10 Day Internet Marketing Fast Start Training Course Structure 1. Setting The Standard 2. Where To Start 3. Discovering Profitable Niches 4. Super Niches and Ethical Bribes 5. Capture Pages Confirmation & Thank You Pages 6. Autoresponder and List SetUp 7. Finding Good Affiliate Products To Promote 8. Driving Traffic To Your Capture Page 9. Pros And Cons Of Affiliate Marketing 10. The Next Step; An Important Message Day 1 Setting The Standard Treat this like a BUSINESS not a hobby! Don’t underestimate or take this business model lightly! Maximize this opportunity before you! Your business is standing in front of a MASSIVE Trend! Consumers will spend $327 BILLION online in 2016! You only need to tap into a tiny fraction of this! The biggest market place in the world! How much would it cost to rent out a shop in the busiest high streets? You are open for business for the entire WORLD, at not even a fraction of the cost! You are open for Business 24 Hours a day 7 days a week 365 days a year! Your business is open to the WORLD, Around the clock, every day of the year! How much would it cost to run an offline business like this and get this type of MASSIVE LEVERAGE Basic Ground Rules Getting organised and prepared... Basic Housekeeping • Save and organise work into accurately labelled folders and file names. Keep your Desktop clean and folders well maintained. • Keep a safe record of all of your logins and passwords (e.g. onto a spreadsheet) • Regularly back up your work onto a hard-drive and portable USB. For extra security save onto a Google Drive or other online file hosting service • Maintain all of your study notes in a ring binded folder with separators and plastic wallets or a well maintained note book you can refer back to. Take good notes and be a good student. Basic Ground Rules (continued) Don’t go the “free-route” • You should invest in the correct tools, software and training for your business • You should be doing BOTH “Free” traffic and Paid traffic methods Long term strategy with results that will come later. Grow your business faster, get ‘instant’ measurable, scalable results. Free Traffic = Free Money Work your marketing out a science Paid Traffic = Fortune We Are Stronger TOGETHER! Become a friend to the Industry! • Network with people, make connections, attend events and seminars. Support each other! Form masterminds, teams and accountability partners! • Be an ETHICAL marketer! What’s the difference between a sales person and a con artist? The sales person truly believes in the product or service they are promoting. Come from a place of “what can I GIVE to the marketplace?” Not “What can I GET?” • Be transparent and contribute to the reputation of the industry /niche. Ensure you represent the niche as best you can. Be ethical and value based Be A Good Student Of The Game! Your greatest R.O.I. will be your EDUCATION • Your marketing and sales knowledge will be your best asset. It will serve you regardless of the conditions. Develop your marketing thermostat! • Be the best marketer you can be. The top 3% make the most money. Aim to break into that 3% by – “STUDY – PRACTICE – TEACH” • REGARDLESS of your level. Your learning must be CONTINUOUS. Never stop learning. Why is the Internet Such A Great Opportunity? Money = Value X Leverage 4 Caps To Wear! At any given time we have 1 of 4 caps to wear! Business Owner Cap Marketers’ Cap Student Cap • You WILL lose money • You WILL face challenges and struggles • You WILL have to make some time and social sacrifices and lock yourself in a room for a while • You WILL feel lonely and frustrated at the beginning. Make as many mistakes as fast as you can! Big Boy / Big Girl Cap Put your business owner cap on and ask yourself with long term vision “Is it worth it?” OFCOURSE IT IS!.... YOU MUST!! How are you going to reduce the time, financial, social & emotional sacrifice gaps? (1)Personal Development • Read Daily Minimum 30 minutes Personal Development reading EVERY DAY • Audio daily – listen to audio in your down time, during light tasks and when travelling • Attend events, seminars and workshops regularly • Watch personal development videos online (www.Personal-Development-Videos.com) Reading List... Get started by purchasing and reading the following books 1. 7 Secrets to Wealth And Happiness (Jim Rohn) 2. Think & Grow Rich (Napoleon Hill) 3. The Laptop Millionaire (Mark Anastasi) 4. Creating A Bug Free Mind (Andy Shaw) 5. Using A Bug Free Mind (Andy Shaw) 6. Secrets of The Millionaire Mind (T Harv Eker) 7. As A Man Thinketh (James Allen) 8. The Science Of Getting Rich (Wallace D. Wattles 9. The 7 Habits Of Highly Effective People (Stephen R. Covey) 10.The Richest Man in Babylon (George S. Clason) 11. Unleashing The Giant Within (Tony Robbins) 12. How To Win Friends And Influence People (Dale Carnegie) (2)Model The Best Success leaves clues! Don’t copy, but observe and model what the various leaders are doing, whilst adding your own unique approach! Study what they are doing (STUDENT CAP) Create a SWIPE FOLDER (continually