Gaby Dye, Weldon Wersterfer, Kevin Lomasney, Hayden Hester, Noble Madu, Sasha
Seyvani
MKT 4354
Group 3
Quiz 11
1. Reasons for greater reliance on promotions include:
a.
Brand proliferation
b.
Call-put options
c.
Mail sampling
d.
Mobile sampling
2. What helps stimulate brand interest:
a.
Contests
b.
Sweepstakes
c.
Product placements
d.
All of the above
3. Repeat purchases are perpetuated by:
a.
Rebates and frequency programs
b.
Coupons
c.
Phone and gift cards
d.
Deal-prone shoppers
4. There are many allowance accounts in business, what are the allowance techniques for
trade-market sales promotions:
a.
Merchandise allowances
b.
Slotting fees
c.
Bill-back allowances
d.
All of the above
5. Which of the below is a technique for trade-market sales promotions:
a.
On-package sampling
b.
Stimulating larger purchases
c.
Vertical cooperative advertising
d.
Short-term marketing orientations
6. Sales promotions use incentives to motivate action by all of the following except for
what?
a.
Consumers
b.
Members of trade channels
c.
Business buyers
d.
Small, furry woodland animals
7. Reasons for greater reliance on promotions include all of the following except:
a.
short-term marketing orientations
b.
deal-prone shoppers
c.
brand proliferation
d.
Obama
8. Objectives for consumer-market sales promotions include what?
a.
introduce a new brand
b.
Introduce the Justin Bieber roast to Comedy Central Watchers
c.
Introduce Mel Gibson’s comeback project to an unresponsive audience
d.
Introduce Marlon Wayan’s “acting” on an audience that just isn’t feeling it
9. Trade Shows are usually used in Sales Promotions to increase awareness and sales.
What is the correct definition of Trade Shows:
A. Shows where you trade your products between companies
B. Shows where several related products from many different manufacturers are
displayed and demonstrated to members of a trade
C. Shows where many different products are shared and traded in between companies to
understand each others product benefits and build upon them
D. None of the above
10. Incentives are one of many different sales promotion techniques. What is one of the
forms of incentives discussed in the book?
A. Increased sales
B. Product training
C. Cash bonuses
D. New job opportunities
11. What is one of the risks associated with sales promotions?
A. Bad customer acceptance
B. Too much clutter in media channels
C. Creating a price orientation
D. All of the above
12. Guerilla marketing is becoming more commonly adopted by marketing firms
a. as their primary promotional style
b. obtaining initial distribution
c. increasing store traffic
d. all of the above
13. The Yellow Pages directories, can be a sound investment because:
a. of the benefits of frequency programs
b. It helps a committed customer locate an advertiser’s product.
C. Nothing. They are not beneficial.
D. Trial offers help.
14. Out-of-home media are best described for:
a. sending complex messages
b. carrying simple messages
c. carrying all types of messages
d. carrying media messages
15.
A)
B)
C)
D)
16.
A)
B)
C)
D)
17.
A)
B)
C)
D)
18.
A)
B)
C)
D)
19.
A)
B)
C)
D)
“Chaos Scenario” was predicted by whom?
Advertising Age’s Bob Garfield
Professor Harper
Advertising Age’s Harper Garfield
None of the above
What is the correct definition of “Event Sponsorship”?
Financial support for an event, given in exchange for the right to display a
brand name, logo, or promotional message at the event
Financial support for an event only
Displaying brand logo only
None of the above
Media impressions can be defined by?
Product or brand is exposed to consumers through media coverage, instead of
paid advertising
Product or brand is exposed to consumers through paid advertising
A & B are both correct
None of the above
Leveraging can be best defined as?
Using any collateral communication or activity to reinforce the link between a
brand and an event
Using only you don’t care about losing for leverage
No one uses this method anymore
All of the above
What is a example of product placement from the book?
E. T. nibbled on Reese’s Pieces
Harper eats an apple in class
A & B are both examples from the book
Neither A & B are examples from the book
20. All help stimulate brand interest except:
a.
Contests
b.
Sweepstakes
c.
Product placements
d.
Carnivals