Catalyst Media Group, Hong Kong
Headline
‘Make your move into the exciting world of premium sports marketing sales’
Overview
Catalyst Media Group Ltd. is a Hong Kong based company that acquires, creates
and develops international and Asian sports and entertainment properties.
The company was established by its founder Patrick Murphy in response to the
growing demand for high quality sports and entertainment content in the Asia Pacific
region.
Catalyst Media Group Ltd. (CMG) works closely with property owners, media
organizations and brands by providing tailored services and solutions that help their
customers achieve their objectives. The company provides a full range of services
including consulting, brand development, media content and sponsorship sales,
client servicing and event management.
Our major projects include premium international properties such as the International
Champions Cup, Formula 1 and Internazionale FC and dynamic Asian assets such
as ONE Fighting Championship and the Indonesia Super League.
Requirement – Manager, Sales & Marketing
Catalyst requires an ambitious and up-and-coming marketing & sales professional,
with a desire to apply their commercial planning skills and Greater China (with focus
on mainland market) media market knowledge in the exciting context of international
sport rights. Reporting to the SVP, Sales & Marketing (Greater China) and
supporting the Head of Commercial, the successful candidate will play a key role in
the sales department. The role will be initially focused on supporting senior staff with
market intelligence, research and high-quality sales materials required to sell
premium event sponsorships in the Chinese market – with the aim to grow into
client-facing activity according to progression in the role.
The likely candidate will have 2-5 years experience working in a media, advertising
or research agency in a commercial planning role focused on the mainland China.
With proven experience in applying business, brand and media performance metrics
in a commercial context, the candidate will have ambitions to progress from back-of-
house sales research focused tasks, to client-facing sales activities. They will be an
ambitious self-starter, but with a desire to learn from experienced professionals
about the sports marketing business.
Principal Accountabilities
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Assist in the development of sponsorship sales strategy & prospect identification, via
analysis of market intelligence sources and research
Via analysis of market intelligence (industry press, annual reports etc) and consumer
and media research, providing compelling rationale and arguments to support
pitching of sponsorship to prospect clients
Work with senior staff to develop and adjust high-quality tailored sales presentations
for prospect clients (in Simplified Chinese, Traditional Chinese – often translating
from English)
In collaboration with other staff, build regular market intelligence and sales planning
reports as well as customer case-studies to support sales
From time to time, make cold-calls to prospect clients and secure meetings for senior
sales staff
Maintaining and building sales contact lists
Candidate Profile Key Requirements
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2-5 years experience in a media, advertising or research role – ideally within a
commercial context with some degree of client interaction
Strong understanding of the media and advertising market in Mainland China, with at
least some degree of direct experience working with Chinese clients
Relevant tertiary qualifications in business/economics/marketing field
Analytical and strategically minded, with a natural commercially flair and desire to
develop relationships internally and externally
A strong interest in developing a career in sports marketing
Proficient in Mandarin, spoken and written
Fluent in English
Ability to write and translate both Simplified and Traditional Chinese to/from English