Job Description
Job title:
Department/School:
Grade:
Location:
Marketing Assistant
AHS
Damson Office
Job purpose
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To support the AHS team with all promotional activities run through the Marketing
Department.
To assist in raising the profile of, and increasing target market engagement with, the
services provided by AHS through a range of marketing channels, including social
media.
To develop and amend a series of marketing materials and templates using
programmes such as InDesign.
To support the AHS Marketing team with a range of digital marketing activities
To support the Marketing Manager with events, promotions, campus dressing, copy
writing, awareness building activities and general marketing requirements
Liaise with both in-house and external agencies
To support the Marketing team with research, benchmarking of competitors and
tracking of marketing activities
Source and nature of management provided
Marketing Management
Staff management responsibility
None
Special conditions
Some evening and weekend work may be required.
Walking across Campus outlet / Hall c=visits and campus dressing
Main duties and responsibilities
1
Support Digital Marketing activities
i)
ii)
iii)
2
Alongside the Digital Content Editor help maintain the variety of social
media accounts run by AHS.
Support the department’s content marketing strategy by researching and
writing blog posts.
Working with students to produce content for the website and social media
channels.
Research, benchmarking and tracking
i)
ii)
iii)
Assist with regular benchmarking exercises and competitor analysis to
ensure the AHS is aligned with key competitors
Support the marketing team when they carry out market research and make
suggestions based on findings with how AHS could edge ahead of the
industry norm.
Keep up-to-date with industry developments and report back
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iv)
v)
3
Design and copywriting
i)
ii)
iii)
iv)
4
Use design software (such as InDesign) to create new marketing
communications and edit pre-existing templates. This could include posters,
table talkers, information notices and flyers that are on brand and
consistently reflect the department.
Support the Digital Content Editor at peak times with the creation of artwork
for the outlet digital signage.
Editing and uploading images and share engaging and inspirational images
Assist with copy writing where required
Events and awareness building activities
i)
5
Monitor AHS marketing communications across campus to ensure all
marketing is on brand and consistent.
Assist with the recording of findings from feedback sessions and focus
groups
Assisting with the preparation and organisation of events, awareness
building activities campus dressing and campus wide promotions throughout
the year.
General Marketing Support
i)
ii)
iii)
Liaise with in house and external agencies and assist the Marketing
Manager with the collection of quotes as required.
Carry out campus dressing
Provide general marketing support for additional marketing activities as
required.
You will from time to time be required to undertake other duties of a similar nature as
reasonably required by your line manager.
You are required to follow all University policies and procedures at all times and take account
of University guidance.
Person Specification
Criteria
Essential
Desirable
Assessed by
A/F
Qualifications
Good level of general education; educated to
A Level (or equivalent) or above
Working towards a relevant degree
Experience/Knowledge
Interest in pursuing a career in Marketing
Y
Y
Y
Some experience of working in a marketing
environment or relevant professional
experience with demonstrable responsibility
for a broad range of tasks
Y
I/T
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Experience of effectively organising a busy
workload with sometimes conflicting
priorities, to meet deadlines
Y
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Knowledge of social media networks; how to
use them effectively and an understanding of
Y
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current trends
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Excellent knowledge and application of
standard IT packages including Excel
Y
High level of literacy and copywriting skills
Good knowledge of InDesign
Y
Y
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Y
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Excellent interpersonal skills in order to
communicate effectively with both the AHS
team and students.
Y
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Ability to be adaptable and flexible and to
learn new skills quickly
Y
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Ability to prioritise, problem-solve, manage a
heavy workload and take an adaptable,
flexible approach to work
Y
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Creative with a good eye for aesthetics and
design
Y
Self-motivated and able to work as part of a
team and independently
Y
Strong work ethic, an eagerness to learn and
a passion for marketing
Y
Proactive, motivated and driven
Y
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Skills and Aptitudes
Excellent written and oral communication
skills, with a high level of accuracy and
attention to detail
Code: A/F – Application form, I/T – Interview/Test, R – References
Effective Behaviours Framework
The University has identified a set of effective behaviours, which we value and have found to be
consistent with high performance across the organisation. Part of the selection process for this
post will be to assess whether candidates have demonstrably exhibited these behaviours
previously.
Managing self and personal skills:
Willing and able to assess and apply own skills, abilities and experience. Being aware of own
behaviour and how it impacts on others.
Delivering excellent service:
Providing the best quality service to all students and staff and to external customers e.g. clients,
suppliers. Building genuine and open long-term relationships in order to drive up service standards.
Finding innovative solutions:
Taking a holistic view and working enthusiastically and with creativity to analyse problems and
develop innovative and workable solutions. Identifying opportunities for innovation.
Embracing change:
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Adjusting to unfamiliar situations, demands and changing roles. Seeing change as an opportunity
and being receptive to new ideas.
Using resources:
Making effective use of available resources including people, information, networks and budgets.
Being aware of the financial and commercial aspects of the University.
Engaging with the big picture:
Seeing the work that you do in the context of the bigger picture e.g. in the context of what the
University/other departments are striving to achieve and taking a long-term view. Communicating
vision clearly and enthusiastically to inspire and motivate others.
Developing self and others:
Showing commitment to own development and supporting and encouraging others to develop their
knowledge, skills and behaviours to enable them to reach their full potential for the wider benefit of
the University.
Working with people:
Working co-operatively with others in order to achieve objectives. Demonstrating a commitment to
diversity and applying a wider range of interpersonal skills.
Achieving results:
Planning and organising workloads to ensure that deadlines are met within resource constraints.
Consistently meeting objectives and success criteria.
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