EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER: ECO/10/277233
24 Months Meeting - Tirane, October 1st, 2013
24 Months Meeting – Tirane, October 1st, 2013
Agenda
TIME
9:00
ITEM
RESPONSIBLE
Welcome
ACA
Presentation of the workprogram: progress for the
active WPs:
WP1: Project Management
Task 2.4: Scale up of manufacturing
process
9:15
WP2WP3WP4WP5
CETMA
MOTULAB/PANDORA/CETMA
Task 3.2/3.4 Validation activities progress
TRE/ACCIONA
Task 4.2: LCA - progress
TRE
Task 5.2 : Exploitation activities
WP6
CETMA/ALL
Task 5.3 : Business Plan - progress
CETMA
Task 6.7, 6.8, 6.9 : Progress on
presentation of the project, participation
to fairs, promotion of contacts
ACA/all
13:00 Lunch
16:00 Planning of Next 6 Months Activities
CETMA, with the support of
each WP leader
16.45 Discussion and conclusion
17:15 Meeting closure
24 Months Meeting – Tirane, October 1st, 2013
All Partners
Interim Report approval-Technical
Dear Alessandro,
Thank you for submitting the Interim Report of ECOPLASBRICK project.
I have approved the Interim Report with the following comments and feedback:
WP2:
 I understand your justification and clarification included in the Interim Report
regarding the changes of equipment of Motulab. However in the Interim
technical report (p5) it is mentioned that the "press moulds" have been
identified by MOTULAB as possible equipment, but no equipment costs were
documented in the Financial report. Please make sure you clarify the situation
by the time of the Final Report. Please make sure you follow your national
accounting rules.
 I took note of the delay of deliverables D2.2 and D2.3.
WP4:
 I took note of the delay of deliverable D.4.2
24 Months Meeting – Tirane, October 1st, 2013
Interim Report approval-Financial
It was mentioned that the equipment costs budgeted in Annex II will not be used
or partially only, however MOTULAB has spent more on consumables. Please
note, that you may adjust the estimated budget by budget transfers between
items of eligible costs and between partners in accordance with the following
conditions set in Article I.4.4. of the Grant Agreement:
1.
Transfer between items does not exceed 20 % of the total eligible
costs of the action.
2.
Transfer between partners does not exceed 20 % of the total eligible
costs of the recipient beneficiary.
3.
Transfer between partners does not exceed 50 % of the total eligible
costs of the giving beneficiary.
Please request change regarding the Grant Agreement not later than 1 month
before the end of the project, or/and send us your budget transfer request
together with the Final Report at the latest.
Please note that the approval of Interim report does not mean the approval of costs.
24 Months Meeting – Tirane, October 1st, 2013
Work programme: schedule
P ro ject phas e /
Duratio n o f the
pro ject (in mo nths )
WP 1: Management
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
60
WP 2:
Indus trializatio n
activities
WP 3: P ro duct des ign
and validatio n
WP 4: Enviro nmental
co mpatibility analys is
WP 5: Explo itatio n
and Bus ines s P lan
WP 6: Dis s eminatio n
Activities
P ro ject meetings
x
x
P ro ject repo rts to
EACI
P ro ject Info rmatio n
Sheet to EACI
X
P ro ject
Webpage/s ite
creatio n and update
P ro ject deliverables
x
x
x
P R1
IR
P R2
X
X
X
x
x
LR
FR
X
X
1,1
5.2.1
1,2
1,4
1,2
2,1
6,1
1,3
1,2
1,5
1,2
1,4
1,2
1,2
6,1
1,3
6,1
3.2.1
1,3
5,1
2,2
3,1
2,4
3.4.2
1,6
6,6
2,3
3,3
3,2
4,3
3,5
4,1
4.2.1
4.2.2
5,4
4,4
5.2.2
5,3
5,3
6,1
5.2.2
6,4
5,3
6,5
5,4
6,1
6,9
2° Progress Report (only technical) to be delivered to EACI within the end of November
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Tasks 2.3 – 2.4
Purchase, installation, and start-up of a new industrial line;
Scaling up of the manufacturing process
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
Tensile tests
ASTM C273
Shear Properties
of Sandwich
Core Materials
START
END
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
3
3
load (N)
Tensile tests
ASTM C273
Shear Properties
of Sandwich Core
Materials
8.0x10
6.0x10
3
4.0x10
3
2.0x10
10-125-SHEAR-C273-VT-5
0.0
0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2.2 2.4
displacement (mm)
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
Tensile tests
ASTM C273
Shear Properties
of Sandwich Core
Materials
campione
core
february13
core
september13
var.%
comparison: february 2013 vs september 2013
Density
(kg/m3)
309.2
561.3
G
(MPa)
R= core shear
strength
(KPa)
Gs
(KPa*m3/kg)
Rs
(KPa*m3/kg)
1.02
147.2
3.30
0.48
5.52
357.3
9.83
0.64
66.5
25.2
45.0
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 3.2
Validation of vertical solution
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 3.4
Validation of horizontal solution
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 4.2
LCA – phase I and 2
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 5.2
Exploitation Activities
24 Months Meeting – Tirane, October 1st, 2013
CETMA Exploitation activities
- March 2013: presentation of EPB at JEC exhibition at CETMA’s
stand - Paris
- July 2013: Promotion of Ecoplasbrick solution during a technical
meeting with three Apulian companies interested in plastic recycling
(Dalena Ecologia, Schinplast, Eco Ambiente sud)
- July 2013: Promotion of Ecoplasbrick solution at DIDA (Department
of Architecture, Florence University) for Green Up project
- August 2013: face to face meeting with Ecoplan, Italian producer of
panels made of recycled plastic and olive husk
