Leveraging eCommerce expertise and capabilities
towards efficient and sustainable delivery of
Government services in India
Success of eGovernance India Post story
23-12-2015
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Vasumitra,
Chief Postmaster General
eCommerce in India
“Facts”
Smartphones are
driving the growth
of industry in India
Free Home Delivery
Lucrative Deals
Factors
influencing
Evolution
Discounts
Offers
Use of Mobile
Wallets
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Rise of middle class
people
Scarcity of time for
physical shopping
Evolving Models
 Two key models : B2B (90%
of market share) and
remaining 10% B2C. In India
a large no. of B2B are G2C,
C2C, and G2B
 Marketplace
Model
:
provides platform for large
number of manufacturers and
traders (especially MSMEs)
 New Business model: Stockand-sell, consignment and
group
buying,
Social
Commerce
eCommerce in India
“Facts and Figures”
India the second largest Internet market in the world, after China
Internet users doubled from 50 million in 2007 to 100 million in 2010, then
tripled to more than 300 million by 2014
As smartphone adoption climbs, Internet users could double again to more
than 600 million
Venture capitalists and private equity funds had pumped $4.5 billion into the
Indian market in 13 months through January 2015. General merchandise
companies have captured most of the capital
Estimated boom to $100 billion in revenues by 2020
User penetration rate is still only around 17%, compared with 46% in China
and more than 80% in developed markets such as Japan and the US
80% of the Indian population lacks a way to pay electronically for purchases
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India Post - eCommerce
 India Post a largest Postal network

