How does business plan to enter global market
 Future plans of business for product and/or business (place in bullet list)

Appendices - include product drawing/blueprint, organization chart, spreadsheet, code of
ethics, brochure, handouts, and presentation handouts (3 slides per page, grayscale).

References page – in proper APA style!
Introduction to Business 90.101.01,02,03
Mrs. Wiscount
Fall 2008
Page 4
Bloomsburg University