Role Description
Role Title:
Marketing Executive
Directorate:
Communications & Change
Location:
Bircham and London
Reports to:
Marketing Manager
CITB is committed to Safeguarding and promoting the welfare of learners and expects all staff and
volunteers to share this commitment.
Role Purpose:
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The purpose of the role is to co-ordinate the planning, implementation, delivery and review of
communications and marketing campaigns; including targeting and data mining, advertising, direct
marketing, digital communications, marketing research, events, development of collateral, analysis &
review.
Role Accountabilities:
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Supporting the Marketing Manager in the management of corporate campaigns, through keeping
project documentation for example: financial records, risk & issue logs, status & meeting notes and
forward plan updates
Project managing elements of campaigns and ensuring that they are delivered on time, within
budget and to the highest possible quality. These may include any or some of the following;
targeting and data mining, advertising, direct marketing, digital communications, marketing research,
events, development of collateral, analysis & review.
Dealing pro-actively with issues as they arise, reporting on progress and communicating results, and
supporting post project reviews to feed into continuous improvement activity
Day-to-day management of a given project budget, including obtaining and comparing supplier
quotations, raising purchase order requests and tracking spend over the project lifetime
Co-ordinating outsourced activity in line with our procurement strategy and best practice with a
range of suppliers including planning, briefing, identification of appropriate suppliers, project
management, implementation, delivery, communicating results, payment, and review and ensuring
all supplier management information is logged
Writing agency briefs for outsourced work by identifying key points and presenting them clearly and
concisely to allow suppliers to provide quotes and begin work
Evaluating the effectiveness of creative work by commenting on designs and formats, and making
effective suggestions to maximise the impact on the end user
Update and quality control the corporate websites by writing content, uploading content, creating
new pages, adding links, adding images, proofreading pages, seeking approval and publishing to
the staging site
Contributing to the business planning process through proactive input to the development of
strategies, departmental plans, business cases and plans for designated projects, and carrying out
post project reviews
Monitoring performance against target for designated projects, collating results and providing
feedback on the effectiveness and achievements of these projects
Liaising with internal and external customers and stakeholders to support communications &
marketing
Role Description
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Contribute to maintaining corporate reputation by developing and correctly implementing appropriate
branding and visual identity to maximise the impact of deliverables on the customer
Proactively communicate within the team, project teams and across the department to ensure
involvement and engagement in projects and management of risks & issues
Ensuring that relevant aspects of quality procedures are maintained and kept up to date e.g. by
implementing stakeholder recommendations; use of a sign off process
Raising data requests for IS and working to improve data quality through updating relevant systems.
Working to better understand data systems and best practice in their use
Business Impact:
Chief Executive
Communications &
Change Director
Head of
Communications &
Marketing
Campaign Strategy
& Delivery Manager
Marketing Manager
Marketing
Executive
The Marketing Executive contributes through co-ordinating and delivering on parts of the 4 campaigns to
key industry and corporate priorities:
 Positive Image campaign – the industry recruitment challenge
 Cut the Carbon campaign – the industry carbon challenge
 Your CITB campaign – to consensus
 Enterprise campaign - non-levy income generation and the industry productivity challenge
Impacts include:
 Marketing ROI
 New entrant leads
 Internal customer satisfaction
 Employer and stakeholder satisfaction
 Non-levy income generation
Role Description
People Management/Team Leadership:
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No direct reports but is responsible for building effective relationships with external and internal
suppliers in order to ensure projects are delivered to the required standards. This may require
nurturing correct behaviours, improving suppliers’ corporate knowledge and troubleshooting issues.
The role will also liaise with senior stakeholders internally and externally (e.g. Consensus
Federations) to determine requirements and agree a way forward. This may include problem solving
where the co-ordinator will need to identify a solution and sell it in.
Knowledge, Skills and Experience:
Essential
 Degree or equivalent vocational qualification
 Understand the remit of, keep up to date on and be well informed about, corporate policies,
strategies and activities. Use this knowledge to ensure deliverables meet strategic targets and
customer requirements
 Seek opportunities to develop personal skills in terms of specialising in areas such as: digital media,
event management, account management
 Experience at Marketing Assistant or Co-ordinator level (dependant on size of business and breadth
& depth of experience) within a Business-to-Business, Business-to-Consumer or Agency
environment
 Planning and project management skills with the ability to work under pressure and to tight
production schedules, enabling projects to be delivered on time to desired cost and quality
 A customer-centric approach with strong interpersonal skills, particularly networking, influencing and
negotiation
 Ability to identify, support and co-ordinate a wide range of management information to support
strategic activities, planning and departmental performance management and reporting
 Creative thinking with the ability to produce innovative solutions
 Experience of developing and writing communication strategies and plans
 Experience of working with digital communications and new media
 Experience of managing external suppliers
Desirable
 Achieved or working towards CAM, CIM, IDM or equivalent
 Experience of developing, implementing and reviewing processes to achieve best working practice
and improve the efficiency of the department
Communication/Relationships:
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Work with the Marketing Manager and team to understand stakeholder requirements, advising on
the most effective solutions, to share information, report on project progress (or any problems
causing delays) and manage the sign-off of deliverables.