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in world
460,000 employees in 155,500 Post
offices, 90% POs in rural areas
Delivers packages to shoppers in
remotest corners
Only last-mile logistics handler
available in the country
Training the postmen on handling
of Card payments, same day
shipment
 Expected $ 1 billion revenue a ten
fold increase in next two years
 Established
60
fulfillment
centers/warehouses
 Revenue
diversification
increased,
pursuing
growth
opportunities in key business
areas, notably parcels & express
parcels, Postal financial services,
logistics & freight
New Initiatives by
“India Post”
India Post Portal
allows
manufacturers,
SMEs, village
craftsmen, offline
retailers, etc. to
list and sell their
products
will provide
consumers access
to a catalogue of
goods for sale in
their local
language, along
with ratings and
reviews
 Customer
interaction
and service channels
such as Interactive
Voice Response (IVR)
and Call Centres are
provided
for
supporting
eCommerce activities.
will have
payment gateway  A mobile solution is
being developed to
allowing
help end-consumer to
payments
track and trace a
through credit
delivery across the
and debit cards,
India Parcel system,
Post Office
and to allow scheduling
Savings Bank and
of appointments for
RuPay cards
delivery of goods and
services.
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Cont…
New Initiatives by
“India Post”
Infrastructure
• Buildings are being upgraded based on
nature and size of city and volume of
business
• Warehouse facilities based on volume and
range of business
Parcel Kiosks
• Being setup at important locations
Devices
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• Delivery staff being equipped with Handheld devices which will help register
delivery of parcels and real time tracking
system
• Electronic parcel lockers proposed for
delivery
Cont…
India Post - List of Social Security Schemes under DBT
Payment of
wages under
MGNREGA
Indira Gandhi
National Widow
PensionIGNWPS
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Indira Gandhi
National Old
Age Pension(IGNOAPS)
Indira Gandhi
Matritva
SahyogYojana
(IGMSY)
Indira Gandhi
National
Disability
Pension
(IGNDAPS)
Central Scheme
Of Scholarship
For College
And University
Students
The volume of disbursement of wages through POs
under MGNREGA and other Social Sector Payments
 Disbursement of MGNREGA wages is being made through around 94,000 post offices across India
through Post Office Savings Bank (POSB) accounts :
Year
Number
Crores)
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
Total
2.92
4.25
4.90
5.36
5.74
6.42
6.82
of
MGNREGA
Year wise Progress:
accounts
(in Amount
Crores)
disbursed
(Rs.
In
3863
7900
9179
7865
12014
11403
7682
59906 Crores
 Disbursement of Social Sector Payments through Post Offices till 31-03-2015
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Name of the
Scheme
Total No of
accounts (in
crores)
Total Disbursements
through Post Offices
SB (in Crores)
Total number of Mos
(in Lakhs)
Total Disbursements
through MOs (in Crores)
IGNOAPS
3.65
3044.7
4 .00
9260.2
IGNWPS
3.65
2222.4
1.45
3989.45
IGNDPS
1.45
940.71
73.27
1208.91
IGMSY
5.08
189.29
0
0
TOTAL
13.83
6397.10
78.72
14458.56
Indian Scenario
( India Post as a service provider)
 ePost – electronic transmission of messages
 e-Tracking – for SpeedPost & Express/Business Parcel
 Premium Payment – for PLI / RPLI
 Customer Care Centre – Lodging of complaints, monitoring, resolution
through web-interface & status viewing by complainant
 RTI online – Extension of RTI Web Portal of Deptt. of Personnel &
Training
 SMS Alert – On service delivery
 ePayment – Comprehensive Bill Payment service
 Online Sale Platform for Artisans
 Mobile app for sale of Philately Stamps / other
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philately items
 Pin Code Search
 Location of PO’s on map in Delhi
Indian Scenario
( India Post as a service provider)
 Fund transfer: Domestic and International - by e-MO, IMO, MO videsh, IFS,
IMTS –Western Union and Money Gram.
 ATM: Debit cards.
 Mobile money transfer : m-Payment.
e-Post Office
ePost Office (https://www.epostoffice.gov.in)
 A Virtual Post office.
 Anyone can register and avail services like: • Purchase of eIPO
• Purchase of Philately stamps.
• Information related to all
• Payment of PLI premium by credit/debit cards
DoP Schemes
• Track & trace of articles booked in a Post Office.
• PIN Code search & Post Office location services.
India Post – Network
Urban POs
15,692
(10.16%)
Departmental
Post Offices
25,468
Post Offices
1,54,856
Rural POs
1,39,164
(89.84%)
Gramin Dak
Sewak
Post Offices
1,29,388
2, 09, 000
Departmental
Employees
2, 58, 000
Gramin Dak Sewak
Employees
All Departmental Post offices are Computerized
On an all India average, a post office covers an area of 21.23 sq. km and serves 7,815 people
Overcoming Distribution Challenges
India Post - Matching New Capability with
Unmet Needs in Rural Areas
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Broadband connectivity in 26,000 Pos;
2G connectivity in 1,50,000 branches, through
handheld equipment technology;
Seamless connectivity, with solar cell backup;
New dimension of services can now reach remotest
areas, at 1,50,000 rural locations (covering every part
of India)
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Core banking facilities – full financial inclusion.
Full range of insurance services.
Reach for all kinds of Government documentation in
remotest areas.
Organizational Restructuring
Robust IT
Infrastructure
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Skill up gradation of
staff
Undertake
present
schemes of
the State and
Central
Govt.
Especially in
Rural
segment
Proactive
approach to new
business
opportunities
in private & Govt.
business
Increase visibility
put a system in
place to assure
& ensure quality
of the service
Opportunities Ahead
 Venturing to become an eCommerce firm using our own web portal and Logistics
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Post
Tie-ups with e-Commerce Companies
Tie-ups with State Governments. for Corporate e-Post
Tie-ups with bulk mailers like UPSC, SSC, and various Recruitment Boards
(ePayment)
Tie-up with Schools, universities etc. for sale of application forms distribution of
books (online ordering)
PAN Card application at Post Offices
Complete Business Solutions like – Print-to-Post
India Post – future models
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
To deliver variety of G2C, G2B, B2B services on
commercial basis.

Processing & Delivery of government services – Aadhar
card, Ration card, Passports, etc. as possibilities
develop.

Furnishing of various types of application forms, land
record copies, etc.

In course of time, can be used as centers for national
programmes – e-Education, e-Public Health, etc.
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