Charu Khera
E-mail: charu86khera@gmail.com
Tel: +91 9899320501
LinkedIn: http://www.linkedin.com/in/charukhera
Twitter: charu86khera
PROFESSIONAL PROFILE
An innovative, analytical and critical thinker with high level of integrity, I possess an analytical bend of mind and
am fully aware of the commitment and perseverance required for working with an organization of repute.
WORK EXPERIENCE
August 2010 to Present
Researcher at Forrester Research, Inc.
Senior Research Analyst at Springboard Research
With 6 years of working as a Channel expert, I am currently serving the role of a Researcher at Forrester Research. I
came to Forrester through its acquisition of Springboard Research in 2011. I am responsible for writing reports,
blogs as well as conceptualizing, launching and monitoring various research programs at Forrester.
Responsibilities:
 Execute qualitative and quantitative analysis around technologies such as Cloud Computing
(SaaS/PaaS/IaaS), Virtualization, CRM, Collaboration & Social Technologies (including Social Media, Social
Networking etc), Business Intelligence & Big Data
 Help clients understand the market eco-system, identify the right set of partners they can work with,
assist them with their go-to market strategies in the emerging and developed economy via the application
of consulting best practices, business plans, metrics, and competitive intelligence
 Specialize in partner ecosystem in Asia and other emerging markets; track channel market in Asia- Pacific
and Middle East Africa
 Execute custom market research projects from pre-sales assistance through to project completion
focusing on market developments, company profiling, channel requirements, market trends, etc
 Engage in client facing presentations, speaking arrangements and attend vendor briefings
Milestones:
 Quoted in many Indian publications like DQ Week and CRN
 Actively followed by many industry peers and observers on Twitter
 Conceptualized a delivery platform for a project that helped the company win 3 similar projects
 Achieved recognition from vendors, have been to numerous analyst briefings
 Organized several internal fun events to engage with colleagues and maintain healthy relationships
August 2008 -July 2010
Senior Correspondent at 9.9 Media Pvt Ltd
Responsibilities:
 Work with Digit Channel Connect, a fortnightly publication for the channel community and CTO Forum,
magazine for CIOs/CTOs. Launched Digit Channel Connect website.
 Conduct comprehensive primary and secondary research projects for our annual research reports on the
channel industry and the trends and technologies that would benefit them
 Engage in ideation, planning and execution for stories relevant for channel community
Milestones:
 Build a strong working relationship with major IT vendors as well as channel community
 Executed a custom market research project from pre-marketing assistance through to project the biggest
and most popular players in the channel industry
 Conducted various trainings and events for channel partners in tier-1, 2 and 3 cities under the program
‘Channel Champs Series’ and imparted training to premier partners and resellers
 Organized roadshows/events for increasing the brand visibility and market share of the magazine
April 2007 to August 2008
Senior Correspondent at CyberMedia Pvt Ltd
Responsibilities:
 Worked for magazines - The DQ Week, DQ Channels and Voice&Data
 Conducted surveys and reported on new technologies and trends of IT and telecom industry
 Editing articles and featuring new product launches relevant for channel community
Milestones:
 Assisted Channel Head for the annual channel market research project, sponsored by IDC
 Researched, planned & implemented targeted marketing campaigns to promote the magazines
 Helped in collection of data for Annual Premium Reseller issue. Traveled to various places across India,
met and managed to build good contacts with many IT channel partners and suppliers. Created various
presentations for the in-house regional channel events
Jan 2007 to March 2007
Intership at CNN IBN
Responsibilities:
 Worked as a Research Associate with the Special Investigation Team (SIT)
 Helped with the research and execution of features for the ‘Weekly Specials by SIT’
 Voice over, reporting and research for various programs
CORE COMPETENCIES
 Channels (SIs, VARs, ISVs, MSPs, etc)
 Cloud Computing, Virtualization, Business Intelligence, Collaboration, Big Data, etc
 B2B Marketing, Services Marketing, IT Marketing, Branding, Events, Social Media
 Tracking and Analyzing IT Trends and Technologies
 Data collection and analysis; Survey and Report Generation
 Strong numerical and analytical skills and Good grasp over excel and Power Point Presentation (PPT)
EDUCATIONAL QUALIFICATION
MBA (Marketing) from Symbiosis Centre for Distance Learning (SCDL)
A 2-year degree with majors in Marketing and Communication
Post-Graduation in English Journalism from Indian Institute of Mass Communication (IIMC, New Delhi, 2007)
Undertook a three months project to research and find about the lifestyle and teachings of Dalai Lama, the
spiritual leader of Tibet and Buddhism. From a research executive and a journalist perspective, visited and stayed
in Dhramashal, Himachal and understood the complexities of the religion. Scored a merit
B.A History (Hons) from Kirori Mal College, Delhi University (2006)
Made and presented a documentary on the Mughal Dynasty - the imperial strengths and their contribution
towards the northern Indian art and culture
10+2 from Somerville School, Vasundhara Enclave, Delhi (2003)
Scored a distinction in four subjects
OTHER ACHIEVEMENTS
 Awarded for ‘One Act Play’ at Inter College Level
 Awarded for ‘Debating Competition’ at Inter College Level
 Awarded for ‘Outstanding Contribution’ to History Society
 Content Writer for VCherish.com, a website that provides opportunity to young minds
 Writer for Hope International, an international charity organization for women and children
 Volunteer with “Umang Foundation” – a social activity group working towards upliftment of society
SOFTWARE SKILLS
 MS Office: Word, Excel, PowerPoint, Outlook
 Quark Xpress
 Adobe InCopy & InDesign
 Adobe Photoshop
PERSONAL DETAILS
Address: D-151, Saket, New Delhi – 110017
Date of Birth: 18-Jan-1986
Languages Known: English and Hindi