- These days Cetma staff is going to promote EPB at Made Expo in
Milan
- Next week CETMA will be present at ISWA World Congress in Wien
24 Months Meeting – Tirane, October 1st, 2013
PANDORA Brochure
24 Months Meeting – Tirane, October 1st, 2013
ACCIONA Dissemination activities
- 2-5 July 2013 - MatComp (National Composites Conference)
Cadiz
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 5.3
Business plan – Work Progress
24 Months Meeting – Tirane, October 1st, 2013
Table of contents
Business Summary
Market Analysis
Summary
Strategy and
Implementation
Summary
Financial Plan
Company
Demand &
Supply
Mktg Mix
Assumptions,
sales, P&L,
BE
Products &
Applications
PESTEL
Analysis
Segmentation
& Positioning
Business
Ratios
SWOT
Analysis
Personnel Plan
Seasonality &
Scenarios
Risk Analysis
& Exit
Strategy
24 Months Meeting – Tirane, October 1st, 2013
Monitoring
Main
parameters
Marketing Mix
The strategic goal is to have products on a profit
margin of 30%;
The criterion used for determining the price for the
market is that of cost-based, equal to the sum of
variable costs and a share of fixed costs, the socalled full cost, plus a margin to be defined.
Price
Cost based
Full
cost
Margin
(30%)
24 Months Meeting – Tirane, October 1st, 2013
Product
Price
Marketing Mix
CETMA
Place
ACA
PANDORA
TRE
ACCIONA
Thanks to the Consortium industry-wide relationships, MOTULAB will be able to:
obtain significant contracts for its production
secure contracts for the supply of its raw material at competitive pricing
secure contracts in the top countries
look to grow in concert with that segment and related markets
improve the production technology in an effort to remain in the forefront of the
marketplace
24 Months Meeting – Tirane, October 1st, 2013
Marketing Mix
Promotion
Publicity
Advertising
Internet
Alliances
First phase
Second phase
News, articles, ecoinnovation network ,
continue to seek publicity
through news media
direct mail and face-to-face
promotional strategies
face-to-face contact with
customers and potential
customers
content heavy website
keep managing a
comprehensive, updated
website
alliances with end users
seek mutually beneficial
and complementary
alliances
24 Months Meeting – Tirane, October 1st, 2013
Segmentation & Positioning
Market segmentation strategy
involves dividing the market into
groups, where individuals have
similar needs and wants for services
and products
In order to identify opportunities or
barriers existing in a country
relative to the market introduction
of ECOPLASBRICK are detected
some indicators
Dealers of building panels
showing interest in GPP
I
n
d
i
c
a
t
o
r
s
1. Attitude of a country
towards energy recovery
vs. recycling;
2. Country’s activity and
attitude towards Ecolabel
3. Total identified
manufacturers and dealers;
4. Number of certified “Green”
Buildings in Europe;
5. Building stock in Europe
24 Months Meeting – Tirane, October 1st, 2013
Top countries
with most
favourable market
conditions for
selling
ECOPLASBRICK
Positioning
The map illustrates the range of
“positions” that a product can take in
a market based on two dimensions
that are important to customers: price
and quality
ECOPLASBRICK is
positioned in economy
brands
Positioning Map
24 Months Meeting – Tirane, October 1st, 2013
Personnel Plan
• There will be the CEO who will draw a salary of €25.000 (at year 5)
• For the first two years 1 worker will be able to produce 16m2/day, from the third
year 21m2/day thank to new equipment acquisition
• There will be a salesman who will receive a salary equivalent to 5% of sales
FY 2014
Personnel Plan
FY 2015
FY 2016
FY 2017
FY 2018
CEO
€
10.000,00 €
10.000,00 €
15.000,00 €
20.000,00 €
25.000,00
secretary
€
4.800,00 €
4.800,00 €
9.600,00 €
9.600,00 €
9.600,00
workers
€
39.875,00 €
accountant
€
8.640,00 €
8.640,00 €
17.280,00 €
17.280,00 €
17.280,00
salespeople
€
5.479,50 €
10.959,00 €
18.082,35 €
23.013,90 €
28.405,73
Total Payroll
€
68.794,50 €
61.346,15 € 112.467,95 € 143.141,03 € 176.676,92
95.745,15 € 172.430,30 € 213.034,93 € 256.962,65
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
At year 5 it is
estimated to get a
production
capacity of around
35,000m2
Production will
start with 6,000m2
sales forecast (2014)
m2 sold Cost (m2) margin
Price
(m2)
revenues
costs
profit
Panels with cheaper skins
3.000
€
12.60
30%
€
16.38
€ 49.140
€ 37.800
€
11.340
Panels with expensive skins
3.000
€
15.50
30%
€
20.15
€ 60.450
€ 46.500
€
13.950
€ 1,400,000.00
€ 1,200,000.00
€ 1,000,000.00
€ 800,000.00
Cash Balance
€ 600,000.00
Net Cash Flow
€ 400,000.00
€ 200,000.00
€-€ 200,000.00
FY
FY
FY
FY
FY
2014 2015 2016 2017 2018
Projected Cash Flow
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Sales growth is expected to be aggressive from 6,000 m2 of year
1 to 31,000 at year 5. In the last 3 years a 10% unsold goods is
foreseen
net profit
€ 30,000.00
€ 20,000.00
€ 10,000.00
€FY 2014
-€ 10,000.00
FY 2015
FY 2016
FY 2017
-€ 20,000.00
-€ 30,000.00
-€ 40,000.00
24 Months Meeting – Tirane, October 1st, 2013
FY 2018
Financial Plan
Break-even point
Business Ratios
ROI
ROE
ROS
FY 2014
FY 2015
FY 2016
-201,94%
9,79%
5,23%
-404%
48%
59%
-34%
4%
4%
FY 2017
4,84%
91%
5%
24 Months Meeting – Tirane, October 1st, 2013
FY 2018
5,17%
113%
7%
Financial Plan
Retail sales typically show increasing sales from March
through July, according to a warm or mild weather and
declining sales from October through February.
