Solutions and Strategy
University of North Carolina Wilmington
Jeremy Brown, Andrew Murray, and Giovanni Simpson
President, Board of Trustees, and town
representatives. Our mission is to address the
problems among the community members
and university students.
Define the problem
 As Sunnyvale University has grown, it has slowly
encroached upon its local New England town. This
encroachment has caused a fray in symbiotic
relationship between the two entities and disrupted
the genteel fabric of the community in several
ways. The town leaders have approached the
University to demand solutions to student conduct
within the town’s borders.
Committee findings and
proposal
 Using student participation to address the
problems since regular emails have failed.
 Integrating town officials, community
members and students in joint roles of
responsibility to solve present and future
issues.
Anticipated Results
 This will create more student awareness of
the local community issues as well as
enhance the community’s connection with
students. Both will help diffuse community
resentment through developing a greater
community/university relationship.
Student based Strategy
 Student conduct is the primary source of
the problem, therefore most of our focus
will be on initiating and completing action
items within the student affairs
department.
 We will implement a three phased plan
named “Student Solutions, Student
Participation, and Student Development”.
Student Solutions
 Solicit Student Ideas for solutions through
social media
 Prize Giveaway
 “Partnerships that have been successful
and that have enjoyed longevity are
usually quick to embrace the benefits of
technology.”
The Innovation Journal: The Public Sector Innovation Journal, Vol. 10(2),
article 20.
Definition of social media
 Social Media
 noun plural but singular or plural in construction
 Definition of SOCIAL MEDIA
 : forms of electronic communication (as Web sites
for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and other
content (as videos)
http://www.merriam-webster.com/dictionary/social%20media
Social media outlets
http://www.marketingcharts.com/wp/interactive/top-10-socialnetworking-websites-forums-january-2013-26744/
Student Participation
Students participation/student-town
involvement
Choose best ideas & empower
students to help implement them
Policing and Cleaning
Sestercentennial team
Student Development
 Creation of permanent student/town committee charged
with creating a well-orchestrated on-going strategy to
address these, and future issues.
 Create a town council and campus connection using
WebEx to make town council meetings available to
students.
 Provide internships in town government to further
develop community and student relationships.
 http://www.youtube.com/watch?v=V89FyNyrS2k
Perry’s theory of Intellectual
and Ethical Development
 Perry’s scheme (1968)
 The Perry scheme is a model for understanding how
college students “come to know, the theories and beliefs
they hold about knowing, and the manner in which such
epistemological premises are a part of and an influence
on the cognitive processes of thinking and reasoning.”
 Fundamental to the Perry scheme is a student’s ninestage progression from dualist to relativist
epistemologies. Learners move from viewing truth in
absolute terms of Right and Wrong (obtained from
“Good” or “Bad” Authorities) to recognizing multiple,
conflicting versions of “truth” representing legitimate
alternatives.
Kohlberg’s theory of Moral
Development
 Lawrence Kohlberg (1981) - THEORY OF
MORAL DEVELOPMENT
 Cognitive component of moral behavior
 Representing “the transformations that occur in a
person’s form or structure of thought” (Kohlberg &
Hersh, 1977, p. 54) with regard to what is viewed
as right or necessary.
Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research,
and practice (2 ed.). San Francisco: Jossey-Bass.
Kohlberg, L., & Hersh, R. H. (1977). Moral development: A review of the theory. Theory into Practice, 16, 53-59.
Kohlberg cont.
 Three Levels; Six Stages Preconventional Students are
not concerned about social norms, unaware of social
norms, individuals’ personal interest that matter
 Stage 1: Hereronomous Morality
 Follows the rules and does not harm others
 Actions based on avoidance of punishment and superior
authority
 Stage 2: Individualistic, Instrumental Morality
 Self-interest determine whether they follow rules
 Understand others needs and interest and willing to
compromise or agree
 Focused on the “me” mentality but works to minimize the
negative consequences
Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and
practice (2 ed.). San Francisco: Jossey-Bass.
Kohlberg, L., & Hersh, R. H. (1977). Moral development: A review of the theory. Theory into Practics, 16, 53-59.
Kohlberg cont.
 Conventional More interaction with peers
 Identify with rules and expectations
 Students become more socially aware, happen before they get to
college but many of the students are struggling in the third and
fourth stage
 Stage 3: Interpersonally Normative Morality
 Meeting expectations of appropriate social roles
 Concern with making sure they maintain the “good person” view
 Generalized social perspective does not exist
 Stage 4: Social System Morality
 Viewed consistent set of rules and procedures for all people
 “Right is defined as upholding the laws established by society and
carrying out the duties agreed on” (p. 104).
 Behavior maintains the system and social obligations
Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and
practice (2 ed.). San Francisco: Jossey-Bass.
Kohlberg, L., & Hersh, R. H. (1977). Moral development: A review of the theory. Theory into Practics, 16, 53-59.
Kohlberg cont.
 Postconventional or Principled Individuals make their own
choices, understanding the views of other people but make their
own decisions
 Stage 5: Humans Rights and Social Welfare Morality
 “Promote fundamental human rights and values” (p. 104).
 “Freely entered social contract to protect members’ rights and
ensure the welfare of all” (p.104).
 Agreements determine the obligations of relationships of the
individual
 Stage 6: Morality of Universalizable, Reversible, and
Prescriptive General Ethical Principles
 Morality focuses on the equal consideration of others in all aspects in
the situation
 Actions and decisions are based on generally accepted principles of
all situations (i.e. equality for mankind/human rights)
 Typically not reached by students
Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research,
and practice (2 ed.). San Francisco: Jossey-Bass.
Kohlberg, L., & Hersh, R. H. (1977). Moral development: A review of the theory. Theory into Practics, 16, 53-59.
Kohlberg’s and Perry’s Theory in
Social Media
Perry’s theory and social media both influence the way
students cognitively develop and reason. Both also impact
the ways that students think and understand, especially in
the university environment.
Kohlberg’s theory directly correlates to social media,
especially in the ways that transformations occur in a
person’s form or structure of thought.
While social media allows any person to create, share, and
exchange information and ideas, the thoughts and
engagement within people in this digital environment
connects to many other theories.
Sources
 Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., &
Renn, K. A. (2010). Student development in college:
 Theory, research, and practice (2 ed.). San Francisco:
Jossey-Bass.
 Kohlberg, L., & Hersh, R. H. (1977). Moral development: A
review of the theory. Theory into Practics, 16, 53-59.
 The Innovation Journal: The Public Sector Innovation
Journal, Vol. 10(2), article 20.
 http://educationaden.50webs.com/images/piaget.jpg
 http://www.marketingcharts.com/wp/interactive/top-10social-networking-websites-forums-january-2013-26744
 http://www.merriamwebster.com/dictionary/social%20media