MEDIA & MARKETING
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
WATCH OUT FOR:
GREENWASHING:
Any form of marketing or public relations that links a
corporate, political, religious or non-profit organizations to
a positive association with environmental issues for an
unsustainable product, service, or practice.
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
AUDI TDI: THE GREEN POLICE
PAPER OR PLASTIC?
Clear Cutting
Heavy Machinery
Transportation
Fossil Fuels
PAPER
Timber Harvesting
Factory
Chemicals
Tons of fresh water
Transportation
Fossil Fuels
Pulp & Paper Process
Compost
Vegetable ink required
Becomes nutrient rich soil in
a couple of months
At Market
Use & Reuse
Landfill
Break down over the period of
many, many years
Disposal
Recycle
Re-pulping process
Chemicals
Tons of fresh water
Transportation
Fossil Fuels
AUDI TDI: THE GREEN POLICE
PAPER OR PLASTIC?
Oil refining process
Electricity (coal powered)
Transportation
Fossil Fuels
PLASTIC
Manufacturing
At Market
Use & Reuse
Disposal
Landfill
Polymer bags – do not degrade
Biodegradable bags – do not degrade
Recycle
Reheated and Recast
Downcycling – product is not a
durable and often a plastic bag
does not enter the market as a
Plastic bag again
Biodegradable/Compost
Not a polymer!
Made of Corn – FOOD SOURCE
Biodegrade –SLOWLY
Sometimes not at all in a landfill
AUDI TDI: THE GREEN POLICE
FIGURES
Energy Requirements:
Plastic uses 20-40% less energy than paper
Waste:
Plastic contributes 74-80% less waste than paper
Emissions:
Plastic produces 63-73% less emissions than paper
- Life Cycle Analysis by Franklin & Associates
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
PAPER OF PLASTIC?
NEGATIVE!
AUDI TDI: THE GREEN POLICE
BATTERY DISPOSAL
Collection Programs:
Hazardous waste facilities
Recycling facilities
It takes 6-10 times more
energy to reclaim metals from
spent batteries than through
other means
Landfill Method:
Metals leach into the soil
and the water table
Contain strong corrosive
acids
* Rechargeable batteries provide an
alternative as they can be used multiple times
before disposal
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
BATTERY DISPOSAL
POSITIVE!
AUDI TDI: THE GREEN POLICE
COMPOST INFRACTION
Home Composting:
Reduces the burden on solid waste management systems
Green Bin Programs:
Collection
Bulked & Shipped
to processor
Tunnel Composting
System
Cost
Home Composting: $0.00
Green Bin Program: $300.00 - $500.00 /throughput tonne
@ 50 000 throughput tonnes a year = $15 000 000
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
COMPOST INFRACTION
POSITIVE!
AUDI TDI: THE GREEN POLICE
INCANDESCENT vs. COMPACT FLOURSCENT
Incandescent
Inefficient: 10% of the
energy used produces
light
Recyclable
Compact Fluorescent
Last 10 times longer
Cost more
Use 75% less energy
Require special disposal due
to mercury
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
INCANDESCENT vs. COMPACT FLOURESCENT
POSITIVE!
AUDI TDI: THE GREEN POLICE
PLASTIC WATER BOTTLES
Tapped
Great Pacific Garbage Patch
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
PLASTIC WATER BOTTLES
POSITIVE!
AUDI TDI: THE GREEN POLICE
HOT TUB TEMPERATURE
Every degree higher than the ambient temperature = heat
loss
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
HOT TUB TEMPERATURE
POSITIVE!
AUDI TDI: THE GREEN POLICE
ECO ROAD BLOCK
Idling cars
Idling for more than 10 seconds burns gas almost twice as
fast as driving and produces almost double the amount of
toxic emissions per second than a vehicle moving at average
speed
Causes incomplete combustion which can damage engine
components and results in hydrocarbons
AUDI TDI: THE GREEN POLICE
TDI CLEAN DIESEL
*GREENWASHING ALERT*
An internal combustion engine that burns fuel
Burns less fuel than gasoline
Gas engines – 50 - 60% efficient
Diesel engines – 50 - 70% efficient (ideal thermodynamic cycle)
Diesel is derived from crude oil
What comes out of the tail pipe?
Hydrocarbons (due to incomplete combustion)
Carbon dioxide (green house gas)
Carbon monoxide
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
ECO ROAD BLOCK
NEGATIVE!
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL
BEHAVIOUR?
OVERALL
POSITIVE!
Other Examples:
Kleenex Hand Towels