EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER: ECO/10/277233 24 Months Meeting - Tirane, October 1st, 2013 24 Months Meeting – Tirane, October 1st, 2013 Agenda TIME 9:00 ITEM RESPONSIBLE Welcome ACA Presentation of the workprogram: progress for the active WPs: WP1: Project Management Task 2.4: Scale up of manufacturing process 9:15 WP2WP3WP4WP5 CETMA MOTULAB/PANDORA/CETMA Task 3.2/3.4 Validation activities progress TRE/ACCIONA Task 4.2: LCA - progress TRE Task 5.2 : Exploitation activities WP6 CETMA/ALL Task 5.3 : Business Plan - progress CETMA Task 6.7, 6.8, 6.9 : Progress on presentation of the project, participation to fairs, promotion of contacts ACA/all 13:00 Lunch 16:00 Planning of Next 6 Months Activities CETMA, with the support of each WP leader 16.45 Discussion and conclusion 17:15 Meeting closure 24 Months Meeting – Tirane, October 1st, 2013 All Partners Interim Report approval-Technical Dear Alessandro, Thank you for submitting the Interim Report of ECOPLASBRICK project. I have approved the Interim Report with the following comments and feedback: WP2: I understand your justification and clarification included in the Interim Report regarding the changes of equipment of Motulab. However in the Interim technical report (p5) it is mentioned that the "press moulds" have been identified by MOTULAB as possible equipment, but no equipment costs were documented in the Financial report. Please make sure you clarify the situation by the time of the Final Report. Please make sure you follow your national accounting rules. I took note of the delay of deliverables D2.2 and D2.3. WP4: I took note of the delay of deliverable D.4.2 24 Months Meeting – Tirane, October 1st, 2013 Interim Report approval-Financial It was mentioned that the equipment costs budgeted in Annex II will not be used or partially only, however MOTULAB has spent more on consumables. Please note, that you may adjust the estimated budget by budget transfers between items of eligible costs and between partners in accordance with the following conditions set in Article I.4.4. of the Grant Agreement: 1. Transfer between items does not exceed 20 % of the total eligible costs of the action. 2. Transfer between partners does not exceed 20 % of the total eligible costs of the recipient beneficiary. 3. Transfer between partners does not exceed 50 % of the total eligible costs of the giving beneficiary. Please request change regarding the Grant Agreement not later than 1 month before the end of the project, or/and send us your budget transfer request together with the Final Report at the latest. Please note that the approval of Interim report does not mean the approval of costs. 24 Months Meeting – Tirane, October 1st, 2013 Work programme: schedule P ro ject phas e / Duratio n o f the pro ject (in mo nths ) WP 1: Management 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 60 WP 2: Indus trializatio n activities WP 3: P ro duct des ign and validatio n WP 4: Enviro nmental co mpatibility analys is WP 5: Explo itatio n and Bus ines s P lan WP 6: Dis s eminatio n Activities P ro ject meetings x x P ro ject repo rts to EACI P ro ject Info rmatio n Sheet to EACI X P ro ject Webpage/s ite creatio n and update P ro ject deliverables x x x P R1 IR P R2 X X X x x LR FR X X 1,1 5.2.1 1,2 1,4 1,2 2,1 6,1 1,3 1,2 1,5 1,2 1,4 1,2 1,2 6,1 1,3 6,1 3.2.1 1,3 5,1 2,2 3,1 2,4 3.4.2 1,6 6,6 2,3 3,3 3,2 4,3 3,5 4,1 4.2.1 4.2.2 5,4 4,4 5.2.2 5,3 5,3 6,1 5.2.2 6,4 5,3 6,5 5,4 6,1 6,9 2° Progress Report (only technical) to be delivered to EACI within the end of November 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Tasks 2.3 – 2.4 Purchase, installation, and start-up of a new industrial line; Scaling up of the manufacturing process 24 Months Meeting – Tirane, October 1st, 2013 Activities at Cetma laboratories Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials START END 24 Months Meeting – Tirane, October 1st, 2013 Activities at Cetma laboratories 3 3 load (N) Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials 8.0x10 6.0x10 3 4.0x10 3 2.0x10 10-125-SHEAR-C273-VT-5 0.0 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2.2 2.4 displacement (mm) 24 Months Meeting – Tirane, October 1st, 2013 Activities at Cetma laboratories Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials campione core february13 core september13 var.