UNIVERSITY OF PHOENIX
MKT 498
PROFESSOR SULLIVAN
TEAM B
JULIA AVALON, THEA BERNARDO, BLANCA CAMBIADO,
VERONICA DENSEY, & JAMES QUIJANO
Perceptual Map
•
Growing Holistic
Customer
Service
Health Trend
•
Better Lifestyle Choices
•
Focus on Great
Customer Service
•
Membership Program
6
4
# of Services
Offered
2
0
Convenience
Wellness 2 U
that offers discounts
Medi Fast
Zen Wellness
Good Clean Health
Cost
• No direct competition
• Integrated Network of Professionals
o Licensed Massage Therapists
o Fitness Trainers
o Yoga Instructors
o Nutritionists
• Well Trained, Educated, & Motivated
Staff
Start
• Meeting with Nutritionalist/program planner
• Create specific wellness plan
• Schedule session & take initial photos/measurements
Race
• Meet with professional as planned
• Progressive photos/measurements taken
• Needed adjustments to plan are made
• Final goals met
• Final photos taken
Finish Line • Releases documented journey to client
• Annual Memberships
• Intro Stage
o Focused advertising
• Growth Stage
o Branding & Long-Term customer
relationships
• Maturity
o Keep current with all areas of
discipline
• Survey for demographics
and psychographics
• Research of La Jolla
demographic statistics
• Criteria for
holistic health
services
• La Jolla, San Diego,
California
• Professional Working
or Stay at Home
Women
• Income above
$30,000
• Demographics: La Jolla
• Psychographics: Physical Image
• Lifestyle: Organic Nutrition &
Physical Fitness
• Interests: Balance of work, social,
& other life responsibilities.
• 75 new leads per month
• 50% into become paying
customers
• Google, Yahoo, Bing, Facebook &
Twitter
• Tags and Coding
• Daily Blogging: Tumblr
• PPC will also bring traffic to the
website and attract new clientele
• Social Media
• New Clientele Cap
• Referrals
• Local Businesses
• Media Placement
• Interest in the service
• Detailed information of the
company
• Strengthening the brand
• Maintain the identity and
perception of the organization
• Fix the situation or problem
before it becomes too hard to
handle
• Help our staff to better facilitate
good working habits
• Radio
• Flyers and Banners
• Community Festival Booths
• Appropriately promote all
upcoming events to the
community
• Billboard Advertisement
• Facebook
• Personal Website
•
2WebMD.com (2013). Message Therapy Styles. Retrieved on fromhttp://www.webmd.com/balance/massage-therapy-styles-and-health-benefits
•
Amazon Inc. (2013). Retrieved from http://www.amazon.com
•
Bizness Apps (2012). Mobile Apps Made Easy. Retrieved from http://www.biznessapps.com
•
Certifications (2013). San Diego Police Forms. Retrieved from http://www.sandiego.gov/police/forms/index.shtml
•
Dragon Door Publications (2012). Dragon Door: Products. Retrieved from
•
http://www.dragondoor.com
•
Equipment (2012). Massage Warehouse. Retrieved from http://www.dragondoor.com
•
Garro, A. (2012). Good Clean Health: Programs. Retrieved from http://goodcleanhealth.com/programs
•
Go Daddy Operating Company, LLC (2013). Host and Domain. Retrieved from http://www.godaddy.com
•
Mayo Clinic (2013). Stress Management. Retrieved from: http://www.mayoclinic.com/health/massage/SA00082/NSECTIONGROUP2WebMD.com
•
Mayo Clinic. (2013). Nutrition and healthy eating. Retrieved from http://www.mayoclinic.com/health/calorie-calculator/NU00598
•
Medifast. (2012). Medifast. Retrieved from http://www.medifast1.com/life_with_medifast/weight_loss_phase.jsp
•
Mercedes-Benz Inc. (2013) Smart Car. Retrieved from http://www.smartusa.co
•
Nations, H. (2012). Zen Wellness Coach: Bio. Retreived from http://zenwellnesscoach.com/aboutneurofeedback/bio/
•
Rodriguez, D. (2009). The Benefits of a Personal Trainer. Retrieve from:http://www.everydayhealth.com/fitness/benefits-of-personal-trainer.aspx
•
Vistaprint (2013). Publications. Retrieved from http://www.vistaprint.com/vp/welcome.aspx?xnav=welcomeback&rd=1