Seasonality (2018)
€ 50,000.00
€ 45,000.00
€ 40,000.00
Revennues
€ 35,000.00
€ 30,000.00
Panels with cheaper skins
€ 25,000.00
Panels with expensive skins
€ 20,000.00
€ 15,000.00
€ 10,000.00
€ 5,000.00
€Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Risk Analysis
Exit Strategy
There may not be a market for the Company’s
First year only 6,000 m2 will be produced in order to
products
verify the market response to the innovative panel
MOTULAB may not be able to produce the
requested quantities
MOTULAB will try to reach commercial agreements
with other non-Italian producers.
24 Months Meeting – Tirane, October 1st, 2013
Monitoring
financial
aspects
• update
financial
projections
regularly to reflect the current
profit and expenditure trends of
operations;
• use documents demonstrating
profits, debits and investments.
business growth
• compare it to the growth
projections in the business plan;
• assess the business plan for areas
that need updating.
marketing
aspects
• revise the marketing section of the
business plan to encompass the
new information;
• use customer information to plan
strategies for addressing their
needs as the business evolves.
24 Months Meeting – Tirane, October 1st, 2013
EcoPlasBrick
Innovative recycled plastic based panels for
building field
AGREEMENT NUMBER – ECO/10/277233
Task 6.7,6.8,6.9
Results on presentation of the project, fairs, promotion of contacts
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Task/Leader
Oct 2013
2.3 New industrial line
Start up of the new industrial line (MOTULAB)
MOTULAB (PANDORA)
2.4 Scaling up
MOTULAB (PANDORA,
CETMA)
Industrial test for scaling up of the panel
manufacturing process;
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Task/Leader
October 2013
January
Jun 2014
2014
Validation activities (MOTULAB
panels manufacturing)
Full scale Demonstrators
(MOTULAB panels
manufacturing)
Interpretation of results
3.2/3.4TRE and
ACCIONA
3.2.2, 3.4.2 TRE and
ACCIONA
4.2 LCA phase III - TRE
5.2.2 Exploitation activities- To be updated at the end of the project (MOTULAB
CETMA/All
panels manufacturing)
5.3 Business plan - CETMA
6.7, 6.8, 6.9 DisseminationACA
First version
International contacts and events
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
 Next Panels to be produced by Motulab
1) For Acciona 30 panels (500*500*50?core mm) for mechanical tests
(within 11 October)
2) Other panels for fire resistance tests (if needed to be requested by
Acciona within 18 October)
3) For TRE ….
4) For CETMA n. 10 panels 200*200*20core mm to be shipped to
potential investors and customers (within end of November)
24 Months Meeting – Tirane, October 1st, 2013
Information sharing / Decision making
good
Fire resistance and
mechanical validation
Not
good
Mechanical validation?
 Fire properties
 Panel’s thickness
New ANSYS simulation?
24 Months Meeting – Tirane, October 1st, 2013
Demonstrator
?
Deliverables to be delivered to EACI with 2nd PR
Task
Responsible
Results
Deadline
1.2
Project meting minutes24Month Meeting
CETMA
Minutes of the meeting
4th
October
2.32.4
Purchase, installation,
and start-up of a new
industrial line – Scale up
MOTULAB/
Pandora
Technical report +
industrial line
31th
October
4.2.1
LCA – phase I
TRE
Report
31th
October
Report
31th
October
4.2.2
LCA – phase II
TRE
5.3
Business Plan
CETMA
Report
31th
October
1.4
2nd progress report
CETMA
Technical Report
29th
November
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Next meeting?
When: January/February 2014
Where: ACCIONA premises (Madrid)
24 Months Meeting – Tirane, October 1st, 2013