Managing Supplier Diversity
Expanding our supplier diversity base is essential to
Masterfoods USA’s ability to compete effectively in the marketplace of the future.
A diverse supply base provides MFUSA access to:
• new ideas
• expanding markets
• growing consumer base
• consumer insight
• cost-competitive inputs
• diverse business solutions
In order to realize these benefits, it is imperative to create and maintain an environment that enables every associate to fully contribute to the achievement of our corporate diversity goals.
Through Supplier Diversity, we create value for our consumers, customers and stakeholders in communities where MFUSA conducts business.
Supplier Diversity Defined
A fundamental business strategy helping to build, expand, penetrate and service growing markets. It is fueled by a set of processes that strengthen business relationships with small business concerns and companies owned, operated and controlled by minorities and women.
Supplier Diversity Importance
• Demographic shift - minorities/women are ever increasing percentage of total population
• Supplier participation reflective of diverse business community
• Encourages economic development in federal, public and private sector marketplaces
• Critical to sustained economic engagement, growth and success in global economy
Supplier Diversity Drivers
• Minorities fastest growing segment of population
• Women-owned businesses employ 20% of US workforce
• Minority purchasing power increasing
• Women (86%) maintain high product loyalty
• Minorities voting with their dollars
• Women (76%) make conscious purchase decisions based upon corporate reputation
Limited Supplier Diversity - Business Risks
• Missed market growth opportunity
• Negative external perception
• Potential customer contract impact/loss
Identify
Needs
& Specs
Analyze
Spending
& Markets
Choose
Strategy
Identify
Criteria
& Qualify
Suppliers eRFx
Evaluate
Negotiate
Contract
Supplier Diversity Reporting
Federal regulations require that suppliers and contractors (those conducting business with the Federal
Government) are to engage diverse business enterprises through subcontracts in all commodity, goods and services categories with subcontracting opportunities.
Public and private industry customers follow this same practice.
First Tier Suppliers
A first-tier supplier provides products/services to
MFUSA (prime) and invoices MFUSA directly for the goods/services rendered.
Second Tier Suppliers
A second tier supplier provides the products/services to the First Tier Supplier and invoices the first-tier supplier directly for goods/services rendered.
Benefits of First & Second Tier Sourcing
• Build positive brand and corporate image
• Enhance customer and brand loyalty
• Additional support for regulatory/legislative agendas
• Quality, service, price and technology improvements
• Access to growing market of diverse consumers
Plan the
P.O.’s
Fulfill &
Settle
Orders
Monitor &
Improve
Suppliers

Supplier Review Process
Step 1
Review spend by individual sourcing group to maximize specific opportunities.
Step 2
Analyze incumbent supplier classifications for growth opportunities and/or scalability.
Step 3
Based on MFUSA priority, target a specific sourcing group.
Step 4
Collaborate with Supplier
Diversity Group to profile sourcing group based on business requirements and diverse classification hierarchy.
Step 5
Utilize sourcing resources
(websites & databases) to identify, quantity and evaluate potential new diverse suppliers.
Step 6
Collaborate with Supplier
Diversity Group to develop a plan supporting increased diverse supplier participation and integration. Identify specific steps, time-lines, and key stakeholders.
Federal Government Classifications and Goals
SDB - Small Disadvantaged Business (Minority-Owned)
• At least 51% owned and controlled by socially and economically disadvantaged individuals
• Must be SBA certified
• Government Goal: 5% of total spend
• www.ccr.gov
or www.sba.gov
HUBZone Small Business
• Located in “Historically Underutilize Business Zone
(HUBZone)”
• 35% of employees must reside in HUBZone area
• Must be certified by SBA
• Government Goal: 3% of total spend
• www.ccr.gov
or www.sba.gov/hubzone
VOSB - Veteran-Owned Small Business
• Government Goal: 3% of total spend
• www.ccr.gov
or www.sba.gov/vets
SDVOSB - Service-Disabled Veteran-Owned Small
Business
• Government Goal: 3% of total spend
• www.ccr.gov
or www.sba.gov/vets
WOSB - Women-Owned Small Business
• Self-certification
• 51% woman ownership and control
• Government Goal: 5% of total spend
• www.ccr.gov
or www.sba.gov/hubzone
SB - Small Business
• Must meet Federal Size Standards (consult SBA for proper designation)
• Government Goal: 23% of total spend
• www.ccr.gov
or www.sba.gov/size/indextableofsize.html
Commercial & Public Sector Classifications
MBE - Minority Business Enterprise
• 51% minority ownership and control
• May be self-certified; prefer third party certification
• National Minority Supplier Development Council
(NMSDC) certified
• www.nmsdc.org
WBE - Women-Owned Business Enterprise
• 51% woman ownership and control
• Can be self-certified, but encourage third party certification
• Women Business Enterprise National Council
(WBENC) certified
• www.wbenc.org
On-line enabler for buyers to locate potential diverse suppliers and/or retrieve designated information (e.g. company name, product or service description, SIC Code, NAICS Code, State or
Business Type Code). Additionally, the site provides on-line supplier registration that is accessible to all suppliers for input of supplier profile data and related certification credentials.
To locate all information pertaining to MFUSA’s
Supplier Diversity initiative, you may access the following site directly or through GBD: http://supplierdiversity.masterfoodsusa.com