VOLUNTEERISM:
The Spark for Sustainable Social Impact
Maren Symonds
March 8, 2013
Topics for Discussion
What is happening with Oregon’s young
children?
What can we expect in the future?
Why does volunteerism matter?
Why should we care about Boomers?
Oregon’s Young Children
Oregon’s Young Children
Black
Asian
Less than
100% FPL
23%
Hispanic
Above
Low
Income
52%
White
Multi-Racial
Native
American
Source: American Community Survey 2010, U.S. Census Bureau
100-200%
of the FPL
25%
Oregon’s Young Children at Risk
• 239K children under age 5
– 143K have risk factors
– 95K may face challenges
with school readiness*
• 5,600+ confirmed reports of
child abuse, age 0-5
Exposure to Risk Factors Among
Young Children in Oregon
0 Risks
40%
1-2 Risks
42%
– 10 fatalities
• 5,025 young children placed
in foster care
* Source: Oregon Early Learning Council
3+ Risks
18%
Source: National Center for
Children in Poverty, 2010
Early Intervention & Prevention Services
Program
Enrollment
Babies First
6,511
Healthy Start
3,523
Early Intervention
2,867
Relief Nurseries
3,251
Early Childhood Special Education
8,418
Early Head Start
1,704
Head Start
6,074
Oregon Pre-Kindergarten
7,290
TOTAL
39,638
Source: 2012 Early Learning Council Comprehensive Children’s Budget
Signs of Hope
• Formation of the Early Learning Council
– Identify gaps, reduce duplication
– Foster collaboration
– Guide public and private spending
– Design/implement result-based accountability
• Proposed increased in State spending
• 2013 State of the Union
• Ready For Kindergarten Collaborative
– MCCCF, All Hands Raised, SVPP
The Future
Modest Population Growth: Ages 0-17
1,000,000
800,000
600,000
400,000
200,000
0
2000
2002
2004
2006
2008
Ages 0-4
2010
2012
Ages 5-17
Source: State of Oregon, Office of Economic Analysis
2014
2016
2018
2020
Increased Diversity: Ages 0-17
Population Growth By Race, 2000-2010
80.0%
60.0%
40.0%
20.0%
0.0%
White
Hispanic Multi-Racial
Asian
Black
-20.0%
Age 0-4
Age 5-17
Source: American Community Survey 2000 & 2010, U.S. Census Bureau
Native
American
Other
Children in Low Income Families by Race
80%
60%
40%
20%
0%
White
Hispanic
Asian
** Low Income = 200% of the federal poverty level.
Source: National Center for Children in Poverty
Black
Native American
Change in Households for Children
100%
7.8%
7.0%
80%
18.6%
9.3%
8.3%
20.3%
60%
Other
Single Dad
Single Mom
40%
66.5%
62.1%
20%
0%
Households with
children under 18:
2000
2010
33.4%
30.1%
Source: American Community Survey 2000 & 2010, U.S. Census Bureau
Married
Risk Factors are Increasing
• English as a second language
• Poverty
• Single parent homes
• Fewer voters have children in the school
system
– Decreased awareness of the issue
– “Not my problem”
Why Volunteerism Matters
Strategic Options
Voters, Advocates
Volunteers,
Parents,
Leaders
Subject
Matter
Experts
Donors, Social
Entrepreneurs
 Public $
Empower
Community
Lower Cost
or Improve
Efficiency
 Private $
Volunteers
Matter !!!
Leverage
Unpaid
Labor
Volunteers,
Parents
Case Study: Public $
• Washington County
– Large population of children; 40% in poverty
– Explored potential for children’s levy, but…
• May 2011: PDX as only ESD of 10 to pass levy
• Nov 2011: BSD local option levy failed
• Parent advocacy is NOT enough
– Only 36% of Washington County households
have children under 18
Case Study: Private $
Family Building Blocks
volunteer-supported
fundraising
• 3 major events
– October luncheon
– March luncheon
– May wine auction
• Reruns for Kids
• Auxiliary
• Net contribution
= $600,000+
Sources of Funding
Federal
Private
State
Case Study:Volunteerism
FAMILY BUILDING BLOCKS
(excluding fundraising)
ACTIVITY
MARKET VALUATION
Classrooms*
$ 116,406
College & Graduate Student Interns*
$ 65,633
Administrative Support
$ 10,630
Work Crews
$ 5,016
High School Interns
$ 3,406
TOTAL (excluding fundraising)
$ 201,091
* $36,299 of these amounts was applied to a matching fund requirement for FBB’s Early Head Start grant.
