www.companyweek.com
o Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’12-
’13 o Demand for Made in America/Made in Colorado will grow, driven by sustaining macro-and-regional economic trends.
• Lower energy costs
• Rising offshore labor costs
• Reality of changing labor market for young-professionals: business start-ups are again practical and cool o The importance goods-producing companies is now conventional wisdom in the economic narrative.
• 400,000 government employees in Colorado, 135,000 in manufacturing – the state’s largest non-service sector. o A new generation of makers and manufacturers is energizing the industry
– technology is fundamentally changing it. Manufacturing is becoming a more progressive brand.
o Colorado has an opportunity to lead a sustained mfg recovery – and already is in some cases:
• Strength in traditional sectors like aerospace
• Key industry sectors exploding in popularity: o Recreation and leisure – outdoor sports o Natural foods and sustainable ag o Micro-brewing and spirits o More o There’s high interest in the companies, people, and products of CO mfg – and in the collective status of the industry
• Made in Colorado o There’s high interest in cross-industry connectivity and collaboration
• CAMA, CAMT, www.Elihuu.com
, www.mfg.com
, all building datadriven tools to meet facilitate cross-industry connections o Business media is currently service-centric. Coverage is hit-and-miss – but media can play a key role storytelling, providing regular commentary and analysis, and reporting on key challenges
• Digital media – a weekly e-newsletter and content hub at www.companyweek.com
• Weekly profiles of Colorado makers and manufacturers: o Industrial and contract manufacturing o Aerospace o Food & Beverage o Recreation o Energy & Environmental o Fashion & Arts o Bioscience & Medical o Software and Media o Transportation and logistics o Electronics
• Commentary and analysis from industry and trade, business and education, public sector voices
• Connectivity tools including portals to manufacturing
RFP and RFQ lists and forms
• MFG - Makers and manufacturers o +12,000 Colorado-based companies o Visionaries, executives and operations professionals, sales and marketing
• MFG Supply-chain and business partners – current and prospective
• MFG Service-providers o Technology, professional services, equipment and logistics, banking and finance
• Business & Trade o Enthusiasts and entrepreneurs, chambers of commerce and development professionals
• Education
• Government and policy pros – interested in growing and sustaining a new manufacturing base
• Audience will be developed through partnerships with local business and economic development – to ensure editorial reach and preferred access o Denver-metro, Colorado Springs/Pueblo, Northern
Colorado, Steamboat/GJ/Durango, Eagle/Pitkin Cty,
Eastern Plains
• Events – awards, education, and training – will provide both virtual and in-person interaction to facilitate connections and
BUILD community
• Original research will be developed and sustained through reader interaction – to meet the demand for actionable intelligence
• Funds will be derived from digital and event advertising and sponsor opportunities
• E-newsletter and website display advertising o Banner units
• Leaderboard and rectangle (both newsletter and web) o 300x250 and 729x90
• Content placement – sponsor slots o Special Reports – upload white-papers or other content – hosted at www.companyweek.com
or linked from directory page. o ‘Profile’ Mix - content briefs interspersed with weekly maker and manufacturer profiles – labeled as ‘Sponsor Content’.
• Made & Manufactured o Leverage your social content – post logos, photos, product information, threads at www.companyweek.com
. o GLOBAL /MFG – Marketplace of best-of-manufacturing sold in Colorado and the region
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o Industry-related, magazine and partner events in search of sponsors:
• Pikes Peak Made – A celebration of products made in the Colorado
Springs/Pueblo region o Fall 2013
• Manufacturing West – Celebration of Western Slope M&M o Spring 2014
• NoCo Maker’s Faire – Most Disruptive Technology Award o Saturday, October 5, 10 am – 6 pm
• Made in Colorado – in concert with ColoradoBiz o Spring 2014
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o Company Profiles
• Eric Peterson, Editor o General inquires
• Mike Taylor, Editor epeterson@companyweek.com
mtaylor@companyweek.com
•
o Display advertising o Event Sponsorships o Content placement
• Bart Taylor, Publisher btaylor@companyweek.com
•
o Other inquiries
• Bart Taylor, Founder/Publisher 303-888-2832