basketballscotland
Communications & Marketing Executive
Job Description
1
Develop and implement a communications and marketing strategy for the
organisation.
2
Manage the delivery of basketballscotland CashBack for Communities
programme communication and PR
Accountability
3
The post will report to and be line-managed by the Head of Operations
Main Duties
4
The Communications and Marketing Executive
duties:
will perform the following
Communications and Marketing
 Develop and deliver a Communication and Marketing Strategy across
range of online and offline channels
o Manage internal and external communications to ensure focussed
and consistent messaging and tone
o Maximise the use of the current CRM system to improve
communication and loyalty
o Develop and maintain media relations at local and national level,
leading the creation of a PR contact database to enhance
basketballscotland profile
o Plan the production, scheduling and distribution of all online
communications including e-newsletters, surveys and press
releases to support the basketballscotland message
o Manage the redevelopment of the basketballscotland website



Continually develop the basketballscotland brand
o Lead the production and effective distribution of marketing
materials
o Plan and deliver marketing and communications for major events
and programmes
o Maximise resources to increase awareness of the sport and
organisation, including by working with clubs to improve their
marketing
Ensure the provision of monthly reports and analysis for online and
offline communications activity to identify opportunities and improve
effectiveness
Manage a budget in relation to Communications and Marketing, creating
innovative solutions to operate initiatives at minimum cost.
Partnerships and Sponsorship
 Define, develop and implement a Communications Plan which allows the
basketballscotland Communities Team to fulfil Cash Back for
Communities requirements
 Manage relationships and activation for a range of partners, sponsors
and membership partners
 Provide support to ensure sponsorship obligations are met
 Actively pursue new commercial and membership partnerships
General
 Perform other duties as required to support the development of the
organisation
Key Deliverables
5
The key challenge of this role is to improve marketing and communications
across the organisation.
Person Specification
6
The Person Specification for this position is detailed in the table below
Application Details
7
Interested candidates should complete the Application Form which can be
found at www.basketballscotland.co.uk
8
Closing Date is 9am on Monday 1 June 2015
Late applications will not be considered. Applicants will be notified within one
week of closing if they are required for interview. It is anticipated that
interviews will be conducted during week beginning 8 June 2015.
Contact
9
Applications should be marked ‘Private and Confidential’ and preferably emailed to: hr@basketball-scotland.com
Alternatively, applications can be mailed to:
Human Resources
basketballscotland
Caledonia House
South Gyle
Edinburgh
EH12 9DQ
Communications and Marketing Executive
Candidate Specification
FACTORS
Qualifications and Experience
ESSENTIAL
A professional qualification or degree
in a marketing-related field
DESIRABLE
A professional
marketing
or
Qualification and experience of
utilising Content Management
Systems
a minimum of two years’ professional
experience in a marketing and
communication role
Knowledge, Skills and Abilities
Demonstrable experience of
creating/managing communication
strategies
Previous experience of creating
content specifically for online
platforms
qualification
in
Knowledge of digital marketing
Influence culture
Experience using photo-shop or
similar
Ability to produce and edit video
content
Ability to develop engaging content.
Ability to influence and manage a
range of partners and stakeholders,
including colleagues and managers
Ability to plan, prioritise and manage
a busy workload.
Ability to maintain positive
relationships with a variety of
stakeholders
Experience in producing enewsletters
Experience in volunteer
management
Experience of developing a brand
Experience of managing
corporate relationships
Knowledge of basketball
Disposition and Personal
Qualities.
Ability to work under pressure
Ability to work under your own
initiative.
Ability to manage multiple projects
Exceptional attention to detail and
pride in ensuring high quality service
Ability to develop report quickly and
build relationships
The ability to show initiative, problem
solving and a focus on achieving
results
Self motivated, energetic and
enthusiastic
Ability to lead others and to
influence culture change
Passion for sport
COMMUNICATIONS AND MARKETING EXECUTIVE
PRELIMINARY TERMS AND CONDITIONS
Duration
This position will be appointed on permanent contract, subject to continuous
funding
Hours of work
Full Time – 37.5 Hours per week. The hours or work are flexible around the
requirements of the post.
Salary
The salary for this position is £18,000 - £23,000 per annum. Starting salary
will be dependent on qualifications and experience.
Annual Leave
Annual leave entitlement is 22 days, increasing to 25 after 1 year of service.
In addition there is an annual public holiday entitlement of 10.5 days.
Pension
basketballscotland does not currently contribute to an Employers’ Pension
Scheme. Under new Statutory Regulations, contributions will be made
according to the criteria laid out as per Pension Act 2008 and The Pension
Regulator.
Place of work
This post will be based at basketballscotland’s offices, Caledonia House,
South Gyle, Edinburgh EH12 9DQ.

subject to negotiation and final agreement