Case Study:Volunteerism
Volunteer
Management
Cost
Volunteer-Supported
Fundraising
Volunteer
Labor
(Operations)
Case Study: Efficiency, Empowerment
• Tūtū and Me traveling
preschool
– Identify, recruit, help
underserved Native
Hawaiian population
– Supports parents and
grandparents
– Leverages churches
and community
organizations
Why Boomers Matter
Three Avenues of Service
Voters
Donors
Volunteers
Support Early Childhood Development
Significant Growth in 45-64 for 20+ Years
Source: State of Oregon, Office of Economic Analysis, December 2012
Significant Expected Growth for 65-74
Source: State of Oregon, Office of Economic Analysis, December 2012
Promote Grass Roots Advocacy
• Develop messaging for
each generational
cohort
• Educate and engage
community leaders
• Equip employees,
donors, volunteers to
serve as advocates
Private Funding Sources
Corporations
5%
Bequests
8%
Foundations
14%
Individuals
73%
Source: American Association of Fundraising Council
Average Annual Giving By Age
$2,500
$2,000
$1,500
$1,000
$500
$0
Under 25
25-34
35-44
45-54
55-64
Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, September 2012
65+
Volunteerism and Charitable Giving
• 2009 Survey of 1,005 individuals
– Participants
• Average age: 45
• Average household income: $60,000
– Findings
• Volunteerism increases with age, education, and
income
• Active volunteers gave 10x more to charities that
non-volunteers
• Two-thirds of active volunteers donate where they
volunteer
Mean Inheritance for All Boomers
Thousands of (2009) dollars
(by wealth decile)
1200
60%
1000
50%
800
40%
600
30%
400
20%
200
10%
0
0%
1
2
3
4
5
Average lifetime inheritance
Source: MetLife Mature Market Institute, December 2010
6
7
8
9
10
Inheritance as a percent of wealth
Cultivate Individual Donors
• Build connections among
donors
• Provide engaging
volunteer opportunities
– Create “skilled” positions
– Include volunteer-based
fundraising
• Transform volunteers into
donors
• Encourage volunteers and
donors to engage their
networks
Channel Importance
(existing relationship)
84%
Friend
77%
Direct Mail
65%
Email
Social Network 47%
Phone Call
42%
Source: “The Next Generation of American
Giving,” Edge Research, March 2010
Focus on Meaning Increases with Age
Season:
Stage:
Age:
Life Focus:
Spring
Initial personal
development
Summer
Social/vocational
development
20-40
Work
(becoming somebody)
Fall
Inner self/spiritual
development
40-60
Work-Play
(search for meaning)
Winter
Climax of personal
development
60-80+
Reconciliation
(making sense of life)
Birth-20
Play
(learning)
Top Reasons to Volunteer
Help others, make a difference
40%
Contribute to a cause I care about
28%
Use my skills in a productive way
18%
Meet people, make friends
18%
Be involved in my community
8%
Develop new skills, experience
4%
Source: Peter D Hart Research Associates Survey of Aged 55+ Non-Volunteers
Connect Today’s Service
with Oregon’s Future
• Tell the story
– Big picture
– Individual child, family
• Create meaningful
opportunities for
engagement
– Match volunteer skills,
interests with your mission
and needs
– Dare to dream
(“What if… ?”)
• Make the connection
between volunteer
contributions and outcomes
Source: 2012 Early Learning Council Comprehensive Children’s Budget
They’re Counting on Us!