Heidi Driedger
Additional Readings___________________________________________________
1. *Global Femininities: Consumption, Culture and the Significance of Place*
- This article explores young women’s interactions with global culture and the influence
globalized media products have on their lives. These researchers suggest that cultural
studies of music, television, and media technologies offer ways of understanding the
performance of gender.
- Kehily, M.J., & Nayak, A. (2008). Global femininities: consumption, culture and the
significance of place. Discourse: Studies in the Cultural Politics of Education, 29 (3),
325-342.
2. Culture Goes Global
- Some people fear that globalization will destroy cultural diversity, resulting in a world
ruled by American exports. America has maintained high export productions, and low
import consumption, but not for long; American childhood has increasingly been shaped
by Asian cultural imports (Pokemon, Power rangers, etc).
- Jenkins, H. (2001). Culture goes global. Technology Review, 104 (6), 89.
3. Globalization and Popular Culture
- Many complain that this “popular culture” form of globalization is actually
Americanization, because the United States is undoubtedly the biggest producer of
popular culture goods. Globalization enables the distribution of these products, and
therefore American culture.
- Globalization 101. Globalization and popular culture. Web. September 27, 2010.
4. McDonalds in Questions: The Limits of the Mass Market
- Mass-produced and mass-marketed commodities have gradually replaced traditional folk
culture. This type of mass culture is usually undesired by the general public because it is
mass produced by entrepreneurs that are only in it for the money. The growth of
consumer society and the rise of the mass media have significantly reduced the diversity
and richness of cultural forms, a concept welcomed by some, but rejected by many.
- Stillman, T. (2003). McDonald’s in question: the limits of the mass market. American
Behavioural Scientist, 47 (2), 107-118.
5. Chaotic: Globalization, the Media and American Popular Culture
- Media and pop culture are the mediums through which we see our country and the only
way other countries see us. Pop culture is how we define America and now because of
globalization, it is how the world defines us. However; our pop culture is lacking in
intelligent stimulation and morality, making us look bad; the image of America has been
compromised. America needs to take advantage of their influence of the world culture
and use it to expose problems and promote the diversity and respect of other cultures,
rather than focusing only on global appeal.
- Berardi, M, D. (2006). Chaotic: globalization, the media and American popular culture.
Retrieved from
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Heidi Driedger
6. Transnational Popular Culture and the Global Spread of the Global Rastafarian
Movement
- Reggae has spread through the mass media and the electronic communications industry
far beyond the borders of its homeland. Reggae music has been the primary means for
spreading the religion and culture of Rastafari beyond its homeland borders.
- Savishinsky, N.J. (1994). Transnational popular culture and the global spread of the
Jamaican Rastafarian movement. New West Indian Guide, 68 (3), 259-281.
7. MTV: The Medium was the Message
- Music television continues to be a powerful cultural force and has had an immediate
impact on popular music, visual style, and culture. Music videos are a type of
advertisement for cultural products including films, film soundtracks, recorded music,
live concerts, and fashion. The omnipresence of music videos has increased global
demand for these products.
- Jones, S. (2005). MTV: the medium was the message. Critical Studies in Media
Communication, 22 (1), 83-88.
8. Globalization and Identity: the Discourse of Popular Music in the Caribbean
- Compared to other cultural forms, popular music travels better; recorded music travels
faster than a book, a play, a movie, and is easier to pirate, reproduce, and consume. As a
product of mass commercial culture, popular music is far more accessible to audiences
than a printed text or a live performance.
- Tandt, C. (2006). Globalization and identity: the discourse of popular music in the
Caribbean. Critical Studies, 14, 75-88.
9. Non-verbal Language in Cross Cultural Communication
- All cultures use non-verbal communication, but the meanings of nonverbal
communication vary across each culture. These differences may cause
misunderstandings between people from different cultures if they misinterpret these
nonverbal symbols.
- Wang, D. (2007). Nonverbal language in cross-cultural communication. Sino-US English
Teaching, 4 (10), 66-70.
10. A European Considers the Influence of American Culture
- European government are concerned that their cultural uniqueness is diminishing and fear
that most of their audience have already been lost to American products. They view this
concern as “American cultural imperialism”; however, this term is inadequate. This
expansion may simply be the spread of modernity; a result of decreasing local cultures
and not of cultural expansion, it’s not America’s fault.
- Gienow-Hecht, J. (2006). A European considers the influence of American culture.
EJournalUSA.