Work with the wider C&M team to support the efficiency and effectiveness of individual projects,
including regular review and benchmarking to develop best practice. There is a need to influence
more senior team members at Management level.
Influencing and co-ordinating project activity across the wider C&M team and with relevant
Role Description
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stakeholders, increasing understanding and buy-in to communications & marketing strategies and
plans.
Establishing and ongoing relationship management of a designated contractor framework to ensure
cost effectiveness is balanced with quality outputs e.g. small design agencies, medium creative
agencies, events, photographers.
Co-ordinate activity with external suppliers, including planning, briefing, implementation and review
of projects and activities.
Consulting relevant internal & external stakeholders, proposing recommendations and solutions e.g.
if budget is not adequate to carry out original plans, or if changing requirements will affect the
schedule.
Influencing middle and senior managers on deciding most appropriate options for campaign outputs.
Requesting information from colleagues in other departments, at staff and management level, e.g.
management information to provide evidence base for campaign strategy.
Decision Making:
Campaign Co-ordinators provide a service to internal stakeholders so must manage their expectations
by balancing their wants and needs. Decisions are likely to have an impact on team colleagues
(workload and processes), internal stakeholders (ability to deliver to their targets and business plan) and
external stakeholders (customers’ requirements).
The role entails all aspects of project management, with day-to-day decisions including:
 How to act on change request to a project by considering impact on time, cost and quality of output
e.g. changing schedule, print methods, format, messaging.
 Prioritising own work: working on a number of projects simultaneously, the job holder will need to
decide which project should take priority, taking into account the impact of late or non-delivery on
colleagues, the stakeholder and external customer.
 Selecting agencies: for example, choosing the most appropriate design agency for a project, taking
into account value for money and quality of output.
 Maintaining budgets: assessing reasonable costs from supplier quotations and negotiating discounts
or additional services.
 Use of branding and visual identities: selecting the most appropriate design and messaging for the
project in order to maximise impact.
 Who should be contacted and when: identifying the most relevant internal stakeholder at all levels of
the business, and deciding on the best approach to gain the desired outcome.
 Review campaign briefs to assess effectiveness and consider additional requirements
Change Management:
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Dealing effectively with issues, reporting on progress and communicating results, and conducting
post project reviews to feed into continuous improvement activity.
Identifying and acting on issues arising from changes to briefs e.g. internal stakeholder’s priorities
now require different messaging or an amendment to a product or service that is to be promoted.
This may require looking for more cost effective deliverables, or suggesting ways of reducing the
schedule.
Constantly monitoring results, ways of working and benchmarks to identify areas for ongoing
improvement to maximise efficiency and effectiveness.
Role Description
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Participating in team strategies to progress business plan and making recommendations if changes
or new approaches are required
Key Competencies
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Works Collaboratively (Level 2)
Drives For Results (Level 2)
Communicating With Impact (Level 2)
Innovation, Change and Agility (Level 2)
Working With Courage & Integrity (Level 2)
Special Conditions/Other Requirements:
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Occasional travel to London or Bircham (depending on where role is located), regional offices and to
event venues (e.g. skills competitions, awards ceremonies, launch events) around the UK.
To promote and uphold the policies, procedures and processes relating to Equality & Diversity within
ConstructionSkills and to challenge through appropriate actions where behaviour falls below
acceptable standards
Role Description
For use by Role Evaluation panel
Contribution Factors:
Functional Knowledge
Knowledge of functional work and activities; function complexity
Business Expertise
Organisational as opposed to technical expertise
Leadership
Nature and breadth of leadership
Problem Solving
Mental agility in analysis, judgment and decision-making
Nature and area of impact Overall level of responsibility and area of impact within the organisation
Interpersonal skills
Role Evaluation:
Level and type of ‘people’ skills
Band: Management / Professional
Grade: E