add to it) - Capture pages - Sales pages and videos - Social profiles - Blogs and Websites - Subscribe to their lists with a SWIPE email account (3)Find a Mentor(s) And Follow a Proven Success Formula Piggy back on the successes, mistakes, lessons and experience of those who have gone before you and getting the results you want (same as you are doing now) • • • • • • • Personal Coaching Workshops and seminars Books, videos and audios Training courses Membership programs Communities and masterminds Studying, listening to and modelling those who have the results that you want You are either a producer or consumer You will need to dedicate some time as a consumer when you are wearing your STUDY CAP (more so at the beginning) BUT (BIG but!) REGARDLESS you must spend more time being a PRODUCER than a consumer. Take ACTION as you learn and make as many mistakes as you can!. Mistakes are your friend. Change the way you view mistakes. Mistakes are PROOF that you are making progress. If you are not making mistakes then you are not progressing. You can only make mistakes by taking action as a PRODUCER! READY – FIRE – AIM!! What to do now? (1) Print off these slides and re-read them at least twice (2) Re-rewrite these slides as notes and put them into your Internet Marketing ring binder or book (purchase these if necessary) (3) Begin cleaning your desktop and creating folders and spreadsheets for logins etc (4) Purchase a USB stick and a Hard Drive to back up your work (5) Purchase at least 3 of the books on the reading list (6) Download the audible (and kindle) app on your i-phone or smart phone or purchase some audio books on CD to listen to in your car (7) Create a swipe email address and a swipe folder that you will use to study other successful people in your niche Where to start? There are many different ways to make money online, and many different business models and vehicles that people use to create a full time income online... Just by simple research and attending seminars you will see how much OPPORTUNIY there is to harness the Internet to make money... AFFILIATE MARKETING is a great place to start Why Affiliate Marketing? No website or needed to begin Most of the selling is done FOR you! No experience required in what you are promoting Low Cost! Advertising online is significantly more cheaper than promoting offline Marketing to pre-qualified, warm leads already interested in the niche you are promoting through Open for business 24 hours a day, 7 days a week, 365 days a year to the entire world! But the MAIN reason being it enables you to focus solely on MARKETING and concentrating on becoming a better MARKETER • This will become your greatest asset. Your sales and marketing knowledge will become your insurance! Regardless of what happens in the marketplace or what you are involved with, you will become successful. • Invest as much money, time, effort and energy as possible into your sales and marketing education and becoming the best marketer you can be. • Get good at MARKETING and SALES FIRST . Get consistent results. THEN once your business is running you can focus on developing your own products and services (unless you have your own already) • Set your marketing thermostat as high as you can. Understand the process and different ways of marketing online. Affiliate marketing enables you to do this! Different Types Of Free/Paid Traffic FREE Traffic PAID Traffic SEO Search Engine PPC Social Syndication Solo Ads Social Media Marketing (Facebook, Twitter, Pinterest, Google Plus, Linked In etc) Media Buying Viral Marketing CPV (Cost Per View) Traffic Blogging Mobile Marketing Forum Marketing Facebook PPC Video Marketing Re-Targeting Traffic Agencies 3 Steps To Affiliate Marketing... Find a Profitable Niche Find High Converting, Relevant Products to promote Drive Traffic To Those Products Driving Traffic The BEST form of traffic we can create for our business, is by developing a LIST of pre-qualified, warm leads, prospects and buyers already interested in what we have to offer. Already interested in the niche we are promoting through Instant source of pre-qualified, warm traffic who trust you and are already interested in the subject your are promoting interested in what your have to offer. Promoting to THOUSANDS of these people simply by sending an email! Traffic on tap! For FREE!! You continually grow and nourish this traffic source by giving massive VALUE and take it with you wherever you go! How To Build A List? (1)TRAFFIC (2)CAPTURE PAGE (3)AUTORESPONDER CAPTURE PAGE NAME: AUTORESPONDER Market/sell to your list PAID TRAFFIC EMAIL ADDRESS: 20% BLOG (Market /sell to your LIST) Once we understand and begin to IMPLEMENT and Take ACTION with this process... We then move onto focusing on... • Improving OPT IN and CONVERSION RATES • EPC (Earnings Per Click) • EPO (Earnings Per Opt In) • Lifetime Customer Value (LCV) • Sales Percentages (%) • Split Testing • Improving and refining traffic generation techniques 3 Things To FOCUS On! 1. CAPTURING LEADS 2. TRAFFIC GENERATION 3. CONVERSIONS Finding a Profitable Niche Find a Profitable Niche that people are already spending money in! No need to re-invent the wheel! We just need to position ourselves correctly Build a LIST of people already interested in the niche we are promoting Market and promote related products to the people in our LIST A “Market” is a huge collection of people online all interested in a common theme There are only THREE markets... 