% comparison: february 2013 vs september 2013 Density (kg/m3) 309.2 561.3 G (MPa) R= core shear strength (KPa) Gs (KPa*m3/kg) Rs (KPa*m3/kg) 1.02 147.2 3.30 0.48 5.52 357.3 9.83 0.64 66.5 25.2 45.0 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 3.2 Validation of vertical solution 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 3.4 Validation of horizontal solution 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 4.2 LCA – phase I and 2 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 5.2 Exploitation Activities 24 Months Meeting – Tirane, October 1st, 2013 CETMA Exploitation activities - March 2013: presentation of EPB at JEC exhibition at CETMA’s stand - Paris - July 2013: Promotion of Ecoplasbrick solution during a technical meeting with three Apulian companies interested in plastic recycling (Dalena Ecologia, Schinplast, Eco Ambiente sud) - July 2013: Promotion of Ecoplasbrick solution at DIDA (Department of Architecture, Florence University) for Green Up project - August 2013: face to face meeting with Ecoplan, Italian producer of panels made of recycled plastic and olive husk - These days Cetma staff is going to promote EPB at Made Expo in Milan - Next week CETMA will be present at ISWA World Congress in Wien 24 Months Meeting – Tirane, October 1st, 2013 PANDORA Brochure 24 Months Meeting – Tirane, October 1st, 2013 ACCIONA Dissemination activities - 2-5 July 2013 - MatComp (National Composites Conference) Cadiz 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 5.3 Business plan – Work Progress 24 Months Meeting – Tirane, October 1st, 2013 Table of contents Business Summary Market Analysis Summary Strategy and Implementation Summary Financial Plan Company Demand & Supply Mktg Mix Assumptions, sales, P&L, BE Products & Applications PESTEL Analysis Segmentation & Positioning Business Ratios SWOT Analysis Personnel Plan Seasonality & Scenarios Risk Analysis & Exit Strategy 24 Months Meeting – Tirane, October 1st, 2013 Monitoring Main parameters Marketing Mix The strategic goal is to have products on a profit margin of 30%; The criterion used for determining the price for the market is that of cost-based, equal to the sum of variable costs and a share of fixed costs, the socalled full cost, plus a margin to be defined. Price Cost based Full cost Margin (30%) 24 Months Meeting – Tirane, October 1st, 2013 Product Price Marketing Mix CETMA Place ACA PANDORA TRE ACCIONA Thanks to the Consortium industry-wide relationships, MOTULAB will be able to: obtain significant contracts for its production secure contracts for the supply of its raw material at competitive pricing secure contracts in the top countries look to grow in concert with that segment and related markets improve the production technology in an effort to remain in the forefront of the marketplace 24 Months Meeting – Tirane, October 1st, 2013 Marketing Mix Promotion Publicity Advertising Internet Alliances First phase Second phase News, articles, ecoinnovation network , continue to seek publicity through news media direct mail and face-to-face promotional strategies face-to-face contact with customers and potential customers content heavy website keep managing a comprehensive, updated website alliances with end users seek mutually beneficial and complementary alliances 24 Months Meeting – Tirane, October 1st, 2013 Segmentation & Positioning Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products In order to identify opportunities or barriers existing in a country relative to the market introduction of ECOPLASBRICK are detected some indicators Dealers of building panels showing interest in GPP I n d i c a t o r s 1. Attitude of a country towards energy recovery vs. recycling; 2. Country’s activity and attitude towards Ecolabel 3. Total identified manufacturers and dealers; 4. Number of certified “Green” Buildings in Europe; 5. Building stock in Europe 24 Months Meeting – Tirane, October 1st, 2013 Top countries with most favourable market conditions for selling ECOPLASBRICK Positioning The map illustrates the range of “positions” that a product can take in a market based on two dimensions that are important to customers: price and quality ECOPLASBRICK is positioned in economy brands Positioning Map 24 Months Meeting – Tirane, October 1st, 2013 Personnel Plan • There will be the CEO who will draw a salary of €25.000 (at year 5) • For the first two years 1 worker will be able to produce 16m2/day, from the third year 21m2/day thank to new equipment acquisition • There will be a salesman who will receive a salary equivalent to 5% of sales FY 2014 Personnel Plan FY 2015 FY 2016 FY 2017 FY 2018 CEO € 10.000,00 € 10.000,00 € 15.000,00 € 20.000,00 € 25.000,00 secretary € 4.800,00 € 4.800,00 € 9.600,00 € 9.600,00 € 9.600,00 workers € 39.875,00 € accountant € 8.640,00 € 8.640,00 € 17.280,00 € 17.280,00 € 17.280,00 salespeople € 5.479,50 € 10.959,00 € 18.082,35 € 23.013,90 € 28.405,73 Total Payroll € 68.794,50 € 61.346,15 € 112.467,95 € 143.141,03 € 176.676,92 95.745,15 € 172.430,30 € 213.034,93 € 256.962,65 24 Months Meeting – Tirane, October 1st, 2013 Financial Plan At year 5 it is estimated to get a production capacity of around 35,000m2 Production will start with 6,000m2 sales forecast (2014) m2 sold Cost (m2) margin Price (m2) revenues costs profit