Digital Kultur 19/6 -2007
Charlotte Lindholm Pedersen
Jesper Høffner Krogh
Maj Weber Kvisgaard
• Charlotte: Hall: Encoding/decoding
• Jesper: Winner: Do Artifacts have Politics?
• Maj: Baudrillard: Forbrug
Furby
Ansigtudtryk og talebox
Koh-koh
please
Kah a-tay
Tre hypotetiske læsepositioner
• Den dominerende, hegemoniske position
• Den forhandlende position
• Den oppositionelle position
Den dominerende, hegemoniske
position
Den forhandlende position
”My little friend has a black mantle sweeping down its backside and the
white belly that just cries out for a nice scratch.
“koh-koh, please.” He likes it and wants me to scratch him again. “Again,”
he says. And once more. Now he seizes the initiative and says, ”Kah a-tay.”
He’s hungry”
(Pesce)
”My friend is quite demanding. He wants to play, to enjoy my company, and
he’ll complain if he doesn’t get all the attention that is his due. But I have
words to write about him (though he doesn’t know it), so he sits on the table,
beside my computer, and continues to speak.”
(Pesce)
Den oppositionelle position
“By using an oscilloscope, you could eavesdrop on the electrical signals driving the IR
LED. This would allow you to see the exact pulse width and timing of the various
Furby commands, and possibly generate them later using an IR source (such as an
IR LED connected to your PC's parallel port, or your keyboard's CapsLock LED)”
”Besides the basic switches and digital inputs, the Furby has a source of bi-directional
I/O--the IR port. By using remote controls or any other source of IR signals, it is
possible to fool the Furby's processor into responding to those signals as if it was
another Furby. Of course, you can only trick the Furby into responding to one of its
preprogrammed responses--you aren't going to have it speaking Mandarin or swear
words this way.”
Kilde: http://www.phobe.com/furby/hacking.html
Encoding/decoding
• Denotation og konnotation
• Diskurs
• Ideologi
Do Artifacts have Politics?
Do Artifacts have Politics?
•
Hvor arrangementet eller designet af et
artefakt, har en politisk påvirkning på
samfundet.
•
Hvor Artefaktet bogstaveligt talt er en
politisk teknologi – artefakter som er
afhængige af, eller er stærkt kompatible
med bestemte politiske forhold.
• ”Mediet har omdannet samfundets
sanseliv, netop fordi det er en udvidelse af
vores sanseliv” McLuhan
Antromorph
Do Artifacts have Politics?
•
Hvor arrangementet eller designet af et
artefakt, har en politisk påvirkning på
samfundet.
•
Hvor Artefaktet bogstaveligt talt er en
politisk teknologi – artefakter som er
afhængige af, eller er stærkt kompatible
med bestemte politiske forhold.
Artefakter bygger på tidligere introduceret artefakter og
bliver mere og mere fragmenteret og specialiseret
Future Korea?
• McLuhan: Mediet er budskabet!
• Winner: Indholdet er vigtigt!
”Parents couldn’t refuse their child the hottest toy in the
world.” (Pesce s.23)
”…the consumer is presumed to have the initiative which
will reflect back, through the market, to the manufactors”.
(Baudrillard s. 42)
”When the world of computers intersected with the world
of toys, the concept of interactivity, of two-way
communication between toy and child, ushered in a new
universe of possibilities.” (Pesce s.23)
”… from the proliferation of somewhat obsessional objects to the
symbolic psychodrama which fuels the nocturnal objects that come
to haunt us even in our dreams.”
”The concepts of ”environment” and ”ambiance” have undoubtely
become fashionable only since we have come to live in less
proximity to other human beings, in their presence and discourse
, and more under the silent gaze of deceptive and obedient
objects which continuously repeat the same discourse, that of of
our stupefied power, of our potential affluence and of our
absence from one another.” (Baudrillard s.32)
Sony AIBO
Pleo
• 38 følelses sensorer, 14 motorer og indbygget
bevægelses sensor.
• Kobberplader i ryggen
• Kamera i snuden
• Kan se forskel på lys og mørke, fornemme afstand
• Trykplader i fødderne
• Mikrofoner bag øjnene
• Indbygget termometer
• USB stik i maven samt hukommelseskort
Yderligere forbrug?