MISSION : ACCELERATE FOOD RETAILING EXCELLENCE BY GENERATING IDEAS,
INSIGHTS, INNOVATION AND OPPORTUNITIES FOR PROFITABLE GROWTH
THEME: BUILDING THE ROADMAP FOR THE INDIAN FOOD AND GROCERY & FOOD
SERVICE SECTOR BY CONNECTING PEOPLE , SHARING KNOWLEDGE, BEST PRACTICES,
BUILDING INNOVATIVE TECHNOLOGY CONCEPTS FOR PROFITABLE, SUCCESSFUL AND
SUSTAINABLE GROWTH OF MODERN FOOD RETAIL AND DELIGHTING THE NEW AGE
CONSUMERS WITH A WOW EXPERIENCE
JANUARY 19, 2016 (TUESDAY)
MASTERCLASS / WORKSHOPS
11:00 – 13:00 : EXCELLENCE IN STORE OPERATIONS – REDEFINED :

Frustrations become USP’s. Understand the shoppers delights and frustrations, and learn how to turn these into unique selling propositions
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Category management. Know how to discover the specific profit drivers of each product category and create focused commercial strategies leading to effective and efficient tactics
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Assortment and presentation. Reduce costs and improve margins by optimizing assortments and shelf-space allocation
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Price. Discover the difference between price level and price image and develop a profitable price strategy
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Productivity. Improve productivity with the effective internal benchmarking technique
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Omni-channel. Create an effective integration between your website and your store
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Jumbo case. Discover amazing examples how to prove to your customers that you have the best store in town
EXPERT :

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Retail consulting. Drs. Joost van der Laan provides consulting services and training to retailers, suppliers and service organizations. He managed more than 50 category management projects for major A-brand suppliers and retailers
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Ahold logistics. Drs. van der Laan worked as logistics manager and controller for Ahold, where he developed and managed a full line distribution centre
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Jumbo marketing. He participated in the development of the successful supermarket chain
Jumbo, by changing customer frustrations into unique selling propositions
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PWC. At consultancy firm PWC he directed marketing projects for Sara Lee and Tesco, Bacardi and Ahold, Unilever and Jumbo, and for Procter & Gamble
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Nielsen. Drs. van der Laan was director at Nielsen, in charge of retail cost/profit modeling projects and category management development
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At Kearney. He developed the Total Quality service area of AT Kearney Management
Consultants
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Erasmus Food Management Institute. Drs. van der Laan was research director, working with students to report on developments in FMCG
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Publications. He published many articles on (online) grocery shopping in trade journals; beginning 2016 he will publish the book “9 Profit Battles of Online Grocery Retail
For more details, please visit http://retaileconomics.com/about-us/
13:00 – 14:00 LUNCH
14:00 – 14:30 : FGFI & IFSF CURTAIN RAISER

MARKET SIZING : CURRENT & PROJECTED – FOOD GROCERY
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EMERGING TRENDS IN FOOD SERVICE / EVOLVING CONSUMER FOOD HABITS &
PREFERENCES
14:30 – 15:45 : INAUGURAL & KEYNOTE ADDRESS : FROM E COMMERCE TO
OMNICHANNEL - THE NEW RETAIL REALITY : The evolution of consumers and pervasive technology are shaping and influencing the development of modern retail. Buying grocery online is catching up at a fast pace with today’s consumer and is becoming more popular as consumers feel convenient with this shopping option. Online grocers which were a handful

