IDEMA USA LLC
Board of Directors Meeting
February 17, 2005
Agenda
• Global Update
• Global Board, Regional Boards
• Mechanics
• USA Events
• Focal Points
• Communications/web site/Insight
• Global operational efficiencies
• Standards
• Global Membership
Global Update
• Not-for-profit IDEMA USA shell converted
to Global IDEMA, or IHQ
• IDEMA Japan YK formed this month
• IDEMA Asia-Pacific no change
• IDEMA USA LLC formed in 2004
• Regional subsidiaries
IDEMA Structure
IDEMA Intl.
Headquarters (IHQ)
(US)
Strategic planning, finance
3 members from each region
Global BOD
President
Membership dues, event profit flow thru
IHQ, OH allocations, targeted
investment sent back to regions
Membership dues, event profit flow thru
IHQ, OH allocations, targeted
investment sent back to regions
EAC
OH allocation
IDEMA LLC
(US)
IDEMA YK
(Japan)
IDEMA
Asia-Pacific
REGIONS: Separate Board of Directors, appointed locally, to guide IDEMA
strategy and activities in those regions.
Regions operate on a cost-plus basis, essentially providing regional services to IHQ
and funneling profits back to IHQ to minimize taxation
Each regional Board has Executive Director, staff
Each has strategically global, functionally local committees
Committees in China,
Thailand, Singapore
Cost plus service
IDEMA Global Board, Staff
•
•
•
•
•
•
T. Suganuma, Hitachi
A. Kakehi, Fujitsu
N. Kubokawa, IIT
M. Matsuzaki, TDK
John Coyne, WD
Jim Chirico, Seagate
Technology
•
•
•
•
TEH Bong Lim, MMI
Dirk Thomas, HGST
Alan Armstrong, Marvell
Jeff Donnelly, KLATencor
• Rick Penn, Hutchinson
• Adam Wray, Xyratex
• Mark Geenen, President
IDEMA Japan Board, Staff
•
•
•
•
•
•
•
•
•
•
•
T. Suganuma, Hitachi (BOD
chairman)*
A. Kakehi, Fujitsu (Vice-Chair)*
N. Kubokawa, IIT (Vice-Chair)*
M. Matsuzaki, TDK*
T. Fujii, Anelva
T. Fujiwara, Fujiwara-Rothchild
A. Terada, Alps Electric
T. Ueno, Kobe Steel
H. Yamazaki, consultant
R. Higuchi, Hitachi High-Tech
Y. Hyakusoku, Mediken
•
•
•
•
•
•
•
S. Kawagoe, Toshiba
K. Kobayashi, Fujitsu
O. Norio, Hitachi Maxell
T. Otsu, Hitachi GST
R. Shimizu, Matsushita Electric
I. Suzuki, Hoya
STAFF
• S. Kaneko, Executive Director
• A. Yamamoto
• N. Miura
*Global Board member
IDEMA Asia-Pac Board, Staff
•
•
•
•
•
•
•
•
•
•
John Coyne, WD (Chairman)*
Jim Chirico, Seagate
Technology*
Gary Davis, Davis Consultants
Adam Giandomenico, Lighthouse
Raymond Leung, SAE Magnetics
Chackchai Panichapat, Amata
City
M.C. Tam, Kaifa Technology
TEH Bong Lim, MMI*
Dirk Thomas, Hitachi GST*
Masamitsu Horike, Hitachi GST
(Thailand)
•
Action Committees in:
•
•
•
•
•
Singapore
China North
China South
Thailand
STAFF
• Gary Davis, CHAN Len Wai,
co-Executive Directors
• Lilian Lim
*Global Board member
IDEMA USA Board, Staff
•
•
•
•
•
•
•
•
•
•
•
Saburo Adachi, Fujitsu
Alan Armstrong, Marvell*
Jeff Donnelly, KLA-Tencor*
Ed Grochowski, consultant
Bob Holleran, Hitachi GST
Rick Penn, Hutchinson Tech.*
Mike Russak, Komag
Rich Rutledge, Wesern Digital
Dave Wickersham, Seagate
Adam Wray, Xyratex*
Mark Geenen, IDEMA
• STAFF
• Debbie Lee, Sr. Director,
Membership Services
• Sally Bryant, Sr. Director,
Communications &
Standards
• Trudy Gressley, Office
Manager
*Global Board member
USA Events
•
•
•
•
•
•
February 17: SFF HDD vs. Flash
February 17: Dinner Event
Breakfast events:
Dinner events:
DISKCON USA: Sept 19-22
Financial Conference: TBD
Focal Point: Communications
• Web site improvement, execution
• Publicity of events, achievements
• KEY: balanced focus on intra-industry,
external communications
Communications Update
• Active committee established: HTCH,
HGST, Seagate (US & Thailand), Veeco,
WD, Xyratex.
• Maxtor rep requested
• Inviting Toshiba rep
• Committee provides oversight for
INSIGHT, website, marketing, and publicity
Communications: INSIGHT
• INSIGHT emailed to members quarterly;
plan to increase to bi-monthly in 2006
• Suggested new column: Executive Outlook
• Q1 Issue
• Technical: Review of SFF HDD vs. Flash
symposium
• Market: 2005 market
• Q2 Issue
• Technical: optical drives
• Market: TBD
Communications:
Marketing/Publicity
• Press list (US, Asia Pac, Japan)
• Website tradeouts (DataStoreX confirmed)
• Website linked to member companies
(Seagate, HTCH, HGST, Toshiba complete)
• Developing campaign to increase readership
within member companies
• Investigating webinars
Focal Point: Optimization
• Global Membership fees, policies
• Streamlining of Standards committees,
practices
• Finance
• Burnishing the IDEMA brand
Focal Point: Standards
• BOD Oversight: Matsuzaki (TDK) and
Penn (HTCH)
• Technical Standards
• New Global Structure
• Commercial Standards
• Gray Market Project completion anticipated
summer
• Anti-Tampering project
New Technical Standards Structure
IDEMA Global Committee and Chair
US
Japan
Consumer Electronics: Schlumberger (Maxtor),
Shimizu (MEI), Coughlin, Geffon
Consumer Electronics
Embedded Drives Mobile
Apps subcommittee
Consumer HDD
Disks & Substrates: Chao (Komag), Hughes
(HGST), Kobayashi (Fujitsu)
Disks & Substrates
Heads/Disks
Heads & Suspensions: Tagami (TDK), Nass
(HTCH)
Heads & Suspensions
Heads/Disks
ESD/Contamination: Ohtsu (HGST), Suzuki
(IMES), Sinichi (Trek), Money, Frost (Oliver
Design)
ESD
ESD
Contamination
Contamination
Long Data Block: Grochowski
Long Data Block
Reliability: Elerath (NetApp)
Reliability
Test: Miyamoto
Semiconductor: Alegre de La Soujeole (ST)
Test
Semiconductor
Global Membership
• Growth potential seen
in China
• US, Japan have
limited expansion
180
160
140
120
100
80
60
40
20
0
2002
USA
2003
2004
Japan
2005e
AsiaPac