PRINCIPLES OF MARKETING QUIZ DIRECTORY
QUIZ
PI
1A
MK:001
1B
1C
2A
TOPIC
Explain marketing and its importance in a
global economy
LAP/TOPIC
MK Lap 4 - Explain marketing and its
importance in a global economy
PAGES
5-14, 5-15
MK:002
Describe marketing functions and related
activities
MK Lap 1 - Describe marketing functions
and related activities
5-16, 5-17
IM:001
Explain the nature and scope of the marketing
information management function
5-18, 5-19
PM:001
Explain the nature and scope of the
product/service management function
CM:001
Explain the nature and scope of channel
management
IM Lap 2 - Explain the nature and scope
of the marketing information
management function
PM Lap 17 - Explain the nature and
scope of the product/service
management function
CM Lap 2 - Explain the nature and scope
of channel management
PI:001
Pricing
5-24, 5-25
PR:001
Promotion
SE:017
Selling
PI Lap 2 - Explain the nature and scope
of the pricing function
PR Lap 2 - Explain the role of promotion
as a marketing function
SE Lap 117 - Explain the nature and
scope of the selling function
MP:001
Marketing Strategies
MP:003
Market and Market Identification
MP:007
Marketing Plans
5-20, 5-21
5-22, 5-23
5-26, 5-27
5-28, 5-29
MP Lap 2 - Explain the concept of
5-43, 5-44
marketing strategies
MP Lap 3 - Explain the concept of market 5-45, 5-46
and market identification
MP Lap 1 - Explain the nature of
5-47, 5-48
marketing plans
3A
3B
3C
4A
5A
PM:019
Grades and Standards
PM: 020
Warranties and Guarantees
PM:024
PI:002
Product Life Cycle
Factors Affecting Pricing Decisions
CM:003
Channels of Distribution
PM:003
Product Mix
PM:042
Factors That Marketers Use to Position
Products/Services
PM:021
Product/Service Branding
PM:206
Corporate Branding
PR:002
Types of Promotion
PR:003
Elements of the promotional mix
PR:007
Types of advertising media
IM:012
Need for marketing information
IM:184
PM Lap 8 - Describe the uses of grades
and standards in marketing
PM Lap 4 - Explain warranties and
guarantees
Briefing
PI Lap 3 - Explain factors affecting pricing
decisions
CM Lap 1 - Explain the nature of
channels of distribution
5-71, 5-72
PM Lap 3 - Explain the concept of
product mix
Briefing - Factors That Marketers Use to
Position Products/Services
5-81, 5-82
PM Lap 6 - Explain the nature of
product/service branding
PM Lap 10 - Explain the nature of
corporate branding
5-85, 5-86
PR Lap 4 - Explain the types of
promotion
PR Lap 1 - Identify the elements of the
promotional mix
PR Lap 3 - Explain types of advertising
media
5-104, 5-105
IM Lap 12 - Describe the need for
marketing data
Information Monitored for Marketing Decision IM Lap 11 - Identify data monitored for
Making
marketing decision making
5-73, 5-74
5-75, 5-76
5-77, 5-78
5-79, 5-80
5-83, 5-84
5-87, 5-88
5-106, 5-107
5-108, 5-109
5-126, 5-127
5-128, 5-129
5B
5C
6A
7A
IM:010
Marketing Research
IM Lap 5 - Explain the nature of
marketing research
5-131 – 5-132
IM:282
Marketing Research Problems/Issues
5-133 – 5-134
IM:281
Options Businesses Use to Obtain MarketingResearch Data
IM Lap 13 - Discuss the nature of
marketing research problems/issues
IM Lap 15 - Describe options businesses
use to obtain marketing-research data
(i.e., primary and secondary research,
quantitative and qualitative research)
IM:284
Methods Used to Design Marketing-Research
Studies
5-137 – 5-138
IM:285
Sampling Plans
IM:289
Data-Collection Methods
IM Lap 14 - Describe methods used to
design marketing research studies (i.e.,
descriptive, exploratory, and causal)
Discuss the nature of sampling plans
(i.e., who, how many, how chosen)
Describe data-collection methods (e.g.,
observations, mail, telephone, Internet,
discussion groups, interviews, scanners)
SE:062
SE:048
SE:076
Acquire Product Information
Selling Process
Role of Customer Service in Selling
Relationships
SE:932
SE:828
Company Selling Policies
Building a Clientele
Describe the use of technology in the
marketing functions
Final Exam
SE Lap 126 - Explain the selling process
SE Lap 130 - Explain the role of customer
service as a component of selling
relationships
Explain company selling policies
SE Lap 115 – Explain key factors in
building a clientele
5-135 – 5-136
5-139 – 5-140
5-141, 5-142
5-168 – 5-169
5-170 – 5-171
5-172 – 5-173
5-174, 5-175
5-176, 5-177
5-196 – 5-198