TRANSEARCH INSIGHT
Integrated Freight Data
& Forecasting System
Produced by Reebie Associates and Global Insight, Inc.
Copyright  2003 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Outline
 Freight market analysis
 Freight movements in geographic focus
 Description: TRANSEARCH INSIGHT
 TRANSEARCH INSIGHT advantage
REEBIE and
Global Insight, Inc.
 Applications
A Joint Effort
 Methodology
 Examples
 Process overviews
 Credentials
 Global Insight & economic forecasting
 Reebie Associates & TRANSEARCH
 TRANSEARCH INSIGHT: Screens & Demo
 Contact information
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Copyright  2004 Global Insight, Inc. and Reebie Associates
REEBIE / Global Insight:
A Joint Effort
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
What Is TRANSEARCH INSIGHT?

A comprehensive array of freight flow projections by origin,
destination, commodity, and transport mode

A business planning tool that facilitates the development of a
customized freight flow outlook, tailored to your business
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Copyright  2004 Global Insight, Inc. and Reebie Associates
REEBIE / Global Insight:
A Joint Effort
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
What We Did

Integrated Reebie’s Domestic U.S. Freight Transportation
Market Database with Global Insight’s Economic Forecasting
Capabilities

Produced an integrated transportation database and forecast
tool—TRANSEARCH INSIGHT

Created a convenient Web interface for our subscribers

Blueprinted the expansion to include Global Insight’s
international cargo forecasts (2004)
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Copyright  2004 Global Insight, Inc. and Reebie Associates
REEBIE / Global Insight:
A Joint Effort
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Why?

Integrate the best of both worlds
– Reebie Associates’ TRANSEARCH® is the single best
source of U.S. freight flow data
– Annually updated
– Widely used in private enterprise and public sector settings
– Global Insight has a 40-year track record of providing the
most accurate, comprehensive, and objective economic
analysis and forecasts

Synchronize Reebie’s reliable data with Global Insight’s
quantitative economic forecasts

Provide clients with immediate access to high-value data
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Better Decision Making
 Make your assets more productive
 Improve your competitive positioning
 Prioritize your investments for the greatest return
 Withstand economic shifts and market changes
 Respond quickly to change
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Freight Movements in
Geographic Focus
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts

TRANSEARCH INSIGHT
provides freight flow
information with
geographic precision

Covers 172 business
economic areas (BEAs)
172
171
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Copyright  2004 Global Insight, Inc. and Reebie Associates
7/99
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Description
 U.S. domestic database of freight movement
 Annual projected freight volumes to 2030
 Detailed freight movement data
 Tonnages by:
– Origin and destination
– 38 commodities by 2-digit standard transportation
commodity code (STCC)
 Coverage of seven transportation modes
– Truckload (TL), less-than-truck-load (LTL), and private fleet
– Rail carload and intermodal
– Domestic waterways
– Air cargo
 International flows—to be completed in 2004
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Advantage
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
 Track and anticipate freight flows across the
United States at national, state, and BEA levels
 Size freight markets and annual freight volumes
 Produce freight forecasts from current
database AND current forecast—only system of
its kind AVAILABLE NOW
– Most timely and accurate commercially
available trade data
– Latest forecast models and
methodology
 Create highly-detailed forecasts based upon
custom-selected criteria
– BEA-to-BEA freight volumes (from
county-level detail)
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Copyright  2004 Global Insight, Inc. and Reebie Associates

Conduct strategic planning with
a resource created by
authoritative sources of
transportation data (Reebie
Associates) and forecasting
(Global Insight)
– Consistency across
economic applications
– Passes rigorous system
of economic cross-checks
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Applications
Business & Industry
Public Sector
 Design service & trade networks
 Evaluation and prioritization of
investments
 Equipment supply management
 Assessment of policy impacts
 Capacity share and consolidation
 Distribution & supply networks for
key local industries
 Market-share tracking and
benchmarking
 Market analysis and sizing
 Regional comparisons &
interdependencies
 Bid processing
 Urban and corridor planning
 Service impact analysis
 Analysis and forecast of economic
trends such as modal shifts
 Quantifiable support for funding
applications
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Examples of Usage
 Carriers forecasting geographic and modal shifts for capital
planning
 DOTs forecasting congestion and highway improvement needs
 MPOs planning land use and regional development zones
 Real estate developers forecasting land values
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Examples
Tonnage Share by Mode (2001, all commodities)
Los Angeles (LA) to
Alaska
Rail
LA to Hawaii
Air
Water
LA to Chicago
Truck
LA to CA
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Copyright  2004 Global Insight, Inc. and Reebie Associates
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
LA to LA
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Examples
Forecast Detail by BEA for Cargo from Los Angeles to Chicago (2001-2030 by Mode)
20000
18000
16000
Tons (000s)
14000
12000
10000
8000
6000
4000
2000
0
2001
Air
2005
2010
Rail Carload
2015
2020
Rail Intermodal
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Copyright  2004 Global Insight, Inc. and Reebie Associates
2025
2030
Truck
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Examples
Freight Moving by Truck versus Rail from S. California to Chicago (BEA)
2001 versus 2020 (Million Tons)
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Copyright  2004 Global Insight, Inc. and Reebie Associates
2001
Truck Tons
Rail Tons
1.2
9.9
2020
Truck Tons
Rail Tons
1.9
14.6
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Examples
Freight Moving by Truck versus Rail from New York to Chicago (BEA)
2001 versus 2020 (Tons)
2001
Truck Tons
Rail Tons
851,414
17,186
2020
Truck Tons 1,513,785
Rail Tons
28,882
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Methodology
Annual
Freight
Projections
Global Insight’s
Sector-specific Economic
Freight Forecast
TRANSEARCH U.S. Domestic
Freight Movement Data
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH®
Process Overview
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Annual Survey of
Manufacturers
Commodity
Value
State Mfg Employment
by Industry
Carrier Data
Exchange
Foreign Trade Imports
by State
State Originations by
Commodity
Water
Pipeline
Air
Specific Industry
Data
Rail Originations
State Truck
Originations by
Commodity
Truck/Rail Shipment
Traffic Patterns
State-State Carrier
Flows by Commodity
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Sub-Mode SHR: For
Hire: TL, LTL Private
Review & Adjustments
Preliminary State
Domestic Output by
Commodity
Global Insight Process
Overview
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Domestic Freight Flow
Benchmark Data 2001 (TRANSEARCH)
BTM
BDM