numbers till some time back are now been difficult to keep a count on. They are also supported by huge funding from the investors .How are these online players overcoming the fierce competition amongst each other by their unique product offerings and innovation and carving a niche in the industry? How are the physical stores gearing up to face this tuff challenge ? What strategies the brick and mortar players are adopting to stay relevant in the market ? Hear it all from the industry captains as how the tech savvy generation is driving the market and business.
15:45 -17:00 : DOING FOOD BUSINESS THE RIGHT WAY : The issue of food safety has suddenly become a focal point of discussion and a subject of debate within the government, in the media and with the public at large after a recent controversy of a large food multinational brand. This incident has raised a serious alarm amongst the food industry to become cautious of its products and offerings.
Even t he current consumer is demanding more information and transparency about the products they buy, including the source of the ingredients Are our safety standards and food guidelines are clear and fair enough for food operators to understand and comply with ? How the Food regulators and retailers need to work together to prevent such happenings in future ? In a candid conversation between the policy makers, food regulators and retailers this session will discuss the ease of doing business and suggests ways to make the regulatory framework more streamlined and how the food operators can avoid tripping up on safety guidelines..
17:00 – 18:15 : EVOLVING TASTE BUDS / EXPERIMENTS FOR THE PALATES / THE
DIGITAL RESTAURANT : Along with politics and cricket, food is the only other topic that elicits the kind of emotion it does in India. And Globalization , without doubts has played a vital role the way we look at our food now. Today’s consumers have a taste for new food adventures and unexpected flavor combinations . Indian and global QSR’s have a variety of offering each time you go. Hence the options have risen considerably and given birth to different formats in this segment. The food scene in India continues to evolve as new trends and ideas emerge. Buzz words like convenience, food ordering app and takeaway are changing the culinary landscape of India where innovation reigns. Leading QSR players discuss the evolution and innovation they have adopted in their respective business to stay ahead and serve the new age customers who are fast, demanding and time pressed.
JANUARY 20, 2016 (WEDNESDAY)

10:30 – 12:00 : WORKSHOP
9 PROFIT BATTLES OF ONLINE RETAIL :
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Online forecast. Gain a clear understanding of the online grocery forecasts and identify the key drivers of online growth
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Shopper behavior. Understand the motivations and changing behaviors of online grocery shoppers to support your online strategy
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Best online retailers. Identify best in class online marketing, information technology and home delivery
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Market share. Know how to leverage consumer trends and technological developments to capture a bigger share of the online market
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Delivery strategies. Ensure you know the the best delivery strategies that will also deliver a positive bottom line
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Profitable online business. Understand the 9 battles you have to win in order to develop a profitable online food business; preview of the new book.
EXPERT :
12:00 – 13:15 FIFI SESSION : FIFI in conversation with Modern trade heads and Traditional
Retail charting the way forward to the untapped potential, overcoming the hurdles and challenges devise synergies and partnerships to develop this category, make the consumers understand the use and benefits of these foods, run various activities so that more and more people develop the taste buds for this category and ultimately increase.
13:15
– 14:00 LUNCH
14:00
– 15:15 :
KITCHEN REVOLUTION : India is undergoing a kitchen revolution. It has undergone a huge makeover . Technology has also entered the kitchen as technology innovations provide high productivity and flexibility saving space and improving economics in

the kitchen. Cooking has evolved as an art so also the kitchen equipment from typical cooking ranges, boiling pans and convection ovens to current state-of-art equipment incorporating digital controls, energy efficient, multiple application and usage from a single equipment. The kitchen equipment is also evolving with to align new culinary needs. What are the latest innovation in kitchen equipments ? Who are the best players in this segment ? Are you equipped for future food service success ? What are the factors which needs to be considered when you buy equipments /gadgets for your kitchen ? How to make your kitchen more economical ? Hear it out from the leading kitchen players.
15:15 – 16:30 TRAVEL FOOD RETAIL – A BIG OPPORTUNITY : The Indian travel scene is set for a major boost as the growth in passenger penetration has doubled in almost last 2 years leading to Metro airports expanding their food retail base at a very fast pace. This segment though nascent has tremendous potential. The food courts and plaza are a flagship attraction of an airport and it has definitely transformed the consumption behavior of the air travelers. The quality and variety of refreshments at major airports and rail stations has never been greater, with food service brands playing a big part in persuading travelers to eat and dine while they wait for their connections. Food Brands have also realized the tremendous exposure and publicity they get if they are present at so called these new retail destinations. Railways and
Metros comes the next. Learn from the food operators on how are they leveraging this huge opportunity and potential and overcoming the challenges and hurdles they are facing.
16:30 – 17:45 THE DYNAMICS BEHIND A EFFECTIVE FOOD SUPPLY CHAIN
ECOSYSTEM : The supply chain includes a no of stakeholders starting from farmers, seed producers, fertilizer factories, financial institutions, government, milers, fair price shops, retail shops, truck transport etc etc. To orchestrate the relationship amongst them is very important. There are too many intermediaries from the stage of fresh produce till the time it hits the stacks in the retail stores and hence margins gets squeezed, a lot of them gets wasted due to shortage of cold chain storage
,ware house facilities and logistics, skilled manpower also adds to it and cause an hindrance to an efficient retail operations. How can you run a seamless supply chain in your business through implementation of global best practices indigenized and best adapted for Indian conditions . The different stake holders involved in this chain shares the challenges and how it can be made better and cost effective to benefit all and most importantly - you i.e. the customers.
19:30 onwards - COCA COLA GOLDEN SPOON AWARDS ( By Invitation only )

