Made in Colorado

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The Voice of Rocky Mountain

Makers & Manufacturers

www.companyweek.com

Why focus on making and manufacturing?

o Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’12-

’13 o Demand for Made in America/Made in Colorado will grow, driven by sustaining macro-and-regional economic trends.

• Lower energy costs

• Rising offshore labor costs

• Reality of changing labor market for young-professionals: business start-ups are again practical and cool o The importance goods-producing companies is now conventional wisdom in the economic narrative.

• 400,000 government employees in Colorado, 135,000 in manufacturing – the state’s largest non-service sector. o A new generation of makers and manufacturers is energizing the industry

– technology is fundamentally changing it. Manufacturing is becoming a more progressive brand.

Why focus on making and manufacturing?

o Colorado has an opportunity to lead a sustained mfg recovery – and already is in some cases:

• Strength in traditional sectors like aerospace

• Key industry sectors exploding in popularity: o Recreation and leisure – outdoor sports o Natural foods and sustainable ag o Micro-brewing and spirits o More o There’s high interest in the companies, people, and products of CO mfg – and in the collective status of the industry

• Made in Colorado o There’s high interest in cross-industry connectivity and collaboration

• CAMA, CAMT, www.Elihuu.com

, www.mfg.com

, all building datadriven tools to meet facilitate cross-industry connections o Business media is currently service-centric. Coverage is hit-and-miss – but media can play a key role storytelling, providing regular commentary and analysis, and reporting on key challenges

What is CompanyWeek?

• Digital media – a weekly e-newsletter and content hub at www.companyweek.com

• Weekly profiles of Colorado makers and manufacturers: o Industrial and contract manufacturing o Aerospace o Food & Beverage o Recreation o Energy & Environmental o Fashion & Arts o Bioscience & Medical o Software and Media o Transportation and logistics o Electronics

• Commentary and analysis from industry and trade, business and education, public sector voices

• Connectivity tools including portals to manufacturing

RFP and RFQ lists and forms

Who’s the Audience?

• MFG - Makers and manufacturers o +12,000 Colorado-based companies o Visionaries, executives and operations professionals, sales and marketing

• MFG Supply-chain and business partners – current and prospective

• MFG Service-providers o Technology, professional services, equipment and logistics, banking and finance

• Business & Trade o Enthusiasts and entrepreneurs, chambers of commerce and development professionals

• Education

• Government and policy pros – interested in growing and sustaining a new manufacturing base

Media Model

• Audience will be developed through partnerships with local business and economic development – to ensure editorial reach and preferred access o Denver-metro, Colorado Springs/Pueblo, Northern

Colorado, Steamboat/GJ/Durango, Eagle/Pitkin Cty,

Eastern Plains

• Events – awards, education, and training – will provide both virtual and in-person interaction to facilitate connections and

BUILD community

• Original research will be developed and sustained through reader interaction – to meet the demand for actionable intelligence

• Funds will be derived from digital and event advertising and sponsor opportunities

Advertising and Sponsorships

• E-newsletter and website display advertising o Banner units

• Leaderboard and rectangle (both newsletter and web) o 300x250 and 729x90

• Content placement – sponsor slots o Special Reports – upload white-papers or other content – hosted at www.companyweek.com

or linked from directory page. o ‘Profile’ Mix - content briefs interspersed with weekly maker and manufacturer profiles – labeled as ‘Sponsor Content’.

• Made & Manufactured o Leverage your social content – post logos, photos, product information, threads at www.companyweek.com

. o GLOBAL /MFG – Marketplace of best-of-manufacturing sold in Colorado and the region

Advertising and Sponsorships

Events

o Industry-related, magazine and partner events in search of sponsors:

Pikes Peak Made – A celebration of products made in the Colorado

Springs/Pueblo region o Fall 2013

Manufacturing West – Celebration of Western Slope M&M o Spring 2014

• NoCo Maker’s Faire – Most Disruptive Technology Award o Saturday, October 5, 10 am – 6 pm

Made in Colorado – in concert with ColoradoBiz o Spring 2014

Contact

Editorial

o Company Profiles

• Eric Peterson, Editor o General inquires

• Mike Taylor, Editor epeterson@companyweek.com

mtaylor@companyweek.com

Advertising & Sponsorships

o Display advertising o Event Sponsorships o Content placement

• Bart Taylor, Publisher btaylor@companyweek.com

Business

o Other inquiries

• Bart Taylor, Founder/Publisher 303-888-2832

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