PERFORMANCE INDICATORS 1
H
S
B
1
Students should master the following performance indicators
during the project through their research efforts or through
briefings, identified with asterisks. The page numbers for the
planning guide sheets are cited after each statement.
 Explain marketing and its importance in a global economy
(MK:001, MK LAP 4) (CS) (pp. 5-14 – 5-15)*

Describe marketing functions and related activities
(MK:002, MK LAP 1) (CS)
(pp. 5-16 – 5-17)*

Explain the nature and scope of the marketing
information management function (IM:001, IM LAP 2)
(SP) (pp. 5-18 – 5-19)

Explain the nature and scope of the product/service
management function (PM:001, PM LAP 17) (SP) (pp. 520 – 5-21)

Explain the nature and scope of channel management
(CM:001, CM LAP 2) (CS) (pp. 5-22 – 5-23)

Explain the nature and scope of the pricing function
(PI:001, PI LAP 2) (SP)
(pp. 5-24 – 5-25)

Explain the role of promotion as a marketing function
(PR:001, PR LAP 2) (CS) (pp. 5-26 – 5-27)

Explain the nature and scope of the selling function
(SE:017, SE LAP 117) (CS) (pp. 5-28 – 5-29)

Explain legal and ethical considerations in marketing (SP)
(pp. 5-30 – 5-33)