JANUARY 21, 20165 (THURSDAY)
10:30 - 11:45 : . OMNICHANNEL - THE CRUCIAL DIFFERENTIATOR IN YOUR BUSINESS
Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones. Smartphones are the new personal shopping assistant for people once they enter the stores. The most sophisticated retailers are ensuring their marketing strategies are geared toward enabling customers to convert on any channel. Why? Because they realize that a shopper who buys from them in- store and online is their most valuable kind of customer. According to a 2015 study , these shoppers have a 30% higher lifetime value than those who shop using only one channel.
Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Retailer that will create an omnichannel retail presence will most likely get a bigger share of the growth in consumption. The offline and online players discusses the
“ omnichannel ” effect in their respective business.
11:45 – 13:00 : EMPOWERING SALES ASSOCIATES TO BECOME BRAND
AMBASSADORS : The front end employees can be an important source of valuable information and data on consumer ’s insights, psychology and behavior for an organization & the Senior
Management. They are the ones who deals with the customer on a day – to – day basis and makes that last –mile connect. Motivated store employees will always take good care of the customers and will act as the voice of the company. How do you ensure that the retail associates in the stores can be your powerful brand ambassadors and drive your store growth and profit ? How can you make them loyal towards you and your organization ? How can you control the rate of attrition which is too high for this employee category ? The HR experts and organization heads share it out in this session.
13:00 - 14:00 LUNCH
14:00 - 15:15 : TOOLS OF THE TRADE FOR HORECA PROFESIONALS : HOW TO
MULTIPLY : Meet the entrepreneurs who swear by their success in having built their brand on a single joint, and multiplying their success into a hugely successful chain or opening up

multiple outlets. Learn how to replicate and multiply the success of a stand-alone restaurant into a chain.
15.15 – 16:30 : THE NEW FACE OF PRIVATE LABELS : Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right.
Private label growth has been driven both by the expansion of large grocery retailers and the trend towards more sophisticated lines that command higher prices and margins.
Indeed, the emphasis is shifting from aggressive promotion and discounting of private labels to providing better quality and a unique offer. This session discusses new approaches to the development of private label FMCG’s in the face of an increasingly competitive grocery landscape. It also looks at the exciting prospects for this sector, as the frugal mindset persists and emerging markets remain virtually untapped.
16:30 – 17:45 : HEALTH AND ORGANIC FOOD : RISING UP THE AGENDA : Indian organic food market has grown at a significant CAGR of around 19% during the last 5 years and is poised for a significant growth in the coming years. Changing lifestyle of today’s consumers, rising health awareness, higher disposable income and increasing number of modern retail outlets across the country are the major growth drivers for the organic food segment. With the fitness craze ruling over the world, everyone is looking for healthier replacements in their diet.
They want quality and are ready to pay a premium price for it. Shelf space of organic foods is also on the rise in the super and hypermarkets. Even in smaller cities and towns the demand is increasing day-by-day. The urge to consume this food category has seen the launch of at least half a dozen online retail ventures that sell only these products. How will the supply and organic food manufacturer innovate and meet demand and leverage their brand to healthy and organic platform.
Join this session to learn about the latest trends and how the food industry is changing to offer healthier and sustainable options to customers .
17:45 – 18:00 CLOSING REMARKS