Tempur Sealy Promo Updates
Memorial Day Events
April 9, 2014
Memorial Day Promotional Events
Tempur-Pedic
•
Save up to $300 on Breeze mattresses plus up to $300 Visa®
Prepaid Card by mail with Breeze/Ergo purchase
•
Event Dates: 5/7 – 6/1
•
Order Dates: 5/5 – 6/2
Stearns & Foster
•
Save up to $600 or up to 6 payments free
•
Event Dates: 5/11 – 6/1
•
Order Dates: 5/9 – 6/2
Optimum 1.0 ONLY
•
Closeout Savings - Save up to $500
•
Event Dates: 3/14 – 6/1
•
Order Dates: 3/14 – 6/2
Optimum 2.0 & Latex
•
Save up to $300
•
Event Dates: 5/11 – 6/1
•
Order Dates: 5/9 – 6/2
Posturepedic Hybrid
•
Save up to $300
•
Event Dates: 5/11 – 6/1
•
Order Dates: 5/9 – 6/2
Memorial Day – How to Win with TSI!
•
Unique offer on TEMPUR-Breeze products is timely for
kicking off summer selling season and supports popular and
highly profitable Breeze products
•
TSI sponsored, mail-in rebates on all Tempur-Pedic
moveable base options give consumers compelling reasons
to upgrade their foundations which helps deliver higher
tickets, retailer margins and RSA commissions
•
Emphasis on moveable base options will improve RSA
confidence in presenting new products available across the
TSI brand portfolio (TEMPUR-Up™ and Reflexion® UP)
•
Compelling savings offers across the Sealy brand portfolio
gives retailers and RSAs ticket closing incentives for
consumers to buy
•
Easy to execute programs supported by wholesale price
adjustments
•
All brands are backed by unsurpassed marketing/media
support (see marketing and media support plans)
Tempur-Pedic
Memorial Day – TEMPUR-Breeze™ Event
OFFER: Save up to $300 on TEMPUR-Breeze Mattesses instantly, plus receive up to a $300 Visa® Prepaid Card by
mail on Tempur-Pedic movable bases purchased with TEMPUR-Breeze mattresses.
EVENT DETAILS:
Event Dates: 5/7 – 6/1
Product Ordering Dates: 5/5 – 6/2
TEMPUR-Breeze mattresses priced to keep Retailer margins whole during the event
Visa® Prepaid Cards provided by Tempur-Pedic at no cost to Retailer
See Event Price List for details
MARKETING SUPPORT:
National TV, Print, Digital, Social and more
Assets for Retailer advertising
In-store POP
Tempur-Pedic
Stearns & Foster
Memorial Day – Introductory Finance Event (Savings or First Payments Free Promotion)
OFFER: Up to 6 payments free or Save up to $600 instantly on select Stearns & Foster Collection sets
EVENT DETAILS:
Event Dates: 5/11 – 6/1
Product Ordering Dates: 5/9 – 6/2
Applies to ALL Stearns & Foster models – Current Line and 2014 Collections
Save up to $300 or up to 3 free payments on Signature (Core) & Estate Level product
Save up to $600 or up to 6 free payments on Lux Estate & Lux Estate Hybrid Level product
Excludes specialty products - Monogram, Latex and Personality beds
NOTE: Must be a minimum of 36 month financing to participate in the payments free side of the promotion
THERE IS ALSO A SAVINGS ONLY VERSION OF THE PROMOTION: Save up to $300 on Signature (Core) &
Estate Level product , Save up to $600 on Lux Estate & Lux Estate Hybrid Level product
See Event Price List for details
MARKETING SUPPORT:
Digital and Print
Assets for Retailer advertising
In-store POP
Optimum 2.0 & Latex
Memorial Day – Save up to $300
OFFER: Save up to $300 on Select Optimum Sleep Sets
EVENT DETAILS:
Event Dates: 5/11 – 6/1
Product Ordering Dates: 5/9 – 6/2
Retailers can show the savings during the event: Twin $150, Full $200, Queen $200, King or CK $300
Dollars Off discount can be applied to sales of Mattress with Adjustable Base sets too
Pricing to keep Retailer margins whole during the event
See Event Price List for details
MARKETING SUPPORT:
National TV, Print and Digital
Assets for Retailer advertising
In-store POP
Note: Optimum 1.0 Closeout (Save up to $500) is in effect until 6/1!
Posturepedic Hybrid
Memorial Day – Save up to $300
OFFER: Save up to $300 on Select Posturepedic Hybrid Sleep Sets
EVENT DETAILS:
Event Dates: 5/11 – 6/1
Product Ordering Dates: 5/9 – 6/2
Retailers can show the savings during the event: Twin $150, Full $200, Queen $200, King or CK $300
Dollars Off discount can be applied to sales of Mattress with Adjustable Base sets too
Pricing to keep Retailer margins whole during the event
See Event Price List for details
MARKETING SUPPORT:
National TV, Print and Digital
Assets for Retailer advertising
In-store POP
2Q National TV Support
Support launch of new TEMPUR-Cloud and TEMPUR-Contour Collections
during Q2 with breakthrough TV levels behind new product and evolved “Ask
Me” creative
2Q TV TRPs up nearly 90% vs. 2Q ’13!
*Media plan subject to change
Tempur-Pedic Extends Reach On Top Rated Networks
Early Morning
Cable Mix
Evening News
Late Night
*Sample network list, subject to change
2Q 2014 Sealy Portfolio Media Plan
MEDIA CHANNEL
FORMAT
7
APRIL
14 21 28
5
2014
MAY
12 19 26
2
9
JUNE
16 23 30
LOCAL RETAILER ADVERTISING
NETWORK/CABLE TV
:15
MAGAZINES
P4CB
DISPLAY
Standard Formats
SEARCH
N/A
• NEW IN 2014! - Stearns & Foster consumer advertising/media support
in digital and print touch points
• NEW IN 2014! – July 4th promotional TV support for Optimum
*Media plan subject to change
2Q National TV Support
Strong TV weights across key Sealy brands – both Hybrid and Optimum
NEW IN 2014! – Optimum TV for July 4th Promo
*Media plan subject to change
Drive Reach with Network & Cable Mix
Cable Mix
Late Night
*Sample network list, subject to change
2Q 2014 Magazines
NEW IN 2014!
14 pages across titles that tap into our consumers’ key interest areas
– food and wine, personal growth and home
*Media plan subject to change
Sealy’s Digital Strategy Focuses on Driving Awareness
Tactics
• Drive awareness and engagement online
• Reach consumers who are actively searching for a new mattress
• For Optimum, tactical digital to conquest iComfort
Display
*Sample site list, subject to change upon plan approval
Video