Purchases
Shipments
Constrain Shipments = Purchases

Constrain to Domestic National Freight
Flow Forecast by STCC
Intermediate Domestic Freight Flow
Forecast by STCC, Origin & Destination
Global Insight’s Business
Transactions Matrix (BTM)
provides forecasts of businessto-business purchases by
county and industry. This
information drives the demand
side of the model.
Global Insight’s Business
Demographic Model (BDM)
provides forecasts of output by
county and industry. This
information drives the supply
side of the model.
Final Adjustment
FINAL Domestic Freight Flow Forecast by
STCC, Origin & Destination
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Global Insight
Credentials
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
 Global Insight, Inc., formed from the integration of DRI and WEFA,
provides quantitative economic research information, financial
analysis, and consulting services to business and government
agencies
 Global Insight has over 3,300 clients in industry, finance, and
government around the world, 600 employees, and 23 offices
covering North and South America, Europe, Africa, the Middle East,
and Asia
 Major freight carriers, port operators, and government agencies rely
on Global Insight’s proven transportation models and forecasts for
domestic U.S. and international markets
 Provider of freight analysis framework forecast for US DOT
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Global Insight &
Economic Forecasting
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Future demand linked to industry and consumer activity
 Business Demographics Model: employment,
establishments, and output by Standard Industrial
Classifications (SIC) / North American Industry
Classification System (NAICS) and by county
 Business Transactions Matrix: business-to-business
purchases, by SIC/NAICS
 Consistent with the Global Insight international
macroeconomic and regional forecasts
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Reebie Associates
Credentials
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
 Since 1968, Reebie Associates has provided
transportation professionals with expertise in
market data, freight management, strategic
planning, operations research, and cross-modal
analysis
 Reebie produces TRANSEARCH, the most widely
used commercial database of U.S. freight
movements
 Our clients represent all sectors of freight
distribution, including carriers, public agencies
(MPO’s, State and US DOT’s), shippers, receivers,
suppliers, ports, and airports
Market
Research
Freight
Planning
Market
Strategy
Cross-Modal
Expertise
 Provider of Freight Analysis Framework data for
US DOT
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Copyright  2004 Global Insight, Inc. and Reebie Associates
Transportation
Costing
Freight
Market Data
Public
Investment
Assessment
Reebie’s
TRANSEARCH Database
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts

Freight Movement Database


Standard source of U.S. and cross-border
freight movement data

Indicates market volume by commodity and
mode of transport


Supported and used by the leading
transportation firms and agencies in the
United States

Utilized by federal, state, and municipal
transportation planning agencies for
impact planning

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Volume Metrics: Tonnage, value,
ton-mile estimates of market
flows
Modes Supported: Truckload,
Less-than-Truckload,
Truck/Private Fleet, Rail
Intermodal, Rail Carload, Air,
Inland Water
Database Production Sources:
Integrates large scale, multi-year,
proprietary truck flow sample;
based on many public and
private sources of information
(transportation, production,
consumption)
Frequency: Produced and
distributed annually since 1980
Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Sample Navigator Screen
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Copyright  2004 Global Insight, Inc. and Reebie Associates
TRANSEARCH INSIGHT
Integrated Freight Data & Forecasts
Contact Information
Reebie Associates
Contact: Paul Ciannavei
Global Insight, Inc.
Contact: Paul Bingham
2777 Summer Street, Suite 401
Stamford, CT 06905
1850 M Street, NW, Suite 1100
Washington, DC 20036
Tel. 203-705-0455
Fax 203-705-0456
Tel. 202-482-9300
Fax 202-482-9301
www.reebie.com
www.globalinsight.com
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Copyright  2004 Global Insight, Inc. and Reebie Associates