Sarah Haley
MINNEAPOLIS | SAINT PAUL
[contact] sarah@pepperwild.com
[online portfolio] www.pepperwild.com
professional experience
DESIGNER, DEVELOPER & CREATIVE DIRECTOR october 2013 – present
Star Tribune: Internal Agency & Sales Development Team
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Lead Designer for Star Tribune’s internal agency, and Creative Director for outside contractors
Works exclusively on campaigns for top 50 clients, averaging $25-$100k+ per campaign
Design and develop out-of-the-box creative ad solutions (new ad types, games, quizzes, contests, branding…)
WEB DESIGNER may 2012 – october 2013
Atterro Human Capital Group: Marketing
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Design, code, test and send personalized email marketing campaigns (locally & nationally)
Develop automated drip campaigns through Marketo email marketing software
Handle all digital marketing content and campaigns for seven different brands (B2B & B2C)
WEB DESIGNER & DEVELOPER july 2007 – may 2012
Star Tribune: Digital Media
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Design and develop advertising and marketing content for editorial, advertising, and company products
Code, test, and send regular emails to audiences of up to 800,000 subscribers
Create promotional campaigns for both internal and external clients (locally & nationally)
INTERACTIVE MULTIMEDIA FLASH DESIGNER january 2006 – august 2006
California State University, Chico: Admissions
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Concept visual and informational content
Create Flash multimedia promotional campaigns targeting prospective and current students
Conduct interviews and lead department meetings
WEB DESIGNER & DEVELOPER august 2003 – june 2007
Minnesota State University Moorhead: Web Team
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Create, design and maintain University-related websites
Maintain and update webpage content
Implement new CMS (Savvy) across current website
technical qualifications
Adobe Creative Cloud Software // expert
HTML5 // expert
CSS3 // expert
jQuery // implementer
Mobile & Responsive Design // expert
Sarah Haley
MINNEAPOLIS | SAINT PAUL
[contact] sarah@pepperwild.com
[online portfolio] www.pepperwild.com
awards & achievements
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2010 winner of Upickem’s national Best Contests of 2010
2009 winner of Upickem’s national Best Photo Contest
2008 finalist for Media Innovation’s Best Digital Advertising Program for HPE Campaign
Top 20 Finalist in the Global Solutions Sustainability Flash Contest 2006
education
MINNESOTA STATE UNIVERSITY MOORHEAD
Moorhead, MN
Bachelor of Science in Graphic Communications with an emphasis in Multimedia Design
honors
Summa Cum Laude
Dean’s List
Honor’s Apprentice Scholarship
Cumulative GPA: 3.86
CALIFORNIA STATE UNIVERSIY CHICO
Chico, CA (for one year as a participant of the National Student Exchange)
Chico, CA
happy clients & thankful co-workers
STAR TRIBUNE’S TASTE 40TH ANNIVERSARY
Working effectively to launch this promotion on time, Sarah designed functional and creative
promotional banners and promotional pages for Half Price Deals. The promotion featured over 20
restaurants selling half priced gift cards. The Taste 40th promotion brought in over $53,000 in revenue
for the month of October, and $10,000 within the first 4 hours which shows the importance of the on
time launch. -- Nate Paul, Product Manager, Digital Media
VIKINGS HOMEPAGE EXPERIENCE
Sarah pulled together a really great HPE campaign for Access Vikings/Coldwell Banker on a tight
timeline, and with many rounds of changes. Way to go Sarah! -- Jennifer Rensenbrink, Designer, Digital Media
WEDDING PHOTO SUBMISSION CONTEST
Thanks Sarah for helping me get the Wedding contest creative under control. Sarah repeatedly brought
to my attention details regarding our promotional pieces to make them even better. Thank you Sarah
for your proactive approach and careful attention to detail, I really appreciate it. -- Ann Kendall, Project
Manager, Digital Media
NAA CONFERENCE SPEC WORK
Thanks to Sarah for completing several rush job tickets for new ad concepts that Dan Krolczyk pitched at
Sarah Haley
MINNEAPOLIS | SAINT PAUL
[contact] sarah@pepperwild.com
[online portfolio] www.pepperwild.com
the NAA conference in fabulous Las Vegas. One of the concepts, the style scroller, has since been
updated for pitches to Mall of America and Target. In total, the 3 designers completed 12 new concepts
in just a few days. -- Lisa Gira, Product Development Director, Digital Media
STARTRIBUNE.COM/CARS HOMEPAGE EXPERIENCE
Sarah displayed extra effort and resilience during the trouble shooting of the Cars Home Page
Experience. -- Gyula Czinano, Designer, Digital Media
A RISING STAR
Sarah Girard can always turn around innovative designs and ad copy, no matter how compressed the
timeline. Her work ethic is unmatched; she can handle a surprising volume and variety of work, while
keeping all of the details as well as her priorities in order. Sarah is a rising star in the world of web
design. -- Jennifer Rensenbrink - Designer, Digital Media
VIKINGS REDESIGN
I know you were heavily involved in getting Vikings pieces into production. I was beyond swamped and
the help you and Jennifer provided was critical to getting the thing out the door on time. Thanks so
much for that! -- Jamie Hutt - Design Editor
NEW PRODUCT IDEAS FOR HOMEPAGE EXPERIENCE CAMPAIGNS
Sarah, these look fantastic. As always, thanks for the great creative! -- Sean Haley - Sales Development Director,
Advertising
TARGET INTERACTIVE DEMO “RUSH JOB”
Sarah, I really appreciate you working on this soooo fast! The RFP came in this morning with a due date
EOB today! Great work. We have a big opportunity for Target in “out-of-the-box” concepts and big
$$$’s...You all make us look good out there! Keep up the good work!”
-- Michelle Beckrich - Senior Account Manager for National & Majors
KUDOS
“Awesome. You guys are fast!” -- Adam Thompson - Sales Manager for National & Media Sales
INTERACTIVE PRODUCT DEMO FOR MALL OF AMERICA
Sarah, you are a ROCK star! One of the clients will buy this “Cool Concept”! Thank you so very much! -Michelle Beckrich - Senior Account Manager for National & Majors
references
*available upon requests