Sarah Haley MINNEAPOLIS | SAINT PAUL [contact] sarah@pepperwild.com [online portfolio] www.pepperwild.com professional experience DESIGNER, DEVELOPER & CREATIVE DIRECTOR october 2013 – present Star Tribune: Internal Agency & Sales Development Team Lead Designer for Star Tribune’s internal agency, and Creative Director for outside contractors Works exclusively on campaigns for top 50 clients, averaging $25-$100k+ per campaign Design and develop out-of-the-box creative ad solutions (new ad types, games, quizzes, contests, branding…) WEB DESIGNER may 2012 – october 2013 Atterro Human Capital Group: Marketing Design, code, test and send personalized email marketing campaigns (locally & nationally) Develop automated drip campaigns through Marketo email marketing software Handle all digital marketing content and campaigns for seven different brands (B2B & B2C) WEB DESIGNER & DEVELOPER july 2007 – may 2012 Star Tribune: Digital Media Design and develop advertising and marketing content for editorial, advertising, and company products Code, test, and send regular emails to audiences of up to 800,000 subscribers Create promotional campaigns for both internal and external clients (locally & nationally) INTERACTIVE MULTIMEDIA FLASH DESIGNER january 2006 – august 2006 California State University, Chico: Admissions Concept visual and informational content Create Flash multimedia promotional campaigns targeting prospective and current students Conduct interviews and lead department meetings WEB DESIGNER & DEVELOPER august 2003 – june 2007 Minnesota State University Moorhead: Web Team Create, design and maintain University-related websites Maintain and update webpage content Implement new CMS (Savvy) across current website technical qualifications Adobe Creative Cloud Software // expert HTML5 // expert CSS3 // expert jQuery // implementer Mobile & Responsive Design // expert Sarah Haley MINNEAPOLIS | SAINT PAUL [contact] sarah@pepperwild.com [online portfolio] www.pepperwild.com awards & achievements 2010 winner of Upickem’s national Best Contests of 2010 2009 winner of Upickem’s national Best Photo Contest 2008 finalist for Media Innovation’s Best Digital Advertising Program for HPE Campaign Top 20 Finalist in the Global Solutions Sustainability Flash Contest 2006 education MINNESOTA STATE UNIVERSITY MOORHEAD Moorhead, MN Bachelor of Science in Graphic Communications with an emphasis in Multimedia Design honors Summa Cum Laude Dean’s List Honor’s Apprentice Scholarship Cumulative GPA: 3.86 CALIFORNIA STATE UNIVERSIY CHICO Chico, CA (for one year as a participant of the National Student Exchange) Chico, CA happy clients & thankful co-workers STAR TRIBUNE’S TASTE 40TH ANNIVERSARY Working effectively to launch this promotion on time, Sarah designed functional and creative promotional banners and promotional pages for Half Price Deals. The promotion featured over 20 restaurants selling half priced gift cards. The Taste 40th promotion brought in over $53,000 in revenue for the month of October, and $10,000 within the first 4 hours which shows the importance of the on time launch. -- Nate Paul, Product Manager, Digital Media VIKINGS HOMEPAGE EXPERIENCE Sarah pulled together a really great HPE campaign for Access Vikings/Coldwell Banker on a tight timeline, and with many rounds of changes. Way to go Sarah! -- Jennifer Rensenbrink, Designer, Digital Media WEDDING PHOTO SUBMISSION CONTEST Thanks Sarah for helping me get the Wedding contest creative under control. Sarah repeatedly brought to my attention details regarding our promotional pieces to make them even better. Thank you Sarah for your proactive approach and careful attention to detail, I really appreciate it. -- Ann Kendall, Project Manager, Digital Media NAA CONFERENCE SPEC WORK Thanks to Sarah for completing several rush job tickets for new ad concepts that Dan Krolczyk pitched at Sarah Haley MINNEAPOLIS | SAINT PAUL [contact] sarah@pepperwild.com [online portfolio] www.pepperwild.com the NAA conference in fabulous Las Vegas. One of the concepts, the style scroller, has since been updated for pitches to Mall of America and Target. In total, the 3 designers completed 12 new concepts in just a few days. -- Lisa Gira, Product Development Director, Digital Media STARTRIBUNE.COM/CARS HOMEPAGE EXPERIENCE Sarah displayed extra effort and resilience during the trouble shooting of the Cars Home Page Experience. -- Gyula Czinano, Designer, Digital Media A RISING STAR Sarah Girard can always turn around innovative designs and ad copy, no matter how compressed the timeline. Her work ethic is unmatched; she can handle a surprising volume and variety of work, while keeping all of the details as well as her priorities in order. Sarah is a rising star in the world of web design. -- Jennifer Rensenbrink - Designer, Digital Media VIKINGS REDESIGN I know you were heavily involved in getting Vikings pieces into production. I was beyond swamped and the help you and Jennifer provided was critical to getting the thing out the door on time. Thanks so much for that! -- Jamie Hutt - Design Editor NEW PRODUCT IDEAS FOR HOMEPAGE EXPERIENCE CAMPAIGNS Sarah, these look fantastic. As always, thanks for the great creative! -- Sean Haley - Sales Development Director, Advertising TARGET INTERACTIVE DEMO “RUSH JOB” Sarah, I really appreciate you working on this soooo fast! The RFP came in this morning with a due date EOB today! Great work. We have a big opportunity for Target in “out-of-the-box” concepts and big $$$’s...You all make us look good out there! Keep up the good work!” -- Michelle Beckrich - Senior Account Manager for National & Majors KUDOS “Awesome. You guys are fast!” -- Adam Thompson - Sales Manager for National & Media Sales INTERACTIVE PRODUCT DEMO FOR MALL OF AMERICA Sarah, you are a ROCK star! One of the clients will buy this “Cool Concept”! Thank you so very much! -Michelle Beckrich - Senior Account Manager for National & Majors references *available upon requests