Panels with cheaper skins 3.000 € 12.60 30% € 16.38 € 49.140 € 37.800 € 11.340 Panels with expensive skins 3.000 € 15.50 30% € 20.15 € 60.450 € 46.500 € 13.950 € 1,400,000.00 € 1,200,000.00 € 1,000,000.00 € 800,000.00 Cash Balance € 600,000.00 Net Cash Flow € 400,000.00 € 200,000.00 €-€ 200,000.00 FY FY FY FY FY 2014 2015 2016 2017 2018 Projected Cash Flow 24 Months Meeting – Tirane, October 1st, 2013 Financial Plan Sales growth is expected to be aggressive from 6,000 m2 of year 1 to 31,000 at year 5. In the last 3 years a 10% unsold goods is foreseen net profit € 30,000.00 € 20,000.00 € 10,000.00 €FY 2014 -€ 10,000.00 FY 2015 FY 2016 FY 2017 -€ 20,000.00 -€ 30,000.00 -€ 40,000.00 24 Months Meeting – Tirane, October 1st, 2013 FY 2018 Financial Plan Break-even point Business Ratios ROI ROE ROS FY 2014 FY 2015 FY 2016 -201,94% 9,79% 5,23% -404% 48% 59% -34% 4% 4% FY 2017 4,84% 91% 5% 24 Months Meeting – Tirane, October 1st, 2013 FY 2018 5,17% 113% 7% Financial Plan Retail sales typically show increasing sales from March through July, according to a warm or mild weather and declining sales from October through February. Seasonality (2018) € 50,000.00 € 45,000.00 € 40,000.00 Revennues € 35,000.00 € 30,000.00 Panels with cheaper skins € 25,000.00 Panels with expensive skins € 20,000.00 € 15,000.00 € 10,000.00 € 5,000.00 €Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 24 Months Meeting – Tirane, October 1st, 2013 Financial Plan Risk Analysis Exit Strategy There may not be a market for the Company’s First year only 6,000 m2 will be produced in order to products verify the market response to the innovative panel MOTULAB may not be able to produce the requested quantities MOTULAB will try to reach commercial agreements with other non-Italian producers. 24 Months Meeting – Tirane, October 1st, 2013 Monitoring financial aspects • update financial projections regularly to reflect the current profit and expenditure trends of operations; • use documents demonstrating profits, debits and investments. business growth • compare it to the growth projections in the business plan; • assess the business plan for areas that need updating. marketing aspects • revise the marketing section of the business plan to encompass the new information; • use customer information to plan strategies for addressing their needs as the business evolves. 24 Months Meeting – Tirane, October 1st, 2013 EcoPlasBrick Innovative recycled plastic based panels for building field AGREEMENT NUMBER – ECO/10/277233 Task 6.7,6.8,6.9 Results on presentation of the project, fairs, promotion of contacts 24 Months Meeting – Tirane, October 1st, 2013 Planning of Next Activities Task/Leader Oct 2013 2.3 New industrial line Start up of the new industrial line (MOTULAB) MOTULAB (PANDORA) 2.4 Scaling up MOTULAB (PANDORA, CETMA) Industrial test for scaling up of the panel manufacturing process; 24 Months Meeting – Tirane, October 1st, 2013 Planning of Next Activities Task/Leader October 2013 January Jun 2014 2014 Validation activities (MOTULAB panels manufacturing) Full scale Demonstrators (MOTULAB panels manufacturing) Interpretation of results 3.2/3.4TRE and ACCIONA 3.2.2, 3.4.2 TRE and ACCIONA 4.2 LCA phase III - TRE 5.2.2 Exploitation activities- To be updated at the end of the project (MOTULAB CETMA/All panels manufacturing) 5.3 Business plan - CETMA 6.7, 6.8, 6.9 DisseminationACA First version International contacts and events 24 Months Meeting – Tirane, October 1st, 2013 Planning of Next Activities Next Panels to be produced by Motulab 1) For Acciona 30 panels (500*500*50?core mm) for mechanical tests (within 11 October) 2) Other panels for fire resistance tests (if needed to be requested by Acciona within 18 October) 3) For TRE …. 4) For CETMA n. 10 panels 200*200*20core mm to be shipped to potential investors and customers (within end of November) 24 Months Meeting – Tirane, October 1st, 2013 Information sharing / Decision making good Fire resistance and mechanical validation Not good Mechanical validation? Fire properties Panel’s thickness New ANSYS simulation? 24 Months Meeting – Tirane, October 1st, 2013 Demonstrator ? Deliverables to be delivered to EACI with 2nd PR Task Responsible Results Deadline 1.2 Project meting minutes24Month Meeting CETMA Minutes of the meeting 4th October 2.32.4 Purchase, installation, and start-up of a new industrial line – Scale up MOTULAB/ Pandora Technical report + industrial line 31th October 4.2.1 LCA – phase I TRE Report 31th October Report 31th October 4.2.2 LCA – phase II TRE 5.3 Business Plan CETMA Report 31th October 1.4 2nd progress report CETMA Technical Report 29th November 24 Months Meeting – Tirane, October 1st, 2013 Planning of Next Activities Next meeting? When: January/February 2014 Where: ACCIONA premises (Madrid) 24 Months Meeting – Tirane, October 1st, 2013