Producción de
Sistemas de Información
Agosto-Diciembre 2007
Sesión # 6
Primer Examen Parcial
Jueves, 30 de agosto
Materiales:
Filminas 1 – 6
Rational (PDF)
MSF 3.0 (PDF)
Pressman, capítulo # 2, “The Process”
Shneiderman, capítulo # 3, “Managing
design processes”
Propuestas de Proyectos
Aceptadas:
Columbiana (4)
Do-it-yourself tools (2)
Low cost tires (1)
Tell me more (1)
Internet Business Models
Virtual storefront
Information broker
Transaction broker
Online marketplace
Content provider
Online service provider
Portal
Virtual community
(Laudon & Laudon, 2003)
Internet Business Models
Virtual storefront:
Sells physical goods online instead of
through a physical storefront or retail
outlet. The goods are then shipped to
the customer.
Key design components:
Browsing
Searching
Transaction handling
Internet Business Models
Information broker:
Provides primarily product, pricing,
and availability information. The
final purchase transaction is
usually conducted elsewhere.
Key design components:
Browsing
Searching
Internet Business Models
Transaction broker:
Provides services that allow
people to complete transactions,
such as buying and selling
securities.
Key design components:
Online help, tutorials, policy
Transaction handling
Internet Business Models
Online marketplace:
Provides a digital environment where
buyers and sellers can meet, search
for products, display products, and
establish prices for those products.
Key design components:
Browsing
Searching
Transaction handling
Collaborative information filtering
Internet Business Models
Content provider:
Creates revenue by providing
digital content, such as digital
news, music, photos, or video
over the Web.
Key design components:
Information Architecture
Usability
Internet Business Models
Online service provider:
Provides online hardware and
software services for individuals
and businesses.
Key design components:
Performance
Functionality
Usability
Internet Business Models
Portal:
Provides an initial point of entry
to Web services along with
specialized content.
Key design components:
Information Architecture
Usability
Internet Business Models
Virtual community:
Provides an online meeting space
where people with similar interests
can communicate and find useful
information.
Key design components:
Sociability
Usability
Collaborative information filtering
Virtual communities
(Preece, 2000)
Ejemplos
El Norte (www.elnorte.com)
INEGI (www.inegi.gob.mx)
Infosel financiero
(www.infosel.financiero.com.mx)
Infosel legal
(http://legal.terra.com.mx)
Travelocity (www.travelocity.com)
Riviera Maya Web
(www.rivieramayaweb.com)
Ejemplos
Soriana (www.soriana.com.mx)
Liverpool en línea
(www.liverpool.com.mx)
Apple (www.apple.com)
CommuniSpace
(www.communispace.com)
eBay (www.ebay.com)
Craigslist (http://sfbay.craigslist.org)
Internet Business Models
Virtual storefront
Information broker
Transaction broker
Online marketplace
Content provider
Online service provider
Portal
Virtual community
Hybrid