Research Design & Measurement
Considerations (chap 3)
Group Research Design
Single Subject Design
External Validity Issues
Factors Affecting the Measurement
Process
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Group Research Design
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Between Subjects Design
Within Subjects Design
Mixed Subjects Design
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Between Subjects Design
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Examines differences between groups of subjects
Control and experimental groups
– Groups are identical except for variable under question
– Randomization and counter-balancing
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Within Subjects Design
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One group of subjects are examined under two or more conditions.
Used often with longitudinal research
Problems
– Order or learning effect
– Carry-over
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Mixed Subjects Design
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Combination of Between and Within
Subject Design.
Comparing two or more different variables.
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Single Subject Design
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Purpose and application
Types of Designs
– The ABCs
Evaluation of Single Subject Design
– YOU CAN NOT USE SUMMARY OR
INFERENTIAL STATISTICS ON SINGLE SUBJECT
DESIGN
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Single Subject Design Example
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External Validity Issues
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External validity refers to the ability to generalize from a sample to a population.
Can be improved by random sampling techniques and by replication.
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Factors Which Affect the
Measurement Process (chap 4)
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Test environment
Instrument calibration
Instructions to subjects
Observer bias
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Test environment
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Ambient noise reduced or eliminated
Avoid Distractions
– Lighting
– Temperature
– Visual distractions
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Instrument calibration
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Audiometric equipment (ANSI S3.6-1989)
Recording equipment
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Instructions to subjects
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Clear, concise, and appropriate
Use appropriate language
Often use a script to insure inter-subject validity and reliability
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• Rosenthal Effect
– Interactional
– Non-interactional
Observer Bias
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Measurement Reliability
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What is reliability?
How is it evaluated
– Stability (test-retest reliability)
– Equivalence
– Internal Consistency
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Content Validity
Criterion Validity
Construct Validity
Measurement Validity
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Content Validity
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This is somewhat subjective.
Involves making sure that the content of your procedures are appropriate.
No specific tests for content validity … often use peer review for evaluation.
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Criterion Validity
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Concurrent validity
– Ability to correlate to a test of known validity
Predictive validity
– Attempt to predict performance based on a given test.
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Construct Validity
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How well a test relates to a theoretical construct. Assumes theory is correct.
Specific statistical measurements can be used to evaluate construct validity.
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Efficacy of Treatment Research (chap 5)
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Factors Affecting Internal Validity
Factors Affecting External Validity
Protection of Subjects
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Factors Affecting Internal Validity
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• History
Maturation
Testing Effects
Instrumentation
Statistical Regression
Differential selection of subjects
Mortality
Hawthorne Effect
Interaction of Factors
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Involves repeated measures.
A change in the subject between the measurements.
Longitudinal studies most susceptible.
History
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Maturation
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Different than “history” since it deals specifically with age.
Use control group to factor out maturation effects.
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Testing & Practice Effects
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The more times you perform a task the better you will become.
Can minimize by …
– Counterbalancing presentation
– Train stubjects
Reactive and non-reactive measurements
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Instrumentation
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Calibration of instrumentation
Use of non-standardized tests
Observer bias (Rosenthal effect)
Test environment
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Statistical Regression
• Occurs when you create subject groups based on their test scores.
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Differential selection of subjects
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Can occur with comparative and descriptive research
Can use counter balanced groups or random sample.
Problems can occur if there is an overlap of a variable.
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Mortality
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Refers to subjects who drop out of study.
Drop outs might be different than remaining subjects.
Big problem with surveys and questionaires.
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Hawthorne Effect
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Subjects change behavior simply because that person knows that they are a subject in a research subject.
Can use blind study and double blind study.
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Interaction of Factors
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Factors Affecting External Validity
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Subject Selection
Reactive or Interactive Effects of Pretesting
Reactive Arrangements
Multiple Treatment Interference
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Subject Selection
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Generalizing results of the test sample to another another group from a different population.
Not only done in research, but done clinically all the time. This is a common problem in the educational setting.
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Reactive or Interactive Effects of
Pretesting
• The administration of a pretest can affect the attitudes by sensitizing the subject.
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Reactive Arrangements
• Degree to which the setting of the research is reactive or interacts with the independent variable in determing the subject’s performance on the dependent variable.
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Multiple Treatment Interference
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Protection of Subjects
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Human Research
Animal Research
Institutional Review Board (IRB)
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Last Slide
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