1. HEALTH 2. WEALTH 3. LIFESTYLE Your Niche will be in 1 of these 3 MARKETS. We need to know what specific area of a market we are going into Discovering Profitable Niches... • • • • • Market Samurai Google Keyword Planner Dummies.com Magazines.com Local magazine stalls/ shops/aisles Every Magazine = Profitable Niche Super Niches 3 Steps to making money online: (1) Find a profitable niche (2) Build a list in that niche (3) Market related products to our niche Build our list by giving away a FREE Gift / Offer in exchange for their email address / contact information (“Ethical Bribe”) • • • • • Free eBook Free training course Free video series Coupons / Vouchers etc We need to narrow our niche down even further. Instead of creating a generic eBook about our niche, we must make our gift more specific. This is known as our “SUPER NICHE” e.g: Internet Marketing = NICHE How to rank on the Search Engines = SUPER NICHE How can we find a Super Niche? • Use magazine headlines, sub headlines and articles for Inspiration to create our own eBook / mini course • PLR (Private Label Rights eBooks) • Use Google Keyword planner to see how many people are searching for your SuperNiche (Over 3,000 Global Monthly searches) 1. Opt In Page 2. Confirmation Page 3. Confirmation Email 4. Thank You Page 5. Email Series 3 Options Normal Affiliate Marketing Network Marketing/ Team/ Community Building A Unique Special Category Normal Affiliate Marketing Cons... • Usually Low Commissions • List Dilution • Bigger, Sustainable Income Money Made Buy Product Developers •Real, bigger sustainable incomes made by product developer Network Marketing • Companies don’t have the correct strategies teaching you what to do • End up alienating the people close to you • Hard to make a lot of money using Network Marketing unless you know what you are doing • Massive amount of charisma skill and knowledge required. 2 Options For BIGGER Money... GURU Business Model • 18 Hours Per Day 7 Days Per Week Business Model. •Making, developing and testing products every day of the week for several hours per day High Ticket Sales • Can make $2-3,000 selling a $5,000 product bust must be aggressive with your selling and marketing approach • Can make $5,000 one month, then fail or get burned out and go back to ZERO the next month Network Marketing Dont have list, network or downline yet. Can take another 5-10 years to learn Guru Skills Can take up to 10 years to learn BIG GAP Stopping regular people from making a good sustainable income online Affiliate Marketing List keeps getting diluted and burned out and people don’t know why There is a unique special rd 3 category... That Fills This BIG GAP Combines the best of all these options into one place... VISION 100 Millionaires Per Year Leverage Through Teams Permanent connections coded through all people you bring through High Ticket Levels High ticket business. Can make up to $5,000 for 1 single sale It’s a GURU Business Model With ONE Exception... You DON’T have to be a GURU to make money in the same way that GURUS make it 3rd Unique, Special Category Most POWERFUL Business Model Normal Affiliate Marketing Network Marketing Prosperity Business Model Low Commissions 100% Commissions List Dilution & Burnout Customers NEVER gets sent elsewhere, always coded back to you Best Income Made By Product Developers You Own FULL resell rights and keep ALL of the money High ticket affiliate incomes can be inconsistent Revolutionary sophisticated up line model and can make up to $5,000 per customer Often outdated, incorrect or poor training given (if any at all) Most comprehensive effective and contemporary, continually updated training strategies Need too many people to make good consistent income You can make up to $5,000 per single low end customer. From direct sales alone! A lot of skill, knowledge, charisma No experience required, Upon choosing to take advantage of this business model... As a member of my list and being in the right You have a special invitation... Become a member of a strong TEAM committed to your success! ADDED BONUSES • • • • • • • • • Daily Live “Think & Grow Rich” Mindset Calls – Monday-Friday (Morning) Daily Live Internet Marketing Webinars – Monday-Friday Weekly Team Hangouts Regular team masterminds Regular team events Daily Action Assignments & Accountability Facebook Group Mastermind… Training Site (All Recordings & Tutorial Trainings)… Marketing Systems & Pages That Do All The Heavy Lifting And Selling For You… • Lifetime support and continually updated proven to work strategies • Full, continued, hands on support by a whole community of industry leaders and online marketers • Much more! Many UNADVERTISED Bonuses! How much would all of these benefits this be worth to you? A reward for taking action and making a smart decision... EXTRA BONUS! Personal mentoring and coaching from myself “I will work with you personally, one to one, to guide you every step of the way for you to reach your online goals” After choosing this business model you will be enrolled as an official member of our team and have EXCLUSIVE access to all of these benefits and bonuses for FREE! And MUCH MORE! What Do I Do Now? • Watch the next video that reveals this 3rd business model • Follow the Instructions • Meet me on the ‘Inside!’ Driving Traffic To Your Capture Page 1. TRAFFIC 2. Capture Page 3. Confirmation Page 4. Confirmation Email 5. Thank You Page 6. Email Series Free Traffic Vs Paid Traffic FREE Traffic PAID Traffic Less Targeted Highly Targeted Hard to measure Measurable and scalable Time consuming Runs on autopilot Long term and wholesome Personal / Social Short term and instant Scientific FREE Traffic PAID Traffic SEO Search Engine PPC Social Syndication Solo Ads Social Media Marketing (Facebook, Twitter, Pinterest, Google Plus, Linked In etc) Media Buying Viral Marketing CPV (Cost Per View) Traffic Blogging Mobile Marketing Agencies Forum Marketing Facebook PPC Video Marketing Re-Targeting Traffic Agencies SEO (Search Engine Optimization) The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Social Media Syndication Simultaneously syndicating content across multiple social media sites to gain more exposure and SEO backlinks Social Media Networking/ Marketing Gaining website traffic or attention through social media sites (e.g. Facebook, Twitter, Google Plus, Pinterest etc) Viral Marketing Marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. Blogging Continually updating content to a living, breathing website. Enriching the lives of readers and followers through sharing valuable and informative content and promotions. Video Marketing Using short videos on websites/blogs or distributed via social media or video sites such as YouTube, to promote products and services Search Engine / Facebook / YouTube PPC) Pay per click (PPC) (also called cost per click) is used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. The amount spent to get an advertisement clicked on. Solo Ads A special mailing to another persons or ezine’s list that promotes a single product or service. Media Buying Purchasing advertising space on website and using banners to promote your own offers Traffic Agencies Purchase targeted traffic from agencies who then drive targeted traffic to your offer for you. CPV Traffic (CPV) Traffic you are getting to your site by paying for a ‘pop up’ or a ‘pop under’ to display your capture page over another person’s website. Mobile Marketing Agencies Purchase targeted mobile traffic agencies who then drive targeted mobile traffic to your offer for you Re-Targeting Using ad retargeting to market to consumers based on their online behaviour. Retargeting marketing works by placing a retargeting cookie in the consumer's browser as they visit your site (or capture page) and then following them across the Internet with related offers or repeatedly remarketing the same offer to them again and again. Now you know... • Anatomy of a web business and the process of making money online • How to discover TONNES of highly profitable niches • How to find Super Niches to offer visitors in exchange for their contact information • How to create lead capture pages, confirmation pages and thank you pages and how to link them all together in correct sequence • The basics of an autoresponder and how to set up your list • How to create a web form and link it to your capture page • How to create broadcast emails, automated email sequence and confirmation email in your autoresponder • A variety of different ways to discover good affiliate products in your profitable niche • Difference between Free and Paid Traffic • Multiple different ways to generate both FREE and PAID Traffic to your capture page to build your list with. Your job now... Lead CAPTURE Mastery Traffic Mastery Conversion Mastery We then move onto focusing on... • Improving OPT IN and CONVERSION RATES • EPC (Earnings Per Click) • EPO (Earnings Per Opt In) • Lifetime Customer Value (LCV) • Sales Percentages (%) • Split Testing • Improving and refining traffic generation techniques 3 Things To FOCUS On! 1. CAPTURING LEADS 2. TRAFFIC GENERATION 3. CONVERSIONS What do I do now? • Re read these slides and compile your notes together. Go back over all of your notes, re-cap and refresh your memory by going back and watching videos again on ‘grey areas’ . •Get prepared for Days 9 and 10 I am going to take you by the hand , lead and show you stepby-step what you can do next. This process will eventually cover things such as capturing leads, email marketing and traffic generation. Continue watching the subsequent videos and emails and follow the instructions and stick with the process.